{"id":6323,"date":"2021-12-07T22:15:15","date_gmt":"2021-12-07T22:15:15","guid":{"rendered":"https:\/\/sec-wiki.pontiac.media\/?docs=dooh-documentation\/how-does-programmatic-digital-out-of-home-work"},"modified":"2026-10-23T16:57:27","modified_gmt":"2026-10-23T16:57:27","slug":"how-does-programmatic-digital-out-of-home-work","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/how-does-programmatic-digital-out-of-home-work","title":{"rendered":"DOOH Platform Overview"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pontiac Intelligence&#8217;s <strong>Digital Out-of-Home (DOOH)<\/strong> platform allows advertisers to reach consumers through digital screens in physical locations, including shopping malls, airports, retail stores, transit environments, restaurants, and outdoor advertising placements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through Pontiac&#8217;s integration with <strong>Vistar Media<\/strong>, advertisers can access programmatic DOOH inventory across a global network of digital screens, with flexible budgets, targeting, and bidding options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DOOH provides opportunities to reach consumers in relevant physical environments, making it particularly useful for brand awareness, geographic targeting, local advertising, and contextual messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac DOOH provides access to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Place-Based Media:<\/strong> Digital screens in environments such as shopping malls, airports, taxis, retail stores, restaurants, medical offices, and other commercial venues.<\/li>\n\n\n\n<li><strong>Large-Format &amp; Outdoor Media:<\/strong> Digital billboards, transit shelters, curbside displays, and other outdoor advertising placements.<\/li>\n\n\n\n<li><strong>Venue-Based Targeting:<\/strong> Target inventory based on venue categories, geographic locations, publishers, and media types.<\/li>\n\n\n\n<li><strong>Programmatic Buying:<\/strong> Access eligible inventory through Open Exchange or available Private Marketplace (PMP) Deals.<\/li>\n\n\n\n<li><strong>Flexible Campaign Management:<\/strong> Configure budgets, bidding, targeting, and Creatives with no Campaign minimums and the ability to adjust strategies or messaging as needed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, advertisers can target screens in airports to reach travelers, shopping malls to reach consumers near retail environments, or medical offices to deliver contextually relevant messaging.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"362\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-073323-1024x362.png\" alt=\"\" class=\"wp-image-16505\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-073323-1024x362.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-073323-300x106.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-073323-767x271.png 767w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-073323-1536x543.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/12\/Screenshot-2026-10-23-073323.png 1792w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How DOOH Advertising Works<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike traditional digital advertising, which typically delivers an impression to an individual device, DOOH advertisements play on physical screens that may be viewed by multiple people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a DOOH advertising opportunity becomes available, Vistar sends a bid request containing information about the screen, venue, location, available Creative formats, and estimated audience impressions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac evaluates the opportunity against the Line&#8217;s targeting, budget, bidding, and Creative settings to determine whether to submit a bid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the bid is successful, the advertisement is delivered or scheduled for playback on the eligible screen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DOOH Impression Measurement<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">DOOH inventory is purchased on a <strong>CPM (Cost per 1,000 Impressions)<\/strong> basis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, DOOH impressions differ from traditional digital impressions because a single advertisement played on a physical screen may be viewed by multiple people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vistar provides an estimated impression value for each advertising opportunity, representing the expected audience exposure associated with that placement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DOOH audience estimates may incorporate factors such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad Playback Timestamps:<\/strong> When the advertisement is scheduled or displayed.<\/li>\n\n\n\n<li><strong>Venue Type:<\/strong> The type of physical environment where the screen is located.<\/li>\n\n\n\n<li><strong>Screen Location:<\/strong> Whether the screen is indoors or outdoors and its surrounding environment.<\/li>\n\n\n\n<li><strong>Geographic Location:<\/strong> The physical location of the advertising placement.<\/li>\n\n\n\n<li><strong>Audience &amp; Mobility Data:<\/strong> Available location and audience measurement data used to estimate traffic and potential exposure.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a single advertisement played on a digital screen in a busy shopping mall may represent multiple estimated impressions based on the expected audience near that screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> DOOH impressions represent estimated opportunities for consumers to view an advertisement, not confirmed individual views. One ad play can generate multiple impressions, and impression counts should not be interpreted as unique viewers or guaranteed exposure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional technical information, see <a href=\"https:\/\/help.vistarmedia.com\/hc\/en-us\/articles\/360035196692-OpenRTB-specification\">Vistar Media&#8217;s OpenRTB Documentation<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pontiac DOOH Platform Structure<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac DOOH follows a simplified hierarchy:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>DOOH Seat\n\u2514\u2500\u2500 Advertisers\n    \u251c\u2500\u2500 Creatives\n    \u2514\u2500\u2500 Lines<\/code><\/pre>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertisers:<\/strong> Organize DOOH Creatives and Lines.<\/li>\n\n\n\n<li><strong>Creatives:<\/strong> Image and Video advertisements uploaded under the Advertiser.<\/li>\n\n\n\n<li><strong>Lines:<\/strong> Manage budgets, bidding, flight dates, venue targeting, Deals, Creative associations, and delivery.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Unlike Pontiac Bidder, DOOH does not have a separate Campaign level. Lines are the primary objects responsible for bidding and delivery.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Explore the DOOH Documentation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The following documentation provides detailed instructions for configuring and managing DOOH advertising in Pontiac:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Getting Started with DOOH:<\/strong> Accessing the platform, creating Advertisers, and exploring available venues.<\/li>\n\n\n\n<li><strong>DOOH Venue Categories:<\/strong> Understanding available DOOH environments and venue types.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-creatives\/dooh-creative-specs\">DOOH Creatives<\/a><\/strong>: Creative specifications, supported sizes, uploads, and approvals.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/dooh-line-item-parameters\">DOOH Line Item Setup<\/a><\/strong>: Creating Lines, configuring budgets and bidding, targeting venues, and associating Creatives.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation%2Fdooh-line-flight-metrics&amp;utm_source=chatgpt.com\">DOOH Line Flight Metrics<\/a>: <\/strong>Monitoring Line delivery, budget consumption, and pacing against expected delivery.<\/li>\n\n\n\n<li><strong>DOOH Reporting:<\/strong> Monitoring delivery, impressions, spend, and performance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For additional assistance, contact the Pontiac team through the <strong>Help Center<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6201,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-6323","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6323"}],"version-history":[{"count":9,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6323\/revisions"}],"predecessor-version":[{"id":16590,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6323\/revisions\/16590"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6201"}],"next":[{"title":"DOOH Venue Categories","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/venue-categories","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6324"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6323"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=6323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}