{"id":16174,"date":"2026-10-08T20:35:08","date_gmt":"2026-10-08T20:35:08","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/overview"},"modified":"2026-10-08T20:43:28","modified_gmt":"2026-10-08T20:43:28","slug":"overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/overview","title":{"rendered":"Overview"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Campaign Performance<\/strong> tab provides a consolidated view of Campaign delivery, pacing, bidding activity, Line performance, daily trends, and Completion Events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Full Report Link<\/strong> opens <strong>Standard Reporting<\/strong> with the applicable Advertiser and Campaign preselected for a more detailed reporting view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metrics are displayed in the Campaign\u2019s <strong>Pacing Time Zone<\/strong>, shown at the top of the page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-08-133902-1024x579.png\" alt=\"\" class=\"wp-image-16178\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-08-133902-1024x579.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-08-133902-300x170.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-08-133902-767x434.png 767w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-08-133902-1536x869.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-08-133902.png 1995w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Reporting Interval<\/strong> dropdown to update the summary metrics. All intervals except <strong>Yesterday<\/strong> include activity from today. Today\u2019s metrics update hourly and may have an approximately <strong>3-hour delay<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Campaign Performance tab includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign Metrics and Pacing<\/strong><\/li>\n\n\n\n<li><strong>Bid Data:<\/strong> Near-real-time Campaign bid funnel metrics, including Eligible Requests, Bids, Impressions, Confirmed Spend, Avg Eligible Lines, and Competitive Position.<\/li>\n\n\n\n<li><strong>Bid\/Imp Ratios:<\/strong> Ratios showing how efficiently Eligible Requests progress to Bids and how frequently Bids result in Impressions.<\/li>\n\n\n\n<li><strong>Line Performance:<\/strong> Line-level delivery and cost metrics for each Line within the Campaign.<\/li>\n\n\n\n<li><strong>Campaign Daily Performance:<\/strong> Day-by-day Campaign performance with customizable chart metrics, table data, and CSV export.<\/li>\n\n\n\n<li><strong>Completion Events:<\/strong> Video and audio playback metrics, including Starts, quartile completions, Spend Per Complete, and Completion Rate.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use these sections together to monitor overall Campaign performance and drill into individual Lines or stages of delivery when additional analysis is needed.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10093,"menu_order":-1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-16174","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16174"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16174\/revisions"}],"predecessor-version":[{"id":16183,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16174\/revisions\/16183"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10093"}],"next":[{"title":"Campaign Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/campaign-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10280"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16174"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=16174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}