{"id":15650,"date":"2026-09-24T21:05:45","date_gmt":"2026-09-24T21:05:45","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/index-and-microsoft-curation-setup"},"modified":"2026-10-20T22:08:52","modified_gmt":"2026-10-20T22:08:52","slug":"index-and-microsoft-curation-setup","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/index-and-microsoft-curation-setup","title":{"rendered":"Index and Microsoft Curation Setup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pontiac&#8217;s Curation feature allows advertisers to automatically create curated Deals through <strong>Index Exchange and Microsoft<\/strong> based on a Line&#8217;s targeting settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When enabled, Pontiac builds a curated marketplace Deal in the selected external platform that reflects the Line&#8217;s targeting criteria and automatically associates the generated Deal with the Line. This can help increase available inventory and improve delivery scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curation supports <strong>Display and Video Campaigns<\/strong>, with the following requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All Creatives associated with a Line must be of the same media type: Display or Video.<\/li>\n\n\n\n<li>Exchange targeting must include Index Exchange and\/or Microsoft.<\/li>\n\n\n\n<li>Geographic targeting must be more granular than Regions, or an eligible Audience must be attached that can be pushed to the curation platform.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All other Campaign and Line settings, including budgets, bidding, pacing, and additional targeting, remain customizable based on your Campaign goals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Upload Creatives<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to your Advertiser, or create a new Advertiser if needed.<\/li>\n\n\n\n<li>Upload your Display or Video Creatives.<\/li>\n\n\n\n<li>Allow up to 24 hours for the Pontiac Creative Audit to complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Each Line must contain Creatives from only one media type. Lines combining Display and Video Creatives are not eligible for Curation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> Index Exchange and Microsoft require additional creative approval beyond Pontiac&#8217;s Creative Audit, which may take up to an additional 48 hours.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Create Your Campaign and Lines<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Under your Advertiser, create a Campaign and one or more Lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Curation Inventory and Targeting Recommendations<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When configuring your Campaign and Line targeting, consider the following recommendations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inventory Type:<\/strong> Select Web, In App, or Combined based on your intended inventory and creative format.\n<ul class=\"wp-block-list\">\n<li><strong>Display:<\/strong> We recommend Web or Combined for the best scale, as In App Banner inventory can be more limited.<\/li>\n\n\n\n<li><strong>Video:<\/strong> For CTV inventory, select In App. For OLV inventory, select Web or Combined, with Combined recommended when broader video scale is the priority.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Exchanges:<\/strong> Target Index Exchange and\/or Microsoft, depending on which Curation option you intend to enable.<\/li>\n\n\n\n<li><strong>Creatives:<\/strong> Associate only Display or only Video Creatives with each Line. Mixing media types on the same Line will prevent Curation from being enabled successfully.<\/li>\n\n\n\n<li><strong>Geographic and Audience Targeting:<\/strong> Geographic targeting must be more granular than Regions, or an eligible Audience must be attached that can be pushed to the curation platform.<\/li>\n\n\n\n<li><strong>Additional Targeting:<\/strong> Ensure that Device Types, Sites, Apps, and other targeting settings align with the selected media type and intended inventory environment.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Campaign and Line targeting are evaluated together. Conflicting targeting requirements or settings that do not align with the intended Display or Video inventory may limit or prevent delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\">Targeting Methods<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Enable the Curation Feature<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The Curation feature is available under Inventory targeting at the <strong>Line level only<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Enable Curation<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Open your Line in Edit Mode.<\/li>\n\n\n\n<li>Navigate to <strong>Edit Targeting > Inventory > Curation<\/strong>.<\/li>\n\n\n\n<li>Ensure your Exchange targeting includes Index Exchange and\/or Microsoft.<\/li>\n\n\n\n<li>Enable one or both of the following options:\n<ul class=\"wp-block-list\">\n<li><strong>Use Index Curated Deal:<\/strong> Automatically generates a curated Deal through Index Exchange.<\/li>\n\n\n\n<li><strong>Use Microsoft Curated Deal:<\/strong> Automatically generates a curated Deal through Microsoft.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Configure any optional Curation settings.<\/li>\n\n\n\n<li>Save your Line.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">When enabled, Pontiac automatically generates and associates the curated Deal with the corresponding Line.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Optional: Target CTR (Index Exchange)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When <strong>Use Index Curated Deal<\/strong> is enabled, you can optionally select <strong>Use Target CTR<\/strong> to filter inventory based on a desired Click-Through Rate (CTR).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available Target CTR thresholds include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher than 0%<\/li>\n\n\n\n<li>0.01% or Higher<\/li>\n\n\n\n<li>0.02% or Higher<\/li>\n\n\n\n<li>0.05% or Higher<\/li>\n\n\n\n<li>0.075% or Higher<\/li>\n\n\n\n<li>0.1% or Higher<\/li>\n\n\n\n<li>0.15% or Higher<\/li>\n\n\n\n<li>0.2% or Higher<\/li>\n\n\n\n<li>0.5% or Higher<\/li>\n\n\n\n<li>1% or Higher<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> Higher Target CTR thresholds restrict eligible inventory and may limit delivery. Target CTR is not supported for CTV or Audio Campaigns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Review Curation Requirements<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before launching, confirm that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All Creatives associated with the Line are of the same media type (Display or Video).<\/li>\n\n\n\n<li>The selected Inventory Type and Device Types align with the intended media format.<\/li>\n\n\n\n<li>Exchange targeting includes Index Exchange and\/or Microsoft.<\/li>\n\n\n\n<li>Geographic targeting is more granular than Regions, or an eligible Audience is attached that can be pushed to the curation platform.<\/li>\n\n\n\n<li>The appropriate Curation option is enabled at the Line level.<\/li>\n\n\n\n<li>Any optional Target CTR settings align with your Campaign goals.<\/li>\n\n\n\n<li>Creatives have passed the required Pontiac and exchange-specific approvals.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> If the Curation validation requirements are not met, the Line will fail to save and you will be redirected to the Line setup page to correct the configuration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your Campaign is active, monitor delivery and bidding performance under the <strong>Performance<\/strong> tab at both the Campaign and Line levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For assistance with Curation setup or creative approvals, contact the Help Center.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15619,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15650","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15650"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15650\/revisions"}],"predecessor-version":[{"id":16358,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15650\/revisions\/16358"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15619"}],"prev":[{"title":"Programmatic Guaranteed (PG) Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/programmatic-guaranteed-pg-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15646"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15650"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}