{"id":3482,"date":"2021-07-20T20:57:14","date_gmt":"2021-07-20T20:57:14","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=3482"},"modified":"2021-12-13T17:31:05","modified_gmt":"2021-12-13T17:31:05","slug":"utm-code-implementation","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/utm-code-implementation\/utm-code-implementation","title":{"rendered":"UTM Code Implementation &#038; Reporting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Once you have created variables for each parameter they must be added to the end of the URL. Manually add parameters and variables or use the Google URL Builder here: <\/span><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\"><span style=\"font-weight: 400;\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/span><\/a><br \/>\n<strong>Example:<\/strong><br \/>\n<span style=\"font-weight: 400;\">Take the website <\/span><a href=\"https:\/\/pontiac.media\"><span style=\"font-weight: 400;\">https:\/\/pontiac.media<\/span><\/a><span style=\"font-weight: 400;\"> and add the above variables: <\/span><a href=\"https:\/\/pontiac.media?utm_source=PONTIAC&amp;utm_medium=banner&amp;utm_campaign=Remarketing&amp;utm_content=Creative1\"><span style=\"font-weight: 400;\">https:\/\/pontiac.media?utm_source=PONTIAC&amp;utm_medium=display&amp;utm_campaign=Remarketing&amp;utm_content=Creative1-300&#215;600<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">When you upload creatives to the Pontiac platform, use the new URL with UTM parameters &amp; variables as the click URL. You can then view reporting broken out by these variables in Google Analytics.&nbsp;<\/span><br \/>\n<span style=\"font-weight: 400;\">In the Google Analytics dashboard, use the \u2018Acquisitions\u2019 -&gt; \u2018All Traffic\u2019 -&gt; \u2018Source\/Medium\u2019 report to see where traffic on your site is coming from. Traffic driven by a campaign with the above click URL would appear in this report as&nbsp; \u2018Pontiac \/ display\u2019.<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3471 alignnone\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/07\/GoogleAnalytics-1024x394.png\" alt=\"\" width=\"909\" height=\"350\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/07\/GoogleAnalytics-1024x394.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/07\/GoogleAnalytics-300x116.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/07\/GoogleAnalytics-768x296.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/07\/GoogleAnalytics-1536x591.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/07\/GoogleAnalytics-2048x789.png 2048w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3470,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-3482","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3482"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3482\/revisions"}],"predecessor-version":[{"id":6688,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3482\/revisions\/6688"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3470"}],"next":[{"title":"Macros as Variables","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/utm-code-implementation\/macros-as-variables","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3484"}],"prev":[{"title":"UTM Code Variables","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/utm-code-implementation\/utm-code-variables","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3480"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3482"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=3482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}