{"id":3480,"date":"2021-07-20T20:56:36","date_gmt":"2021-07-20T20:56:36","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=3480"},"modified":"2021-09-28T07:00:22","modified_gmt":"2021-09-28T07:00:22","slug":"utm-code-variables","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/utm-code-implementation\/utm-code-variables","title":{"rendered":"UTM Code Variables"},"content":{"rendered":"

To create the click URL you will need to assign a unique variable to each parameter. These variables will appear in Google Analytics reports for all users that arrived on your website by clicking on this URL . Variables can contain <\/span>numbers, letters, hyphens, ‘+’ signs and periods.<\/span><\/p>\n

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  1. Traffic Source
    \n<\/strong>Example: &utm_source=PONTIAC
    \n<\/b>If you are running simultaneous advertising efforts across various platforms, this parameter will allow you to distinguish which traffic arrived through Pontiac vs. Facebook, LinkedIn etc.<\/li>\n
  2. Medium
    \n<\/b>Example: &utm_medium=display
    \n<\/b>When running a report by medium, compare performance between organic, paid, search, etc or by media type ie. banner, video, native.<\/li>\n
  3. Campaign Name
    \n<\/b>Example: &utm_campaign=NameofLineItem
    \n<\/b>If you are running more than one Line Item in Pontiac, this will allow you to differentiate which campaign is driving the traffic. For example, &utm_campaign=Remarketing <\/b>and &utm_campaign=Prospecting<\/b><\/li>\n
  4. Content
    \n<\/b>Example: &utm_content=Creative1-300×600
    \n<\/b>The content variable can be used to differentiate between different creatives, creative sizes, or creative types.<\/li>\n<\/ol>\n","protected":false},"author":1,"featured_media":0,"parent":3470,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-3480","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3480"}],"version-history":[{"count":0,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3480\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3470"}],"next":[{"title":"UTM Code Implementation & Reporting","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/utm-code-implementation\/utm-code-implementation","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3482"}],"prev":[{"title":"UTM Code Parameters","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/utm-code-implementation\/utm-code-parameters","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/3478"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3480"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=3480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}