{"id":6336,"date":"2021-12-07T22:17:39","date_gmt":"2021-12-07T22:17:39","guid":{"rendered":"https:\/\/sec-wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/dooh-line-item-parameters"},"modified":"2024-09-17T20:08:43","modified_gmt":"2024-09-17T20:08:43","slug":"dooh-line-item-parameters","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/dooh-line-item-parameters","title":{"rendered":"DOOH Line Item Parameters"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2024\/08\/image-1024x456.png\" alt=\"\" class=\"wp-image-9379\" style=\"width:898px;height:auto\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2024\/08\/image-1024x456.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2024\/08\/image-300x134.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2024\/08\/image-768x342.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2024\/08\/image-1536x684.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2024\/08\/image.png 1656w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To set-up a new DOOH campaign, open the Advertiser you created and select \u2018New Line\u2019. Give the Line Item a name and set the following parameters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start Date: <\/strong>The launch date for the Line.<\/li>\n\n\n\n<li><strong>End Date: <\/strong>The last date the Line will serve.<\/li>\n\n\n\n<li><strong>Deploy Date: <\/strong>The date the Line was created. This field auto-fills when the Line is submitted.<\/li>\n\n\n\n<li><strong>Budget by Spend: <\/strong>The Line will budget according to DOLLAR amount entered in \u2018Lifetime Cost\u2019 field and provide an ESTIMATED number of impressions the Line will serve based on total budget and bids.<\/li>\n\n\n\n<li><strong>Budget by Imps: <\/strong>The Line will budget according to IMPRESSIONS entered in \u2018Lifetime Impressions\u2019 field and provide an ESTIMATED cost in dollars to serve that number of impressions based on bids and budgeted impressions.<\/li>\n\n\n\n<li><strong>Lifetime Cost: <\/strong>The total desired spend in dollars for the lifetime of the campaign. This will auto-fill with an estimated cost if \u2018Budget by Imps\u2019 is selected.<\/li>\n\n\n\n<li><strong>Lifetime Impressions: <\/strong>The total desired number of impressions for the lifetime of the campaign. This will auto-fill with an estimated impressions if \u2018Budget by Spend\u2019 is selected.<\/li>\n\n\n\n<li><strong>Estimated Daily Cost: <\/strong>The estimated dollar amt per day the campaign is trying to spend, calculated by taking budgets, flight dates and bid data into consideration. Actual daily spend may vary.<\/li>\n\n\n\n<li><strong>Estimated Daily Impressions: <\/strong>The estimated imps per day the campaign is trying to serve, calculated by taking budgets, flight dates and bid data into consideration. Actual daily imps may vary.<\/li>\n\n\n\n<li><strong>Bid Price: <\/strong>This is the CPM (cost per 1,000 impressions) that the Line Item will bid on the inventory selected. When venues are selected in the following section, a minimum bid price will be displayed for each venue, as well as a recommended bid price for the Line Item.<\/li>\n\n\n\n<li><strong>Country<\/strong>: A line item can only target venues in one country. Select the country from the drop down and this will filter the venues available in the targeting section. Once the line item is saved with a country selected, this cannot be changed.<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":6335,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-6336","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6336"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6336\/revisions"}],"predecessor-version":[{"id":9380,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6336\/revisions\/9380"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6335"}],"next":[{"title":"Adding Venues to Targets","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/adding-venues-to-targets","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6337"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6336"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=6336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}