{"id":15719,"date":"2026-10-05T20:33:05","date_gmt":"2026-10-05T20:33:05","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/wildcard-support-for-site-targeting"},"modified":"2026-10-05T21:43:42","modified_gmt":"2026-10-05T21:43:42","slug":"wildcard-support-for-site-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/wildcard-support-for-site-targeting","title":{"rendered":"Wildcard Support for Site Targeting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Release Date: October 6th, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Site targeting now supports wildcards, allowing users to target subdomains without adding each subdomain individually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This functionality is available for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sites<\/strong><\/li>\n\n\n\n<li><strong>Site List <\/strong>&#8211; Configured in Inventory > Site Lists and then targeted on the Campaign or Line level > Targeting > Site Lists<\/li>\n\n\n\n<li><strong>Allow Lists<\/strong><\/li>\n\n\n\n<li><strong>Block Lists<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To include subdomains of a domain, add *. before the domain.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Block List Example<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If <code>*.abc.com<\/code> is included in a <strong>Block List<\/strong>, requests from matching subdomains will be blocked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Bid Request Domain<\/td><td>Result<\/td><\/tr><tr><td><code>www.abc.com<\/code> <\/td><td>Blocked<\/td><\/tr><tr><td><code>news.abc.com<\/code><\/td><td>Blocked<\/td><\/tr><tr><td><code>sports.news.abc.com<\/code><\/td><td>Blocked<\/td><\/tr><tr><td><code>xyz.com<\/code><\/td><td>Eligible to serve, assuming it is not blocked by another targeting setting<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Allow List Example<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If <code>*.abc.com<\/code> is included in an <strong>Allow List<\/strong>, requests from matching subdomains can serve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Bid Request Domain<\/td><td>Result<\/td><\/tr><tr><td><code>www.abc.com<\/code> <\/td><td>Eligible to serve<\/td><\/tr><tr><td><code>news.abc.com<\/code><\/td><td>Eligible to serve<\/td><\/tr><tr><td><code>sports.news.abc.com<\/code><\/td><td>Eligible to serve<\/td><\/tr><tr><td><code>xyz.com<\/code><\/td><td>Not eligible to serve<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Domains entered without a wildcard will continue to use the existing domain-matching behavior.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15699,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15719","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15719"}],"version-history":[{"count":6,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15719\/revisions"}],"predecessor-version":[{"id":15734,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15719\/revisions\/15734"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15699"}],"prev":[{"title":"Pacing & Dayparts Weights Curve Update","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/pacing-dayparts-weights-curve-update","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15754"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15719"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}