{"id":15821,"date":"2026-10-06T18:02:37","date_gmt":"2026-10-06T18:02:37","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/lat-long-custom-audiences"},"modified":"2026-10-06T18:13:08","modified_gmt":"2026-10-06T18:13:08","slug":"lat-long-custom-audiences","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/lat-long-custom-audiences","title":{"rendered":"Lat Long Custom Audiences"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Release Date: October 7th, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lat Long Custom Audiences allow users to create location-based targeting around specific geographic coordinates. This targeting method is useful when a Campaign requires more precise geographic targeting than broader ZIP, DMA, state, or regional targeting. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike Geo Fencing Audiences, which use OnSpot data to build an Audience of users who have previously visited a defined area, Lat Long Custom Audiences directly target the geographic areas surrounding the coordinates entered in the Audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Lat Long Custom Audience<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Audiences > Custom<\/strong>.<\/li>\n\n\n\n<li>Select <strong>New Custom Audience<\/strong>.<\/li>\n\n\n\n<li>Enter an <strong>Audience Name<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Lat Long<\/strong> from the <strong>Type<\/strong> dropdown.<\/li>\n\n\n\n<li>Select the <strong>Radius (meters)<\/strong> to apply to all locations in the Audience.\n<ul class=\"wp-block-list\">\n<li>Minimum: <strong>150 meters<\/strong><\/li>\n\n\n\n<li>Maximum: <strong>1,000 meters<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Enter the Latitude and Longitude values in the <strong>Audience Data<\/strong> field, with one location per line using the following format: <code>[Latitude],[Longitude]<\/code><\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-06-110622-1024x648.png\" alt=\"\" class=\"wp-image-15824\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-06-110622-1024x648.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-06-110622-300x190.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-06-110622-766x485.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-06-110622.png 1465w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The entered radius applies uniformly to every coordinate included in the Audience. For example, the radius is set to 500 meters, so each Lat Long pair creates a targetable geographic area extending approximately 500 meters around that point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac validates the coordinate records when the Audience is submitted. Invalid or improperly formatted records must be corrected before the Audience can be saved.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">When to Use Lat Long Targeting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lat Long Custom Audiences are useful when you already know the geographic coordinates you want to target. Common use cases include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retail locations<\/li>\n\n\n\n<li>Dealerships<\/li>\n\n\n\n<li>Event venues<\/li>\n\n\n\n<li>Campuses<\/li>\n\n\n\n<li>Points of interest<\/li>\n\n\n\n<li>Other known geographic coordinates<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">View and Edit a Lat Long Custom Audience<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Existing Lat Long Custom Audiences can be viewed under <strong>Audiences &gt; Custom<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Records<\/strong> column displays the number of coordinate records included in the Audience. For example, an Audience containing three Latitude \/ Longitude pairs will display <strong>3 Records<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To edit an existing Audience:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Audiences > Custom<\/strong>.<\/li>\n\n\n\n<li>Select the <strong>Audience Name<\/strong>.<\/li>\n\n\n\n<li>Update the Audience status, Radius, or Latitude \/ Longitude records as needed.<\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The Audience <strong>Type cannot be changed<\/strong> after the Audience has been created. Coordinate records can be added, removed, or updated, and the Records count will update to reflect the currently saved Audience data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because an existing Audience may already be associated with active Campaigns or Lines, review current targeting before making significant changes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Associate a Lat Long Custom Audience<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Once saved, the Lat Long Custom Audience is available for targeting or anti-targeting on eligible Campaigns and Lines.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to the applicable <strong>Campaign or Line<\/strong>.<\/li>\n\n\n\n<li>Enter <strong>Edit<\/strong> mode.<\/li>\n\n\n\n<li>Open <strong>Audiences<\/strong> and select <strong>Associate Segments<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Custom Audiences<\/strong>.<\/li>\n\n\n\n<li>Search for the Lat Long Audience by <strong>Name or ID<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Add New Group<\/strong> and add the Audience to the desired targeting group.<\/li>\n\n\n\n<li>Select the <strong>green +<\/strong> to target the Audience or the <strong>red \u2013<\/strong> to anti-target it.<\/li>\n\n\n\n<li>Configure any additional Audience or Boolean logic as needed.<\/li>\n\n\n\n<li>Close the Associate Segments window and <strong>Save<\/strong> the Campaign or Line.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For additional information on combining multiple Audiences and configuring <strong>Any \/ All<\/strong> logic, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/associate-segments\">Associate Segments<\/a><\/strong> and <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/boolean-logic\">Boolean Logic<\/a><\/strong>.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15699,"menu_order":-1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15821","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15821"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15821\/revisions"}],"predecessor-version":[{"id":15825,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15821\/revisions\/15825"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15699"}],"next":[{"title":"Associate Audience Pagination Updates","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/associate-audience-pagination-updates","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15735"}],"prev":[{"title":"Custom Reporting: Organized Dimensions, Metrics, and Columns","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/custom-reporting-organized-dimensions-metrics-and-columns","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16251"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15821"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}