{"id":15644,"date":"2026-09-24T21:04:10","date_gmt":"2026-09-24T21:04:10","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/canada-campaign-setup"},"modified":"2026-10-20T22:08:51","modified_gmt":"2026-10-20T22:08:51","slug":"canada-campaign-setup","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/canada-campaign-setup","title":{"rendered":"Canada Campaign Setup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This guide outlines recommended pacing settings and geographic targeting options for running national Canadian Campaigns on the Pontiac platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Campaign Setup and Pacing Time Zone<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Create your Campaign and configure the standard Campaign settings based on your advertising goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pacing Time Zone<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Campaign&#8217;s Pacing Time Zone determines the start and end of each day for Campaign pacing and delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if your Campaign End Date is January 31 and the Pacing Time Zone is Eastern Time, the Campaign will stop delivering at 11:59:59 PM Eastern Time on January 31.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommended Pacing Time Zone for National Canadian Campaigns<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For national Canadian Campaigns using a single Pacing Time Zone, <strong>Eastern Time is recommended<\/strong> as a practical default because a large share of Canada&#8217;s population is concentrated in the Eastern Time Zone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Canada spans six primary time zones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pacific Time (PT)<\/li>\n\n\n\n<li>Mountain Time (MT)<\/li>\n\n\n\n<li>Central Time (CT)<\/li>\n\n\n\n<li>Eastern Time (ET)<\/li>\n\n\n\n<li>Atlantic Time (AT)<\/li>\n\n\n\n<li>Newfoundland Time (NT)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A single Pacing Time Zone will not perfectly align pacing with local hours across the entire country. The ideal selection may vary depending on your geographic targeting and delivery goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primetime Pacing for National Canadian Campaigns<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For national Campaigns using Primetime pacing, consider configuring a <strong>Custom pacing curve<\/strong> that combines Primetime hours across the targeted Canadian time zones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, when Eastern Time is selected as the Campaign Pacing Time Zone, an 8 PM local Primetime peak corresponds to:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Targeted Time Zone<\/th><th>Equivalent Eastern Time<\/th><\/tr><tr><td>Pacific (PT)<\/td><td>11 PM ET<\/td><\/tr><tr><td>Mountain (MT)<\/td><td>10 PM ET<\/td><\/tr><tr><td>Central (CT)<\/td><td>9 PM ET<\/td><\/tr><tr><td>Eastern (ET)<\/td><td>8 PM ET<\/td><\/tr><tr><td>Atlantic (AT)<\/td><td>7 PM ET<\/td><\/tr><tr><td>Newfoundland (NT)<\/td><td>6:30 PM ET<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of concentrating delivery around a single Primetime peak, a Custom pacing curve can distribute higher pacing weights across a broader evening window, helping align delivery with Primetime hours throughout Canada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more precise local Primetime pacing, consider creating separate Campaigns by time zone with corresponding geographic targeting and Pacing Time Zone settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> Pacing Time Zone determines the Campaign&#8217;s pacing schedule and daily boundaries. Daypart Targeting is configured separately and can be used to restrict delivery to specific days and hours. Daylight saving time differences may also affect local time alignment in certain regions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Canada Geographic Targeting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac supports geographic targeting in Canada at the <strong>Country, Region, and Postal Code<\/strong> levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Targeting can be configured at the Campaign or Line level. When targeting is applied at both levels, the requirements are evaluated together and must be compatible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Country-Level Targeting<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To target the entire country of Canada:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Edit Targeting &gt; Location &amp; Device &gt; Geo<\/strong>.<\/li>\n\n\n\n<li>Select Countries and search for Canada.<\/li>\n\n\n\n<li>Click the green plus (+) button to add Canada to your targeting.<\/li>\n\n\n\n<li>Save your changes.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Region-Level Targeting<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To target specific Canadian provinces or territories:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Edit Targeting &gt; Location &amp; Device &gt; Geo<\/strong>.<\/li>\n\n\n\n<li>Select Regions from the dropdown.<\/li>\n\n\n\n<li>Search for Canada to view available Canadian Regions.<\/li>\n\n\n\n<li>Click the green plus (+) button to add your desired Regions.<\/li>\n\n\n\n<li>Save your changes.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Block List<\/strong> option to exclude specific Regions from delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Postal Code Targeting<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac supports Canadian postal code targeting using the three-character <strong>Forward Sortation Area (FSA)<\/strong> format rather than the full six-character postal code.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, <code>A0K<\/code> is a valid Canadian FSA format consisting of a letter, number, and letter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To target specific Canadian FSAs:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Edit Targeting &gt; Location &amp; Device &gt; Zip Codes<\/strong>.<\/li>\n\n\n\n<li>Select Canada as the Country.<\/li>\n\n\n\n<li>Enter or paste your FSA list using the three-character alphanumeric format (e.g., <code>A0K<\/code>).<\/li>\n\n\n\n<li>Select <strong>Validate Zips<\/strong> to verify the entered values.<\/li>\n\n\n\n<li>Save your changes.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Block List<\/strong> option to exclude specific FSAs from delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Geographic targeting requirements are cumulative. If Country, Region, or Postal Code targeting is configured at both the Campaign and Line levels, all applicable restrictions must align. Conflicting geographic requirements can prevent delivery.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Deals and Inventory Availability<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If your Campaign will target specific Deals:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Inventory<\/strong> to explore available Public or Negotiated Deals.<\/li>\n\n\n\n<li>Filter the Country to Canada to identify inventory available in Canada.<\/li>\n\n\n\n<li>Confirm that the Deal&#8217;s Media Type is compatible with your Campaign&#8217;s Creatives and intended inventory.<\/li>\n\n\n\n<li>Associate the selected Deals with your Campaign or Line under <strong>Edit Targeting &gt; Inventory &gt; Deals<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-145808-1024x441.png\" alt=\"\" class=\"wp-image-16353\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-145808-1024x441.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-145808-300x129.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-145808-766x330.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-145808-1536x661.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-145808.png 1816w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> The Deal inventory screenshot reflects availability as of October 20th, 2026. Current Deal offerings may differ.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional targeting information, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\">Targeting Methods<\/a> Documentation.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15619,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15644","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15644"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15644\/revisions"}],"predecessor-version":[{"id":16354,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15644\/revisions\/16354"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15619"}],"next":[{"title":"Political Campaign Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/political-campaign-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16359"}],"prev":[{"title":"National US Campaign Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/national-us-campaign-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15642"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15644"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}