{"id":6341,"date":"2021-12-07T22:18:12","date_gmt":"2021-12-07T22:18:12","guid":{"rendered":"https:\/\/sec-wiki.pontiac.media\/?docs=dooh-documentation\/dooh-reporting"},"modified":"2026-10-23T16:58:31","modified_gmt":"2026-10-23T16:58:31","slug":"dooh-reporting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-reporting","title":{"rendered":"DOOH Reporting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pontiac&#8217;s <strong>Digital Out-of-Home (DOOH) Reporting<\/strong> provides visibility into advertising delivery, impressions, spend, and performance across targeted Venues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reporting is divided into two sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standard Reporting:<\/strong> View delivery metrics, geographic performance, Venue Types, and Media Owners through predefined reports, tables, and maps.<\/li>\n\n\n\n<li><strong>Custom Reporting:<\/strong> Build reports using selected dimensions and metrics, filter by Advertiser or Line, and configure automated delivery.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> DOOH reporting is not real-time. Reporting data is updated each morning to include the previous day&#8217;s activity. Metrics displayed during the current day may not yet reflect the most recent delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a quick overview of an individual Line&#8217;s delivery, budget consumption, and pacing, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation%2Fdooh-line-flight-metrics&amp;utm_source=chatgpt.com\">DOOH Line Flight Metrics<\/a>. These metrics are available directly from the Line details screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metrics<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions: <\/strong>The total number of impressions served in the selected reporting interval.<\/li>\n\n\n\n<li><strong>Spend: <\/strong>The total dollar amount spent to serve ads in the selected reporting interval.<\/li>\n\n\n\n<li><strong>Average CPM: <\/strong>The average cost per 1,000 impressions served in the selected reporting interval.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Standard Reporting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Standard Reporting provides an overview of DOOH delivery and performance through predefined reporting sections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viewing Standard Reports<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>DOOH Reporting<\/strong>.<\/li>\n\n\n\n<li>Open <strong>Standard Reporting<\/strong>.<\/li>\n\n\n\n<li>Select the appropriate reporting filters:\n<ul class=\"wp-block-list\">\n<li><strong>Advertiser:<\/strong> Select the Advertiser to review.<\/li>\n\n\n\n<li><strong>Line:<\/strong> Select a specific Line, if applicable.<\/li>\n\n\n\n<li><strong>Reporting Interval:<\/strong> Select the desired reporting period.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select <strong>Update Reporting<\/strong> to refresh the results.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The reporting sections will display data corresponding to the selected filters and reporting interval.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overview Metrics<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The top of Standard Reporting displays three primary performance metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions:<\/strong> The total number of estimated DOOH impressions delivered during the selected reporting interval.<\/li>\n\n\n\n<li><strong>Spend:<\/strong> The total dollar amount spent on delivered impressions during the selected reporting interval.<\/li>\n\n\n\n<li><strong>Average CPM:<\/strong> The average cost per 1,000 impressions delivered.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Average CPM is calculated as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Average CPM = (Total Spend \u00f7 Total Impressions) \u00d7 1,000<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These metrics provide a high-level summary of delivery and cost efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Venue Delivery<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Venue Delivery<\/strong> section provides geographic visibility into the physical locations where advertisements were served.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Results are available through an interactive map and a corresponding Venue delivery table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The table includes:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Field<\/th><th>Description<\/th><\/tr><tr><td>Venue ID<\/td><td>Unique identifier for the Venue where impressions were delivered.<\/td><\/tr><tr><td>Total Impressions<\/td><td>Total estimated impressions delivered at the Venue.<\/td><\/tr><tr><td>Building Number<\/td><td>Building or street number associated with the Venue.<\/td><\/tr><tr><td>Street<\/td><td>Street address of the Venue.<\/td><\/tr><tr><td>City<\/td><td>City where the Venue is located.<\/td><\/tr><tr><td>Postal Address<\/td><td>Postal address information associated with the Venue.<\/td><\/tr><tr><td>State<\/td><td>State or region where the Venue is located.<\/td><\/tr><tr><td>Latitude<\/td><td>Geographic latitude of the Venue.<\/td><\/tr><tr><td>Longitude<\/td><td>Geographic longitude of the Venue.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use this section to review delivery across individual locations and identify where impressions were served.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommendation:<\/strong> Compare Venue Delivery results with the locations targeted on your Lines to evaluate geographic coverage and delivery distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Venue Type<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Venue Type<\/strong> section summarizes delivery across different categories of physical environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Venue Types may include retail locations, airports, transit environments, restaurants, medical offices, and other DOOH placements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The table includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Venue Type:<\/strong> Category of the environment where the advertisement was delivered.<\/li>\n\n\n\n<li><strong>Total Impressions:<\/strong> Total estimated impressions delivered within that Venue Type.<\/li>\n\n\n\n<li><strong>Total Spend:<\/strong> Total spend associated with the Venue Type.<\/li>\n\n\n\n<li><strong>Average CPM:<\/strong> Average cost per 1,000 impressions for that Venue Type.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This report helps advertisers understand which types of environments contributed to delivery and how advertising costs vary across Venue categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media Owner<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Media Owner<\/strong> section provides performance results by Publisher or Media Owner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The table includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Media Owner:<\/strong> Publisher responsible for the DOOH inventory.<\/li>\n\n\n\n<li><strong>Total Impressions:<\/strong> Total estimated impressions delivered through that Media Owner.<\/li>\n\n\n\n<li><strong>Total Spend:<\/strong> Total spend associated with that Media Owner.<\/li>\n\n\n\n<li><strong>Average CPM:<\/strong> Average cost per 1,000 impressions for that Media Owner.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use this report to compare delivery volume and cost efficiency across Publishers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zip Code<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Zip Code<\/strong> section provides a geographic breakdown of delivery by ZIP Code.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The table includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zip Code:<\/strong> ZIP Code associated with the advertising location.<\/li>\n\n\n\n<li><strong>Total Impressions:<\/strong> Total estimated impressions delivered within the ZIP Code.<\/li>\n\n\n\n<li><strong>Total Revenue:<\/strong> Revenue amount displayed for that ZIP Code.<\/li>\n\n\n\n<li><strong>Average CPM:<\/strong> Average cost per 1,000 impressions within the ZIP Code.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> ZIP Code reporting is available for U.S. locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This report can help evaluate delivery within specific local markets and geographic areas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-123125-1024x600.png\" alt=\"\" class=\"wp-image-9053\" style=\"width:954px;height:559px\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-123125-1024x600.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-123125-300x176.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-123125-768x450.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-123125-1536x900.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-123125.png 1588w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">State Map<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>State Map<\/strong> section provides a geographic breakdown of DOOH delivery across U.S. states.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can switch between <strong>Map<\/strong> and <strong>Graph<\/strong> views to review geographic performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The accompanying table includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>State:<\/strong> State where the advertising inventory is located.<\/li>\n\n\n\n<li><strong>Impressions:<\/strong> Total estimated impressions delivered within the state.<\/li>\n\n\n\n<li><strong>Total Spend:<\/strong> Total advertising spend associated with the state.<\/li>\n\n\n\n<li><strong>Average CPM:<\/strong> Average cost per 1,000 impressions within the state.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> State Map reporting is available for U.S. locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This section is particularly useful for evaluating regional delivery and comparing performance across states.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Custom Reporting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Custom Reporting<\/strong> allows advertisers to create reports using specific dimensions, metrics, and reporting periods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike Standard Reporting, which provides predefined views, Custom Reporting allows users to configure the information included in each report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custom Reports can also be scheduled for automated delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a Custom Report<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>DOOH Reporting<\/strong>.<\/li>\n\n\n\n<li>Open <strong>Custom Reporting<\/strong>.<\/li>\n\n\n\n<li>Create a new report.<\/li>\n\n\n\n<li>Configure the report settings:\n<ul class=\"wp-block-list\">\n<li><strong>Name:<\/strong> Enter a descriptive name for the report.<\/li>\n\n\n\n<li><strong>Schedule Automated Report:<\/strong> Enable this option if the report should run automatically.<\/li>\n\n\n\n<li><strong>Advertiser ID:<\/strong> Select or enter the Advertiser to include.<\/li>\n\n\n\n<li><strong>Line ID:<\/strong> Select or enter the Line to include, if applicable.<\/li>\n\n\n\n<li><strong>Start Date:<\/strong> Select the beginning of the reporting period.<\/li>\n\n\n\n<li><strong>End Date:<\/strong> Select the end of the reporting period.<\/li>\n\n\n\n<li><strong>Type:<\/strong> Select the report type.<\/li>\n\n\n\n<li><strong>Timezone:<\/strong> Select the timezone to apply to the reporting data.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the desired dimensions and metrics available for the chosen report type.<\/li>\n\n\n\n<li>Configure delivery settings if automated reporting is enabled.<\/li>\n\n\n\n<li>Save the report configuration.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Two report types are available: <strong>Custom Report<\/strong> and <strong>Line Venue Report<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Report Type 1: Custom Report<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Custom Report<\/strong> provides delivery and spend data across a selection of Advertiser, Line, Creative, geographic, and inventory dimensions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Available Dimensions<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Dimension<\/th><th>Description<\/th><\/tr><tr><td>Line<\/td><td>Line identifier.<\/td><\/tr><tr><td>Line name<\/td><td>Name of the Line associated with delivery.<\/td><\/tr><tr><td>Date<\/td><td>Date of reported delivery.<\/td><\/tr><tr><td>Media owner<\/td><td>Publisher or Media Owner associated with the inventory.<\/td><\/tr><tr><td>Venue type<\/td><td>Category of physical environment where the advertisement was served.<\/td><\/tr><tr><td>Creative Id<\/td><td>Unique identifier of the Creative.<\/td><\/tr><tr><td>Creative Name<\/td><td>Name of the Creative associated with delivery.<\/td><\/tr><tr><td>Zip Code<\/td><td>ZIP Code of the advertising location.<\/td><\/tr><tr><td>Region\/State<\/td><td>State or region associated with the advertising location.<\/td><\/tr><tr><td>Advertiser Id<\/td><td>Unique identifier of the Advertiser.<\/td><\/tr><tr><td>Advertiser Name<\/td><td>Name of the Advertiser.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Available Metrics<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions:<\/strong> Total estimated impressions delivered.<\/li>\n\n\n\n<li><strong>Spend:<\/strong> Total advertising spend.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong> An advertiser can generate a report containing Date, Line Name, Media Owner, and Venue Type to evaluate how impressions and spend are distributed across Publishers and environments over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Report Type 2: Line Venue Report<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Line Venue Report<\/strong> provides more granular visibility into delivery at individual Venues. This report is useful when advertisers need to review which physical locations received impressions and when those impressions were delivered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Available Dimensions<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Dimension<\/th><th>Description<\/th><\/tr><tr><td>Line<\/td><td>Line identifier.<\/td><\/tr><tr><td>Line name<\/td><td>Name of the Line associated with delivery.<\/td><\/tr><tr><td>Venue Id<\/td><td>Unique identifier of the Venue.<\/td><\/tr><tr><td>Venue Name<\/td><td>Name of the Venue.<\/td><\/tr><tr><td>Address<\/td><td>Street address associated with the Venue.<\/td><\/tr><tr><td>City<\/td><td>City where the Venue is located.<\/td><\/tr><tr><td>State<\/td><td>State associated with the Venue.<\/td><\/tr><tr><td>Zip Code<\/td><td>ZIP Code associated with the Venue.<\/td><\/tr><tr><td>Date<\/td><td>Date of reported delivery.<\/td><\/tr><tr><td>Hour<\/td><td>Hour associated with the reported delivery.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Available Metric<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions:<\/strong> Total estimated impressions delivered for the selected dimensions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> The Line Venue Report supports <strong>Impressions<\/strong> as its reporting metric. To report on Spend, use the Custom Report type.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong> An advertiser can include Venue Id, Venue Name, Date, Hour, and Impressions to review delivery by location and hour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scheduling Automated Reports<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custom Reports can be configured for automated generation and delivery. To schedule a report, enable <strong>Schedule Automated Report<\/strong> during report setup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following scheduling and delivery settings are available:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scheduling Settings<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Active:<\/strong> Determines whether the automated report schedule is enabled.<\/li>\n\n\n\n<li><strong>Report Frequency:<\/strong> Determines how frequently the report is generated.<\/li>\n\n\n\n<li><strong>Reporting Interval:<\/strong> Defines the reporting period included in each scheduled report.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Report Delivery Options<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deliver by Email:<\/strong> Enable email delivery and enter the recipient email address in the <strong>Email<\/strong> field.<\/li>\n\n\n\n<li><strong>Deliver by FTP:<\/strong> Configure delivery to an FTP destination.<\/li>\n\n\n\n<li><strong>Deliver by S3:<\/strong> Configure delivery to an Amazon S3 destination.<\/li>\n\n\n\n<li><strong>Deliver by Google Storage:<\/strong> Configure delivery to a Google Cloud Storage destination.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Select and configure the appropriate delivery method for the report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommendation:<\/strong> Use scheduled reports when delivery data needs to be reviewed regularly or shared with external reporting systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Line Flight Metrics<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to Standard and Custom Reporting, Pontiac displays delivery and pacing information directly on individual DOOH Lines. Once a Line is active, open the Line to review its <strong>Flight Metrics<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following metrics are available:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Est. Daily Budget:<\/strong> Estimated daily spend based on the Line&#8217;s budget, flight dates, and bidding configuration. Actual daily spend may vary.<\/li>\n\n\n\n<li><strong>Total Imps Served:<\/strong> Total estimated impressions delivered by the Line through the most recent reporting update. Current-day delivery is not included.<\/li>\n\n\n\n<li><strong>Total Spend:<\/strong> Total dollar amount spent by the Line through the most recent reporting update. Current-day spend is not included.<\/li>\n\n\n\n<li><strong>Budget Type:<\/strong> Indicates whether the Line is configured to budget by Spend or Impressions.<\/li>\n\n\n\n<li><strong>Est. Daily Spots:<\/strong> Estimated number of 15-second advertising spots delivered by the Line during the previous day.<\/li>\n\n\n\n<li><strong>Pacing:<\/strong> Compares the Line&#8217;s actual budget consumption with its expected budget consumption based on the flight dates and total budget.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding Pacing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pacing indicates whether a Line is delivering according to its planned budget schedule.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Below 90%:<\/strong> The Line may be underpacing and delivering below its expected budget consumption.<\/li>\n\n\n\n<li><strong>90%\u2013110%:<\/strong> The Line is generally pacing within the recommended range.<\/li>\n\n\n\n<li><strong>Above 110%:<\/strong> The Line may be delivering ahead of its expected budget schedule.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> DOOH Pacing is updated daily and reflects delivery from the Line&#8217;s Start Date through the previous day. It is not a real-time pacing metric.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a Line is underpacing, review its selected Venues, available inventory, bidding configuration, Creative compatibility, Dayparts, and any applicable Deal requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional configuration information, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/dooh-line-item-parameters\">DOOH Line Item Parameters<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Important Reporting Considerations<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Reporting Updates<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DOOH reporting is updated each morning with data from the previous day. Current-day delivery may not appear until the following reporting update. Allow for this delay when comparing reporting results with active Line budgets and pacing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding DOOH Impressions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DOOH impressions differ from traditional digital advertising impressions. Because advertisements are displayed on physical screens, a single ad playback may represent multiple estimated audience impressions. Reported impressions reflect estimated opportunities for consumers to view advertisements rather than confirmed individual views or unique viewers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional information, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\">DOOH Platform Overview<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Timezone<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custom Reporting includes a <strong>Timezone<\/strong> setting that determines how reporting dates and hours are represented. Review the selected timezone when comparing reports, particularly when using the Date and Hour dimensions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custom Report Row Limits<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custom Reports are subject to a maximum of <strong>10,000,000 rows<\/strong>. The applicable limit depends on the report type and delivery method selected. If additional data is required, contact your Pontiac Account Manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Differences Between Reporting and Billing Data<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custom Reporting data may come from multiple sources. As a result, reported totals may differ slightly between reports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> The <strong>Lifetime\/Billing Report<\/strong> provides the most accurate billed figures and should be used when reconciling advertising spend and billing totals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use Standard and Custom Reporting to analyze delivery and performance, but refer to Lifetime\/Billing reporting when billing accuracy is required.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Related Documentation<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\">DOOH Platform Overview<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/dooh-line-item-parameters\">DOOH Line Item Parameters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/adding-venues-to-targets\">Adding Venues to Targets<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/venue-metrics\">Venue Metrics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/dooh-deals\">DOOH Deals<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For additional assistance with reporting configuration, automated delivery, or billing reconciliation, contact the Pontiac team through the <strong>Help Center<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6201,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-6341","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6341"}],"version-history":[{"count":8,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6341\/revisions"}],"predecessor-version":[{"id":16592,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6341\/revisions\/16592"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6201"}],"prev":[{"title":"DOOH Line Flight Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-flight-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16584"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6341"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=6341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}