{"id":15948,"date":"2026-10-07T17:39:06","date_gmt":"2026-10-07T17:39:06","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/flights\/flight-pacing-and-monitoring"},"modified":"2026-10-08T18:05:27","modified_gmt":"2026-10-08T18:05:27","slug":"flight-pacing-and-monitoring","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/flights\/flight-pacing-and-monitoring","title":{"rendered":"Flight Pacing and Monitoring"},"content":{"rendered":"\n

Use Campaign Lifetime Pacing<\/strong>, Flight Pacing<\/strong>, and the Flights > Lines<\/strong> section together to monitor delivery and identify where pacing issues are occurring.<\/p>\n\n\n\n

For definitions of the metrics and fields displayed on the Flights tab, see Flights Tab<\/strong>.<\/p>\n\n\n\n

Compare Campaign Lifetime and Flight Pacing<\/h4>\n\n\n\n

Campaign Lifetime Pacing and Flight Pacing may differ because they evaluate delivery against different budgets and date ranges.<\/p>\n\n\n\n

Review both when monitoring Campaign performance:<\/p>\n\n\n\n

    \n
  • Campaign Lifetime Pacing<\/strong> shows progress toward the overall Campaign goal.<\/li>\n\n\n\n
  • Flight Pacing<\/strong> shows progress within the applicable Flight.<\/li>\n<\/ul>\n\n\n\n

    For example, the current Flight may be pacing normally while Campaign Lifetime Pacing remains behind because an earlier Flight underdelivered.<\/p>\n\n\n\n

    Conversely, the overall Campaign may be on pace while the current Flight is temporarily behind.<\/p>\n\n\n\n

    Monitor Line Pacing<\/h4>\n\n\n\n

    If Flight Pacing is above or below the desired range, use Flights > Lines<\/strong> to identify which Lines are contributing to the difference.<\/p>\n\n\n\n

    Use the Flight<\/strong> dropdown to select the applicable Flight and review each Line\u2019s:<\/p>\n\n\n\n

      \n
    • Pacing<\/li>\n\n\n\n
    • Allocation<\/li>\n\n\n\n
    • Budget Allocation Weight or Flight Budget<\/li>\n\n\n\n
    • Budget Multiplier<\/li>\n\n\n\n
    • Impressions<\/li>\n\n\n\n
    • Total Cost<\/li>\n<\/ul>\n\n\n\n

      This helps determine whether the pacing issue affects the full Flight or is concentrated on specific Lines.<\/p>\n\n\n\n

      Budget Multiplier<\/h4>\n\n\n\n

      The Budget Multiplier<\/strong> can be configured separately for each Line and Flight to adjust how aggressively the Line can spend against its available budget.<\/p>\n\n\n\n

      In general:<\/p>\n\n\n\n

        \n
      • Increasing the Budget Multiplier allows more aggressive delivery.<\/li>\n\n\n\n
      • Decreasing the Budget Multiplier restricts delivery.<\/li>\n\n\n\n
      • A Budget Multiplier of 0<\/strong> will prevent the Line from serving during the Flight.<\/li>\n<\/ul>\n\n\n\n

        Use Budget Multiplier when a Line needs to spend faster or slower without changing its underlying Budget Allocation Weight or Flight Budget.<\/p>\n\n\n\n

        If the same Budget Multiplier should apply to later Flights, select Apply budget multiplier to all future flights<\/strong>.<\/p>\n\n\n\n

        Using Budget Multiplier to Adjust Pacing<\/h4>\n\n\n\n

        Before changing the Budget Multiplier, confirm that the Line has enough eligible inventory to support additional delivery.<\/p>\n\n\n\n

        If a Line is underpacing:<\/p>\n\n\n\n

          \n
        • Review its available budget and pacing.<\/li>\n\n\n\n
        • Confirm the Bid is competitive.<\/li>\n\n\n\n
        • Confirm targeting and inventory are not overly restrictive.<\/li>\n\n\n\n
        • Check for Flight Status warnings.<\/li>\n\n\n\n
        • If delivery is primarily budget constrained, consider increasing the Budget Multiplier.<\/li>\n<\/ul>\n\n\n\n

          If a Line is delivering too quickly:<\/p>\n\n\n\n

            \n
          • Review its Allocation or Flight Budget.<\/li>\n\n\n\n
          • Review the current Budget Multiplier.<\/li>\n\n\n\n
          • Consider lowering the Budget Multiplier to restrict delivery.<\/li>\n<\/ul>\n\n\n\n

            Continue monitoring pacing after making changes to confirm the adjustment has the intended effect.<\/p>\n\n\n\n

            Monitor After Budget or Flight Changes<\/h4>\n\n\n\n

            Recheck pacing whenever significant Flight settings change, including:<\/p>\n\n\n\n

              \n
            • Flight Budget changes<\/li>\n\n\n\n
            • Budget Allocation Weight changes<\/li>\n\n\n\n
            • Line Flight Budget changes<\/li>\n\n\n\n
            • Budget Multiplier changes<\/li>\n\n\n\n
            • Budget rollover<\/li>\n\n\n\n
            • New Flights being added<\/li>\n<\/ul>\n\n\n\n

              Changes to these settings can alter how quickly budget is expected to deliver during the remainder of the Flight.<\/p>\n\n\n\n

              Best Practices<\/h4>\n\n\n\n
                \n
              • Review Campaign Lifetime Pacing<\/strong> and Flight Pacing<\/strong> together.<\/li>\n\n\n\n
              • Use Flights > Lines<\/strong> to investigate Flight-level pacing differences.<\/li>\n\n\n\n
              • Confirm inventory and eligibility before increasing Budget Multiplier.<\/li>\n\n\n\n
              • Make pacing adjustments at the Line level only when needed.<\/li>\n\n\n\n
              • Continue monitoring after changes to confirm delivery responds as expected.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":15870,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15948","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15948"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15948\/revisions"}],"predecessor-version":[{"id":15952,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15948\/revisions\/15952"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15870"}],"next":[{"title":"Manage Flights","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/flights\/manage-flights","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15926"}],"prev":[{"title":"Configure Flight Line Settings","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/flights\/configure-flight-line-settings","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15904"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15948"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}