{"id":16584,"date":"2026-10-23T16:54:29","date_gmt":"2026-10-23T16:54:29","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-flight-metrics"},"modified":"2026-10-23T16:57:37","modified_gmt":"2026-10-23T16:57:37","slug":"dooh-line-flight-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-flight-metrics","title":{"rendered":"DOOH Line Flight Metrics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pontiac provides <strong>Flight Metrics<\/strong> directly on each Digital Out-of-Home (DOOH) Line to help advertisers monitor delivery, budget consumption, and pacing throughout the Line&#8217;s flight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These metrics provide a quick overview of how a Line is performing against its planned budget and flight dates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Viewing Line Flight Metrics<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Open the appropriate <strong>DOOH Advertiser<\/strong>.<\/li>\n\n\n\n<li>Select the Line you would like to review.<\/li>\n\n\n\n<li>Locate the <strong>Flight Metrics<\/strong> section on the Line details screen.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"138\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095543-1024x138.png\" alt=\"\" class=\"wp-image-16588\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095543-1024x138.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095543-766x103.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095543-300x40.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095543-1536x206.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-23-095543.png 1719w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Flight Metrics display the following information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Est. Daily Budget:<\/strong> The estimated dollar amount the Line is expected to spend per day, calculated using its budget, flight dates, and bidding configuration. Actual daily spend may vary.<\/li>\n\n\n\n<li><strong>Total Imps Served:<\/strong> The total number of estimated impressions delivered by the Line through the previous day&#8217;s reporting activity.<\/li>\n\n\n\n<li><strong>Total Spend:<\/strong> The total dollar amount spent by the Line through the previous day&#8217;s reporting activity.<\/li>\n\n\n\n<li><strong>Budget Type:<\/strong> Indicates whether the Line is configured to budget by <strong>Spend<\/strong> or <strong>Impressions<\/strong>.<\/li>\n\n\n\n<li><strong>Est. Daily Spots:<\/strong> The estimated number of 15-second advertising spots delivered by the Line during the previous day.<\/li>\n\n\n\n<li><strong>Pacing:<\/strong> The percentage of actual budget consumption compared with expected budget consumption, based on the Line&#8217;s budget and flight dates.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Understanding DOOH Pacing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Pacing Bar<\/strong> provides a visual comparison between the Line&#8217;s actual pacing and <strong>Perfect Pacing<\/strong>. Perfect Pacing represents the expected budget consumption at the current point in the Line&#8217;s flight. A pacing percentage of 100% indicates that the Line is delivering according to its planned budget schedule.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Pacing<\/th><th>Interpretation<\/th><\/tr><tr><td>Below 90%<\/td><td>The Line is underpacing and delivering below its expected budget consumption.<\/td><\/tr><tr><td>90%\u2013110%<\/td><td>The Line is pacing within the recommended range.<\/td><\/tr><tr><td>Above 110%<\/td><td>The Line is delivering ahead of its expected budget schedule.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a Line displays <strong>96.675% Pacing<\/strong>, it is slightly behind Perfect Pacing but remains within the recommended range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> DOOH Pacing is calculated using delivery from the Line&#8217;s Start Date through the previous day. It is updated daily and does not represent real-time pacing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Monitoring and Troubleshooting Delivery<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Review Flight Metrics regularly to identify potential delivery or pacing issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a Line is consistently underpacing, consider reviewing the following settings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Venue Targeting:<\/strong> Confirm that enough eligible Venues are targeted to support the Line&#8217;s budget and delivery goals.<\/li>\n\n\n\n<li><strong>Inventory Availability:<\/strong> Review available impressions across the selected Venues. Targeting a limited number of locations may restrict delivery.<\/li>\n\n\n\n<li><strong>Bid Price:<\/strong> Ensure the Line&#8217;s CPM bid is competitive and meets applicable Venue or Deal price floors.<\/li>\n\n\n\n<li><strong>Creative Compatibility:<\/strong> Confirm that associated Creatives are approved and match the Media Types and dimensions required by targeted Venues.<\/li>\n\n\n\n<li><strong>Dayparts:<\/strong> Review selected delivery hours and days. Restrictive Dayparts may limit available advertising opportunities.<\/li>\n\n\n\n<li><strong>Deals:<\/strong> Confirm that required Deals are associated with the Line, particularly when targeting inventory that is only available through a Private Marketplace (PMP) Deal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommendation:<\/strong> Use the Pacing Bar to identify Lines that may need adjustments, then review Venue availability, bidding, and targeting settings to determine which factors may be affecting delivery.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Important Considerations<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reporting Delay:<\/strong> Flight Metrics are updated each morning to include the previous day&#8217;s activity. Current-day delivery is not included in Total Impressions, Total Spend, or Pacing.<\/li>\n\n\n\n<li><strong>Estimated Values:<\/strong> Estimated Daily Budget and Estimated Daily Spots are estimates, not guaranteed delivery amounts.<\/li>\n\n\n\n<li><strong>DOOH Impressions:<\/strong> One advertising playback may generate multiple estimated impressions because a physical screen can be viewed by multiple people. Reported impressions represent estimated audience exposure rather than confirmed individual views.<\/li>\n\n\n\n<li><strong>Pacing vs. Delivery:<\/strong> A Line may be within its recommended pacing range while still experiencing fluctuations in daily delivery due to inventory availability and auction conditions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For more detailed performance analysis, use <strong>DOOH Standard Reporting<\/strong> or <strong>Custom Reporting<\/strong> to review delivery by Venue, Media Owner, geographic location, and reporting interval.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Related Documentation<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/dooh-line-item-parameters\">DOOH Line Item Parameters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/venue-metrics\">Venue Metrics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/adding-venues-to-targets\">Adding Venues to Targets<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/dooh-dayparts\">DOOH Dayparts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/creative-association\">Creative Association<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up\/dooh-deals\">DOOH Deals<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-reporting\">DOOH Reporting<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For additional assistance with delivery or pacing issues, contact the Pontiac team through the <strong>Help Center<\/strong>.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":6201,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-16584","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16584"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16584\/revisions"}],"predecessor-version":[{"id":16589,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16584\/revisions\/16589"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6201"}],"next":[{"title":"DOOH Reporting","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-reporting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6341"}],"prev":[{"title":"DOOH Line Item Setup","link":"https:\/\/wiki.pontiac.media\/?docs=dooh-documentation\/dooh-line-item-set-up","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6335"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16584"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=16584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}