{"id":15646,"date":"2026-09-24T21:04:40","date_gmt":"2026-09-24T21:04:40","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/programmatic-guaranteed-pg-setup"},"modified":"2026-10-20T22:08:51","modified_gmt":"2026-10-20T22:08:51","slug":"programmatic-guaranteed-pg-setup","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/programmatic-guaranteed-pg-setup","title":{"rendered":"Programmatic Guaranteed (PG) Setup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Programmatic Guaranteed (PG) Campaigns allow advertisers to purchase a guaranteed volume of impressions directly from a publisher at a fixed CPM through a prearranged Deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike standard Programmatic Marketplace (PMP) Deals, PG Deals do not participate in a competitive auction. The advertiser agrees to purchase the impressions delivered through the Deal according to the terms established with the publisher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important PG Considerations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publisher-Controlled Delivery:<\/strong> Budgets, flight dates, and delivery commitments must be configured with the publisher. Pontiac&#8217;s Campaign and Line budgets and flight dates are used for monitoring and pacing visibility only and are not enforced by the bidder.<\/li>\n\n\n\n<li><strong>Supply-Side Targeting:<\/strong> All targeting requirements must be applied by the publisher or SSP when configuring the PG Deal. Standard Pontiac targeting restrictions are not available for PG Campaigns.<\/li>\n\n\n\n<li><strong>One Deal per Line:<\/strong> Each PG Line must target exactly one Programmatic Guaranteed Deal.<\/li>\n\n\n\n<li><strong>PG Campaign Setting:<\/strong> The Programmatic Guaranteed checkbox must be enabled at the Campaign level.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">1. Import Your Programmatic Guaranteed Deal<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before setting up your PG Campaign, ensure that the publisher has created the Deal and that it is available in Pontiac.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Coordinate with your publisher or SSP to establish the PG Deal, including the fixed CPM, budget, flight dates, targeting, and guaranteed impression volume.<\/li>\n\n\n\n<li>Navigate to <strong>Inventory > Import Deal<\/strong>.<\/li>\n\n\n\n<li>Import the Programmatic Guaranteed Deal using the information provided by the publisher.<\/li>\n\n\n\n<li>Once the Deal becomes available, it can be associated with your PG Line.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> We recommend importing the PG Deal before it begins appearing in Pontiac&#8217;s database to help avoid launch delays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For detailed instructions, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/import-deal\">Import Deal<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Create Your PG Campaign<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Under your Advertiser, create a new Campaign.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Configure the Campaign&#8217;s standard setup fields.<\/li>\n\n\n\n<li>Enable the <strong>Programmatic Guaranteed<\/strong> checkbox.<\/li>\n\n\n\n<li>Enter the Campaign&#8217;s Budget Type, Budget, and Flight Dates for monitoring and pacing visibility.<\/li>\n\n\n\n<li>Optionally, enable Manage Creatives and Manage Pixels if you want to associate the same Creatives or Pixels across all Lines.<\/li>\n\n\n\n<li>Save your Campaign.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Enabling Programmatic Guaranteed restricts Campaign and Line targeting and capabilities to respect the publisher&#8217;s PG Deal configuration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Budget Type, Budget, and Flight Dates entered in Pontiac are <strong>for monitoring purposes only<\/strong>. They do not control or limit actual PG delivery. The publisher must enforce the agreed budget and flight dates on the supply side.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Create Your PG Line<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Under your PG Campaign, create a Line.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Configure the Line&#8217;s setup fields.<\/li>\n\n\n\n<li>Enter the Line&#8217;s Budget Type, Budget, and Flight Dates for monitoring and pacing visibility.<\/li>\n\n\n\n<li>Navigate to <strong>Edit Targeting > Inventory > Deals<\/strong>.<\/li>\n\n\n\n<li>Select the Programmatic Guaranteed Deal associated with the Line.<\/li>\n\n\n\n<li>If Creatives and Pixels are not managed at the Campaign level, associate them directly with the Line.<\/li>\n\n\n\n<li>Save your Line.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PG Line Requirements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each Line must target exactly <strong>one PG Deal<\/strong>.<\/li>\n\n\n\n<li>Only Programmatic Guaranteed Deals will be available for selection in the Deals targeting window.<\/li>\n\n\n\n<li>Standard targeting restrictions are not configurable because eligibility is determined by the publisher&#8217;s Deal setup.<\/li>\n\n\n\n<li>Line budgets and flight dates are used for monitoring only and are not enforced by the bidder.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you need to target multiple PG Deals, create a separate Line for each Deal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Review Your PG Campaign Setup<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before launching, confirm that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The PG Deal has been created by the publisher and imported into Pontiac.<\/li>\n\n\n\n<li>The publisher has configured the agreed budget, flight dates, CPM, guaranteed volume, and targeting requirements.<\/li>\n\n\n\n<li>The Programmatic Guaranteed checkbox is enabled at the Campaign level.<\/li>\n\n\n\n<li>Each PG Line targets exactly one PG Deal.<\/li>\n\n\n\n<li>Appropriate Creatives are associated at the Campaign or Line level.<\/li>\n\n\n\n<li>Budget and Flight Date values in Pontiac align with the publisher&#8217;s agreed terms for accurate monitoring.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Pontiac does not enforce Campaign or Line budgets, flight dates, or standard targeting restrictions for PG Campaigns. Confirm all delivery requirements directly with the publisher before launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your Campaign is active, monitor delivery and pacing progress in Pontiac to compare actual delivery against the agreed campaign goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For assistance with PG Deal imports, setup, or delivery, contact your Account Manager or the Help Center.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15619,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15646","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15646"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15646\/revisions"}],"predecessor-version":[{"id":16355,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15646\/revisions\/16355"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15619"}],"next":[{"title":"Index and Microsoft Curation Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/index-and-microsoft-curation-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15650"}],"prev":[{"title":"Sensitive Categories Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/sensitive-categories-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15648"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15646"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}