{"id":2814,"date":"2021-02-11T19:23:06","date_gmt":"2021-02-11T19:23:06","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=2814"},"modified":"2022-09-27T13:31:06","modified_gmt":"2022-09-27T13:31:06","slug":"enable-foot-traffic-reporting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/enable-foot-traffic-reporting","title":{"rendered":"Enable Foot Traffic Reporting"},"content":{"rendered":"\n<p>Foot Traffic Attribution is a type of Conversion reporting powered by OnSpot, that allows advertisers to track how many users were served an ad unit through Pontiac and then visited a commercial location. When this box is checked the campaign will receive Foot Traffic Attribution Reports.  Once selected, the &#8216;Foot Traffic Reporting&#8217; section will become available to add the addresses that you would like to track. Use the &#8216;Add Location button&#8217; then follow the steps here to add each location that you would like to track: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/foot-traffic-attribution\/setting-up-foot-traffic-attribution\/adding-locations-for-foot-traffic-attribution\" data-type=\"docs\" data-id=\"6982\">Adding Locations for Foot Traffic Attribution<\/a><\/p>\n\n\n\n<p><strong>Foot Traffic Attribution is only available in the United States at this time.&nbsp;<\/strong>The cost for Foot Traffic Attribution is as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>$1.50 CPM for Banner, Native, Audio &amp; Video creatives<\/li><li>$4.00 CPM for CTV creatives<\/li><\/ul>\n\n\n\n<p>For campaigns receiving Foot Traffic reports, we recommend adding the associated CPM to the bid recommendations for the media type of the campaign.<\/p>\n\n\n\n<p>Foot Traffic Attribution Reports can be found in the Reporting tab in the \u2018Foot Traffic Studies\u2019 section and metrics will also be available in the &#8216;Foot Traffic Reporting&#8217; and &#8216;Performance&#8217; sections of the Line Item. Foot Traffic metrics and reports will be updated once daily, on a 3-5 day delay.<\/p>\n\n\n\n<p>See additional information on Foot Traffic Attribution here:&nbsp;<a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/foot-traffic-attribution\" data-type=\"docs\" data-id=\"2026\">Foot Traffic Attribution<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1423,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-2814","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/2814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2814"}],"version-history":[{"count":6,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/2814\/revisions"}],"predecessor-version":[{"id":8226,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/2814\/revisions\/8226"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1423"}],"prev":[{"title":"CPA Weighting","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/cpa-weighting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1450"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2814"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=2814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}