{"id":6329,"date":"2021-12-07T22:16:46","date_gmt":"2021-12-07T22:16:46","guid":{"rendered":"https:\/\/sec-wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/dooh-inventory-details"},"modified":"2023-08-16T16:20:55","modified_gmt":"2023-08-16T16:20:55","slug":"dooh-inventory-details","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/dooh-inventory-details","title":{"rendered":"Viewing DOOH Venue Details"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-122034-1024x510.png\" alt=\"\" class=\"wp-image-9034\" width=\"917\" height=\"457\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-122034-1024x510.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-122034-300x149.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-122034-768x383.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-122034-1536x765.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-16-122034.png 1863w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><\/figure>\n\n\n\n<p>When searching on the map for specific venues, you can click on the pin for a certain location to view additional details for this inventory. Clicking on the pin will open a window with the location\u2019s address, the required creative size, the publisher and the venue name and type.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Average Daily Impressions: <\/strong>The estimated average number of individuals per day who will view an ad displayed on this venue\u2019s screen. This metric is provided by Vistar and is estimated through a combination of mobile data and other location-based tactics to triangulate the number of individuals exposed.<\/li><li><strong>Bid Price: <\/strong>The recommended CPM (cost per 1,000 impressions) to serve an ad on this screen. This is a price floor provided by the publisher and will be the minimum bid required to win inventory on this screen.<\/li><li><strong>Impressions per Spot: <\/strong>The estimated average number of individuals who will view an ad displayed on this venue\u2019s screen during a 15 second spot. This metric is provided by Vistar and is estimated through a combination of mobile data and other location-based tactics to triangulate the number of individuals exposed.<\/li><\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":6325,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-6329","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6329"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6329\/revisions"}],"predecessor-version":[{"id":9035,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6329\/revisions\/9035"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6325"}],"prev":[{"title":"Finding DOOH Venues","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/find-venues","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6328"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6329"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=6329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}