{"id":6327,"date":"2021-12-07T22:16:26","date_gmt":"2021-12-07T22:16:26","guid":{"rendered":"https:\/\/sec-wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/dooh-advertiser"},"modified":"2026-10-23T15:08:21","modified_gmt":"2026-10-23T15:08:21","slug":"dooh-advertiser","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/dooh-advertiser","title":{"rendered":"Creating a DOOH Advertiser"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Before creating a DOOH Line, you must create an <strong>Advertiser<\/strong>. Advertisers organize the Creatives and Lines associated with a particular brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-075920-1024x449.png\" alt=\"\" class=\"wp-image-16516\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-075920-1024x449.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-075920-300x132.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-075920-766x336.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-075920-1536x674.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-075920.png 1799w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Create an Advertiser<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to the <strong>DOOH<\/strong> platform.<\/li>\n\n\n\n<li>Select <strong>New Advertiser<\/strong>.<\/li>\n\n\n\n<li>Enter the Advertiser Name.<\/li>\n\n\n\n<li>Enter the <strong>Brand<\/strong> associated with the advertisements.<\/li>\n\n\n\n<li>Save the Advertiser.<\/li>\n\n\n\n<li>Select the Advertiser&#8217;s name to access its Creatives and Lines.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Important Brand Requirements<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Matching:<\/strong> The Brand must match the brand being advertised in the Creative for auditing purposes.<\/li>\n\n\n\n<li><strong>Brand Cannot Be Changed:<\/strong> Once the Advertiser is saved, its Brand cannot be edited.<\/li>\n\n\n\n<li><strong>Separate Brands:<\/strong> Create a separate Advertiser for each brand running DOOH advertisements.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Example: If the Creative advertises Starbucks, the Brand should be entered as <code>Starbucks<\/code>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Next Steps:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/find-venues\">Finding DOOH Venues<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-creatives\/dooh-creative-upload\">DOOH Creative Upload<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":6325,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-6327","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6327"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6327\/revisions"}],"predecessor-version":[{"id":16518,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6327\/revisions\/16518"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6325"}],"next":[{"title":"Finding DOOH Venues","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/find-venues","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6328"}],"prev":[{"title":"Accessing the DOOH Platform","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/getting-started-with-dooh\/accessing-the-dooh-platform","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7964"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6327"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=6327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}