{"id":15648,"date":"2026-09-24T21:05:02","date_gmt":"2026-09-24T21:05:02","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/sensitive-categories-setup"},"modified":"2026-10-20T22:08:51","modified_gmt":"2026-10-20T22:08:51","slug":"sensitive-categories-setup","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/sensitive-categories-setup","title":{"rendered":"Sensitive Categories Setup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pontiac supports select sensitive advertising categories. However, Creatives containing sensitive content are subject to additional restrictions, approvals, and inventory limitations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sensitive Campaigns must target Deals that explicitly permit the Creative&#8217;s sensitive category. Follow the recommendations below to ensure your Creatives and targeting settings are compatible with eligible inventory.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Upload and Identify Sensitive Creatives<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to your Advertiser, or create a new Advertiser if needed.<\/li>\n\n\n\n<li>Upload your Creatives.<\/li>\n\n\n\n<li>Allow up to 24 hours for the Pontiac Creative Audit to complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Creatives identified as Sensitive will display a <strong>green triangle<\/strong> in the Audit Status column.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hover over the triangle to view the assigned Sensitive Category.<\/li>\n\n\n\n<li>Click the Creative name to open its details and review the Sensitive Category and attributes displayed beneath the Creative preview.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Supported Sensitive Categories<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Political<\/li>\n\n\n\n<li>Gambling<\/li>\n\n\n\n<li>Religion<\/li>\n\n\n\n<li>Pharma<\/li>\n\n\n\n<li>Liquor<\/li>\n\n\n\n<li>Beer &amp; Wine<\/li>\n\n\n\n<li>Cannabis<\/li>\n\n\n\n<li>CBD<\/li>\n\n\n\n<li>Tobacco<\/li>\n\n\n\n<li>Firearms &amp; Weapons<\/li>\n\n\n\n<li>Lawyer Advertising<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For additional information about Sensitive Creative identification and approval requirements, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/sensitive-creatives\">Sensitive Creatives<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Identify Deals That Permit Sensitive Categories<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sensitive Creatives are only eligible to serve through Deals that explicitly allow their assigned Sensitive Category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To identify compatible Deals:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Inventory > Deals<\/strong>.<\/li>\n\n\n\n<li>Locate the <strong>Permitted Sensitive Categories<\/strong> column.<\/li>\n\n\n\n<li>Identify Deals that explicitly permit the category assigned to your Creative.<\/li>\n\n\n\n<li>Confirm that the Deal&#8217;s Media Type and Inventory Type are compatible with your Creative and intended Campaign setup.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> A Deal must permit the Creative&#8217;s Sensitive Category and support its media format. For example, a Deal permitting Political advertising will not be eligible for a Political Banner Creative if the Deal only supports CTV inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available Sensitive Category permissions may vary by publisher, Exchange, and Deal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Create Your Campaign and Lines<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Under your Advertiser, create a Campaign and one or more Lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sensitive Inventory and Targeting Recommendations<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When configuring your Campaign and Line targeting, consider the following recommendations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inventory Type:<\/strong> Select Web, In App, or Combined based on the inventory available through your targeted Deals. Ensure the selected Inventory Type aligns with the Deal&#8217;s supported inventory environment.<\/li>\n\n\n\n<li><strong>Deals and Deal Lists:<\/strong> Target Deals that explicitly permit your Creative&#8217;s Sensitive Category. If using Deal Lists, confirm that the included Deals support the applicable Sensitive Category and Creative format.<\/li>\n\n\n\n<li><strong>Exchanges:<\/strong> Ensure Exchange targeting includes the Exchanges associated with your selected Deals. When targeting exclusively through Deals, we recommend leaving Exchange targeting unselected to avoid unintentionally excluding eligible inventory.<\/li>\n\n\n\n<li><strong>Device Types:<\/strong> Select Device Types compatible with the intended Creative format and available Deal inventory.<\/li>\n\n\n\n<li><strong>Bid Price:<\/strong> Use the Deal floors as guidance and consider starting approximately 40\u201350% above the floor, adjusting based on bidding performance and delivery.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Campaign and Line targeting are evaluated together. Conflicting targeting requirements or settings that do not align with the eligible Sensitive Category Deals can prevent delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All other Campaign and Line settings, including budgets, pacing, geographic targeting, and audiences, remain customizable based on your Campaign goals. Keep in mind that additional targeting restrictions may further limit the already restricted inventory available for Sensitive Categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\">Targeting Methods<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Associate Sensitive Creatives and Target Compatible Deals<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Once your Campaign and Lines are created:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Open your Campaign or Line in Edit Mode.<\/li>\n\n\n\n<li>Navigate to <strong>Edit Targeting > Inventory > Deals<\/strong>.<\/li>\n\n\n\n<li>Select the Deals that explicitly permit the Sensitive Category assigned to your Creatives.<\/li>\n\n\n\n<li>Confirm that the selected Deals support the Creative&#8217;s Media Type and intended Inventory Type.<\/li>\n\n\n\n<li>Associate your approved Sensitive Creatives with the Campaign or Line.<\/li>\n\n\n\n<li>Save your changes.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> If your Campaign or Line contains Creatives assigned to different Sensitive Categories, confirm that the targeted Deals permit all applicable categories. Consider separating Creatives into different Lines when their eligible inventory differs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Review Sensitive Campaign Compatibility<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before launching, confirm that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your Sensitive Creatives have completed the Pontiac Creative Audit.<\/li>\n\n\n\n<li>The assigned Sensitive Categories have been reviewed.<\/li>\n\n\n\n<li>Your targeted Deals explicitly permit the associated Sensitive Categories.<\/li>\n\n\n\n<li>The Deals support the Media Type and Inventory Type of your Creatives.<\/li>\n\n\n\n<li>Exchange and Device Type targeting align with the selected Deals.<\/li>\n\n\n\n<li>Any additional publisher or Exchange approvals have been completed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Sensitive Creatives may have limited eligible inventory even when properly configured. Publishers and Exchanges may apply additional restrictions or approval requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your Campaign is active, monitor delivery and bidding performance under the <strong>Performance<\/strong> tab at both the Campaign and Line levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional information about Sensitive Creative requirements and available inventory, refer to the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/sensitive-creatives\">Sensitive Creatives<\/a> Documentation or contact the Help Center.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15619,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15648","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15648"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15648\/revisions"}],"predecessor-version":[{"id":16357,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15648\/revisions\/16357"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15619"}],"next":[{"title":"Programmatic Guaranteed (PG) Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/programmatic-guaranteed-pg-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15646"}],"prev":[{"title":"Political Campaign Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/political-campaign-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16359"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15648"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}