Political Creatives are only eligible to serve through Deals that explicitly permit Political advertising.<\/p>\n\n\n\n
1. Create Your Political Advertiser<\/h4>\n\n\n\n
Before uploading Political Creatives or launching a Campaign, ensure that your Advertiser is properly configured.<\/p>\n\n\n\n
- \n
- Navigate to Advertisers<\/strong>.<\/li>\n\n\n\n
- Create a new Advertiser.<\/li>\n\n\n\n
- Enable the Political<\/strong> checkbox.<\/li>\n\n\n\n
- Complete the required Political Advertising disclosure form directly in the Pontiac platform.<\/li>\n\n\n\n
- Save your Advertiser.<\/li>\n<\/ol>\n\n\n\n
The platform will guide you through a series of questions regarding the Political Advertiser and the organization purchasing the advertising.<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-21-101926-1-948x1024.png\")
<\/figure>\n\n\n\nDepending on the type of Political advertising and applicable state or local requirements, additional certification information may be required.<\/p>\n\n\n\n
Important:<\/strong> All applicable disclosure information must be completed in the platform. If the required information is missing and a Creative is flagged as Political during the Creative Audit, the Advertiser and all associated Campaigns will be disabled until the disclosures are completed.<\/p>\n\n\n\n
Political advertising must also comply with applicable federal, state, and local laws.<\/p>\n\n\n\n
2. Upload Political Creatives<\/h4>\n\n\n\n
- \n
- Open your Political Advertiser.<\/li>\n\n\n\n
- Upload the Creatives you intend to use for your Campaign.<\/li>\n\n\n\n
- Allow up to 24 hours for the Pontiac Creative Audit to complete.<\/li>\n<\/ol>\n\n\n\n
Creatives identified as Sensitive will display a green triangle<\/strong> in the Audit Status column.<\/p>\n\n\n\n
- \n
- Hover over the triangle to view the assigned Sensitive Category.<\/li>\n\n\n\n
- Open the Creative details to review its Sensitive Category and attributes displayed below the Creative preview.<\/li>\n\n\n\n
- Confirm that the Creative is correctly identified as Political<\/strong>.<\/li>\n<\/ul>\n\n\n\n
Note:<\/strong> Political Creatives may require additional publisher or Exchange approval before they are eligible to serve.<\/p>\n\n\n\n
For more information, see the Political Creatives<\/a> Documentation.<\/p>\n\n\n\n
3. Identify Deals That Permit Political Advertising<\/h4>\n\n\n\n
Political Creatives are only eligible to serve through Deals that explicitly allow Political advertising.<\/p>\n\n\n\n
To identify compatible Deals:<\/p>\n\n\n\n
- \n
- Navigate to Inventory > Deals<\/strong>.<\/li>\n\n\n\n
- Locate the Permitted Sensitive Categories<\/strong> column.<\/li>\n\n\n\n
- Identify Deals that list Political<\/strong> as a permitted category.<\/li>\n\n\n\n
- Review the Publisher Approval Required<\/strong> field to determine whether additional approval is needed.<\/li>\n\n\n\n
- Confirm that the Deal’s Media Type and Inventory Type are compatible with your Creative and intended Campaign setup.<\/li>\n<\/ol>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-123314.png\")
<\/figure>\n\n\n\nPublisher Approval Requirements<\/strong><\/p>\n\n\n\n
Some publishers and supply partners require additional approval before Political Creatives can run through their Deals.<\/p>\n\n\n\n
If the Publisher Approval Required<\/strong> field indicates that approval is necessary, contact the Help Center<\/strong> to request approval for the applicable Deal.<\/p>\n\n\n\n
Important:<\/strong> A Deal must explicitly permit Political advertising and support the Creative’s media format. A Deal allowing Political advertising will not be eligible for a Political Banner Creative if it only supports CTV inventory.<\/p>\n\n\n\n
4. Create Your Campaign and Lines<\/h4>\n\n\n\n
Under your Political Advertiser, create a Campaign and one or more Lines.<\/p>\n\n\n\n
Political Inventory and Targeting Recommendations<\/strong><\/p>\n\n\n\n
When configuring your Campaign and Line targeting, consider the following recommendations:<\/p>\n\n\n\n
- \n
- Inventory Type:<\/strong> Select Web, In App, or Combined based on the inventory available through your targeted Deals.<\/li>\n\n\n\n
- Deals and Deal Lists:<\/strong> Target Deals that explicitly permit Political advertising. If using Deal Lists, confirm that the included Deals allow Political content and support the Creative format.<\/li>\n\n\n\n
- Exchanges:<\/strong> Ensure Exchange targeting aligns with the Exchanges associated with your selected Deals. When targeting exclusively through Deals, we recommend leaving Exchange targeting unselected to avoid unintentionally excluding eligible inventory.<\/li>\n\n\n\n
- Device Types:<\/strong> Select Device Types compatible with the intended Creative format and available Deal inventory.<\/li>\n\n\n\n
- Bid Price:<\/strong> Use the Deal floors as guidance and adjust based on bidding performance and inventory availability.<\/li>\n<\/ul>\n\n\n\n
Important:<\/strong> Campaign and Line targeting are evaluated together. Conflicting targeting requirements or settings that do not align with eligible Political inventory can prevent delivery.<\/p>\n\n\n\n
All other Campaign and Line settings, including budgets, pacing, geographic targeting, and audiences, remain customizable based on your Campaign goals, subject to applicable platform, publisher, and legal restrictions.<\/p>\n\n\n\n
For more information, see the Targeting Methods<\/a> Documentation.<\/p>\n\n\n\n
5. Associate Political Creatives and Target Compatible Deals<\/h4>\n\n\n\n
Once your Campaign and Lines are created:<\/p>\n\n\n\n
- \n
- Open your Campaign or Line in Edit Mode.<\/li>\n\n\n\n
- Navigate to Edit Targeting > Inventory > Deals<\/strong>.<\/li>\n\n\n\n
- Select Deals that explicitly permit Political advertising.<\/li>\n\n\n\n
- Confirm that any required publisher approvals have been completed.<\/li>\n\n\n\n
- Associate your approved Political Creatives with the Campaign or Line.<\/li>\n\n\n\n
- Save your changes.<\/li>\n<\/ol>\n\n\n\n
6. Review Political Campaign Compatibility<\/h4>\n\n\n\n
Before launching, confirm that:<\/p>\n\n\n\n
- \n
- The Advertiser has the Political<\/strong> checkbox enabled.<\/li>\n\n\n\n
- The required Political Advertising disclosure form has been completed.<\/li>\n\n\n\n
- Political Creatives have completed the Pontiac Creative Audit.<\/li>\n\n\n\n
- The Creatives are correctly identified under the Political Sensitive Category.<\/li>\n\n\n\n
- Targeted Deals explicitly permit Political advertising.<\/li>\n\n\n\n
- The selected Deals support the Creatives’ Media Type and Inventory Type.<\/li>\n\n\n\n
- Any required publisher approvals have been completed.<\/li>\n\n\n\n
- Exchange and Device Type targeting align with the selected Deals.<\/li>\n<\/ul>\n\n\n\n
Important:<\/strong> Political advertising may have limited eligible inventory even when correctly configured. Publisher, Exchange, and jurisdiction-specific restrictions can affect availability and delivery.<\/p>\n\n\n\n
Once your Campaign is active, monitor delivery and bidding performance under the Performance<\/strong> tab at both the Campaign and Line levels.<\/p>\n\n\n\n
For additional information, see the Political Creatives<\/a><\/a> Documentation or contact the Help Center.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15619,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-16359","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16359"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16359\/revisions"}],"predecessor-version":[{"id":16365,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16359\/revisions\/16365"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15619"}],"next":[{"title":"Sensitive Categories Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/sensitive-categories-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15648"}],"prev":[{"title":"Canada Campaign Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/canada-campaign-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15644"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16359"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=16359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Deals and Deal Lists:<\/strong> Target Deals that explicitly permit Political advertising. If using Deal Lists, confirm that the included Deals allow Political content and support the Creative format.<\/li>\n\n\n\n
- Locate the Permitted Sensitive Categories<\/strong> column.<\/li>\n\n\n\n
- Navigate to Inventory > Deals<\/strong>.<\/li>\n\n\n\n