{"id":15707,"date":"2026-10-05T20:06:06","date_gmt":"2026-10-05T20:06:06","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/bid-at-total-ecpm"},"modified":"2026-10-05T21:41:04","modified_gmt":"2026-10-05T21:41:04","slug":"bid-at-total-ecpm","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/bid-at-total-ecpm","title":{"rendered":"Bid at Total eCPM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Release Date: October 6th, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Bid at Total eCPM<\/strong> option has been added to <strong>Basic Bid<\/strong> to allow the entered bid price to include applicable static fees. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To enable this feature, navigate to the Line Setup section. When Bid Type = Basic Bid, select the button next to the Bid Price field.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-130941-1024x348.png\" alt=\"\" class=\"wp-image-15710\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-130941-1024x348.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-130941-300x102.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-130941-766x260.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-130941-1536x522.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-130941.png 1799w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The following window will appear:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"208\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-124025.png\" alt=\"\" class=\"wp-image-15709\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-124025.png 757w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-124025-300x82.png 300w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When <strong>Bid at Total eCPM<\/strong> is selected, Pontiac adjusts the bid amount to account for the following fees so that the total eCPM remains within the entered bid price:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Margin<\/li>\n\n\n\n<li>Foot Traffic Fee<\/li>\n\n\n\n<li>Chalice Fee<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ad serving fees and third party data costs are excluded and are not included in this calculation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tooltip displays: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When checked, fees are included in the bid price. Ad serving and third party data costs are exempt.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15699,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15707","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15707"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15707\/revisions"}],"predecessor-version":[{"id":15712,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15707\/revisions\/15712"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15699"}],"next":[{"title":"Campaign Line Allocation Updates","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/campaign-line-allocation-updates","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15742"}],"prev":[{"title":"Associate Audience Pagination Updates","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2026\/associate-audience-pagination-updates","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15735"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15707"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}