{"id":6329,"date":"2021-12-07T22:16:46","date_gmt":"2021-12-07T22:16:46","guid":{"rendered":"https:\/\/sec-wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/dooh-inventory-details"},"modified":"2026-10-23T15:26:20","modified_gmt":"2026-10-23T15:26:20","slug":"dooh-inventory-details","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/dooh-inventory-details","title":{"rendered":"Viewing DOOH Venue Details"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When exploring available DOOH inventory, select a Venue on the map to open the <strong>Inventory Details<\/strong> window. This provides information about the placement, Creative requirements, estimated audience impressions, and bidding.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-081547-1024x670.png\" alt=\"\" class=\"wp-image-16533\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-081547-1024x670.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-081547-300x196.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-081547-767x502.png 767w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-081547-1536x1005.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-081547.png 1663w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Inventory Details<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The Inventory Details window includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Venue Name &amp; Type:<\/strong> Name and classification of the advertising location.<\/li>\n\n\n\n<li><strong>Publisher Name:<\/strong> Media owner providing the inventory.<\/li>\n\n\n\n<li><strong>Creative Size:<\/strong> Required Creative dimensions for the placement.<\/li>\n\n\n\n<li><strong>Location:<\/strong> State, City, Street, Building Number, and Postal Code.<\/li>\n\n\n\n<li><strong>Status:<\/strong> Indicates whether the Venue is Active.<\/li>\n\n\n\n<li><strong>Average Daily Impressions:<\/strong> Estimated average number of audience impressions available at the Venue per day.<\/li>\n\n\n\n<li><strong>Bid Price:<\/strong> CPM pricing guidance for the placement.<\/li>\n\n\n\n<li><strong>Impressions Per Spot:<\/strong> Estimated number of audience impressions associated with a single ad play.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Understanding Venue Metrics<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Average Daily Impressions: <\/strong>The estimated average number of individuals per day who will view an ad displayed on this venue\u2019s screen. This metric is provided by Vistar and is estimated through a combination of mobile data and other location-based tactics to triangulate the number of individuals exposed.<\/li>\n\n\n\n<li><strong>Bid Price: <\/strong>The recommended CPM (cost per 1,000 impressions) to serve an ad on this screen. This is a price floor provided by the publisher and will be the minimum bid required to win inventory on this screen.<\/li>\n\n\n\n<li><strong>Impressions per Spot: <\/strong>The estimated average number of individuals who will view an ad displayed on this venue\u2019s screen during a 15 second spot. This metric is provided by Vistar and is estimated through a combination of mobile data and other location-based tactics to triangulate the number of individuals exposed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Impression estimates do not represent confirmed individual views or unique viewers. Actual delivery may vary based on inventory availability, targeting, and bidding.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Venue Actions<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The Inventory Details window provides three actions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target Venue:<\/strong> Add the selected Venue to the Line&#8217;s targeting.<\/li>\n\n\n\n<li><strong>Frame Venue:<\/strong> Center the map on the selected Venue.<\/li>\n\n\n\n<li><strong>Close:<\/strong> Close the Inventory Details window.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommendation:<\/strong> Before targeting a Venue, confirm that its Creative Size, estimated inventory availability, and Bid Price align with your Line&#8217;s configuration and delivery goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional instructions, see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/adding-venues-to-targets\">Adding Venues to Targets<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/venue-metrics\">Venue Metrics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-creatives\/get-dooh-creative-sizes\">Get DOOH Creative Sizes<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":6325,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-6329","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6329"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6329\/revisions"}],"predecessor-version":[{"id":16536,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6329\/revisions\/16536"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6325"}],"prev":[{"title":"Finding DOOH Venues","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/find-venues","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6328"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6329"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=6329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}