{"id":15637,"date":"2026-09-24T21:02:27","date_gmt":"2026-09-24T21:02:27","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/olv-setup"},"modified":"2026-10-20T22:08:51","modified_gmt":"2026-10-20T22:08:51","slug":"olv-setup","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/olv-setup","title":{"rendered":"OLV Setup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Online Video (OLV) Campaigns allow advertisers to serve Video Creatives across websites and mobile applications, including <strong>instream and outstream video placements<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instream Video:<\/strong> Video ads served within video content, including Pre-Roll, Mid-Roll, and Post-Roll placements.<\/li>\n\n\n\n<li><strong>Outstream Video:<\/strong> Video ads served outside traditional video players, such as within website articles or other page content.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac supports two methods for accessing OLV inventory:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deals (Recommended):<\/strong> Target Public or Negotiated Deals offering Online Video inventory to access specific publishers, video placements, or inventory packages.<\/li>\n\n\n\n<li><strong>Open Exchange:<\/strong> Access eligible OLV inventory directly through supported Exchanges, with optional Site or App targeting to refine delivery.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When setting up an OLV Campaign, ensure that your Creatives, targeted Exchanges, Deals, and Video targeting settings are compatible with Online Video inventory. All other Campaign and Line settings, including budgets, bidding, pacing, geographic targeting, and audiences, remain customizable based on your Campaign goals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Upload OLV Creatives<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to your Advertiser, or create a new Advertiser if needed.<\/li>\n\n\n\n<li>Upload one or more Video Creatives that meet the applicable <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/ctv-specs\">Creative Specs<\/a>.<\/li>\n\n\n\n<li>Allow up to 24 hours for the Pontiac Creative Audit to complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> Some publishers and Exchanges may require additional creative approval before your Creatives are eligible to serve.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Create Your Campaign and Lines<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Under your Advertiser, create a Campaign and one or more Lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OLV Inventory and Targeting Recommendations<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When configuring your Campaign and Line targeting, consider the following recommendations to ensure your settings are compatible with OLV inventory.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inventory Type:<\/strong> Select <strong>Combined<\/strong> for the broadest scale, as OLV inventory can be available across both Web and In App environments. Select Web or In App when targeting a specific environment.<\/li>\n\n\n\n<li><strong>Exchanges:<\/strong> Target Exchanges supporting Online Video inventory, including Index Exchange, Microsoft, Magnite (DV+), Freewheel, and OpenX, where eligible OLV supply is available.<\/li>\n\n\n\n<li><strong>Deals and Deal Lists:<\/strong> Select Deals with <strong>Media Type = Online Video<\/strong>. Confirm that the Deals support your intended Video Creatives and placement types. Targeting CTV-only, Audio-only, or Display-only Deals with OLV Creatives may prevent delivery.<\/li>\n\n\n\n<li><strong>Device Types:<\/strong> Select Personal Computer, Phone, and\/or Tablet, depending on your strategy. Restricting targeting to Connected TV or Set Top Box devices may exclude eligible OLV inventory.<\/li>\n\n\n\n<li><strong>Sites and Apps:<\/strong> For Open Exchange delivery, use Site, Site List, App Name, App Bundle, or App List targeting to focus delivery on specific websites or applications. Ensure these settings align with your selected Inventory Type.\n<ul class=\"wp-block-list\">\n<li><strong>Important:<\/strong> Site and App Allow Lists should be configured on separate Lines. If targeting both specific websites and applications, create one Line for Site\/Site List targeting and another for App Name\/App Bundle\/App List targeting.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Video Playback Type:<\/strong> Configure your preferred video placement under <strong>Edit Targeting > Streaming &amp; Video > OLV<\/strong>.\n<ul class=\"wp-block-list\">\n<li><strong>Pre-Roll:<\/strong> Video ads served before the primary video content. Recommended for instream OLV Campaigns.<\/li>\n\n\n\n<li><strong>Mid-Roll:<\/strong> Video ads served during the primary video content.<\/li>\n\n\n\n<li><strong>Post-Roll:<\/strong> Video ads served after the primary video content.<\/li>\n\n\n\n<li><strong>Outstream:<\/strong> Video ads served outside traditional video content, such as within articles or other page placements.<\/li>\n\n\n\n<li>Select the playback types that align with your Campaign goals. More restrictive selections may reduce eligible inventory.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Video Player Size:<\/strong> Select Large, Medium, or Small based on your requirements, or leave unrestricted for maximum scale.<\/li>\n\n\n\n<li><strong>Video Playback Method:<\/strong> Optionally target specific playback behaviors, such as Autoplay with Sound On, Autoplay with Sound Off, Click to Play, or Mouse-Over. Restrictive settings may reduce available inventory.<\/li>\n\n\n\n<li><strong>Livestream:<\/strong> Enable Livestream only when targeting live video content, such as sports, news, or live events. This excludes on-demand inventory and may significantly limit scale.<\/li>\n\n\n\n<li><strong>Content Targeting:<\/strong> Content metadata such as Channel, Network, Publisher, Genre, Series, and Title may be available for certain OLV inventory. Review available Deal sample requests before applying restrictive Content targeting.<\/li>\n\n\n\n<li><strong>Frequency Capping:<\/strong> We recommend <strong>No Cap<\/strong> for maximum scale. If frequency capping is needed, consider <strong>IFA-IP<\/strong> under Cap By, which caps by IFA when available and falls back to IP when an IFA is not provided.<\/li>\n\n\n\n<li><strong>Audience Targeting:<\/strong> Custom, Contextual, Third-Party, and ART Audiences can be used to refine OLV targeting. Audience availability and match rates vary by inventory source, and restrictive targeting may limit delivery.<\/li>\n\n\n\n<li><strong>Bid Price:<\/strong> Use Deal floors as guidance when bidding on OLV PMPs. For Open Exchange OLV, consider starting around $6\u2013$8 CPM and adjusting based on bidding performance and available inventory.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Campaign and Line targeting are evaluated together. Conflicting targeting requirements or settings that do not align with Online Video inventory can prevent delivery, even when the Campaign and Line are otherwise configured correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional information, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\">Targeting Methods<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Select Your OLV Inventory Setup<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Option A: OLV Campaigns Using Deals (Recommended)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend using Public or Negotiated Online Video Deals to access specific publishers, video placements, and inventory packages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Target OLV Deals<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Inventory<\/strong> to explore available Public or Negotiated Deals.<\/li>\n\n\n\n<li>Identify Deals with <strong>Media Type = Online Video<\/strong>.<\/li>\n\n\n\n<li>Review the available publishers, placement types, Device Types, and Deal floors.<\/li>\n\n\n\n<li>Open your Campaign or Line in Edit Mode.<\/li>\n\n\n\n<li>Navigate to <strong>Edit Targeting > Inventory > Deals<\/strong> or <strong>Deal Lists<\/strong>.<\/li>\n\n\n\n<li>Select the applicable OLV Deals or Deal Lists.<\/li>\n\n\n\n<li>Leave Exchange targeting unselected to avoid excluding Exchanges associated with your selected Deals.<\/li>\n\n\n\n<li>Save your targeting settings.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> Not all OLV Deals contain the same placement types. Some may provide exclusively instream or outstream inventory. Confirm that your Video Playback Type targeting aligns with the selected Deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/deals\">Deals<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Option B: OLV Campaigns Using Open Exchange<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">OLV Campaigns can also run directly through supported Open Exchanges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Configure Open Exchange OLV Inventory<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Open your Campaign or Line in Edit Mode.<\/li>\n\n\n\n<li>Navigate to <strong>Edit Targeting > Inventory > Exchanges<\/strong>.<\/li>\n\n\n\n<li>Select the Exchanges through which you want to purchase OLV inventory.<\/li>\n\n\n\n<li>Optionally, apply Site, Site List, App Name, App Bundle, or App List targeting to focus delivery on specific websites or applications.<\/li>\n\n\n\n<li>Under <strong>Edit Targeting > Streaming &amp; Video > OLV<\/strong>, select your desired Video Playback Types:\n<ul class=\"wp-block-list\">\n<li>Pre-Roll<\/li>\n\n\n\n<li>Mid-Roll<\/li>\n\n\n\n<li>Post-Roll<\/li>\n\n\n\n<li>Outstream<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Optionally, configure Video Player Size and Video Playback Method.<\/li>\n\n\n\n<li>Confirm that Device Type targeting includes Personal Computer, Phone, and\/or Tablet.<\/li>\n\n\n\n<li>Save your targeting settings.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Open Exchange OLV inventory may contain a variety of video placement types and publisher environments. Configure Video Playback Type and optional Site\/App targeting to align delivery with your intended video strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Review OLV Inventory Compatibility<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before launching, confirm that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your Lines have approved Video Creatives that meet the applicable Video specifications.<\/li>\n\n\n\n<li>Your targeted Exchanges support OLV inventory.<\/li>\n\n\n\n<li>Any targeted Deals or Deal Lists contain compatible Online Video inventory.<\/li>\n\n\n\n<li>Inventory Type and Device Type targeting align with your intended Web or In App environments.<\/li>\n\n\n\n<li>Video Playback Type targeting matches your desired instream or outstream placements.<\/li>\n\n\n\n<li>Video Player Size and Playback Method settings are configured appropriately, if used.<\/li>\n\n\n\n<li>Any Site or App targeting aligns with the intended inventory environment.<\/li>\n\n\n\n<li>Any required publisher or Exchange creative approvals have been completed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> A Line may save successfully even when its targeting configuration does not align with the intended OLV inventory. Always verify inventory and Creative compatibility before launching to avoid delivery issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your Campaign is active, monitor delivery and bidding performance under the <strong>Performance<\/strong> tab at both the Campaign and Line levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional Campaign setup and targeting guidance, refer to the relevant Pontiac Wiki articles or contact the Help Center.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15619,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15637","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15637"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15637\/revisions"}],"predecessor-version":[{"id":16351,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15637\/revisions\/16351"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15619"}],"next":[{"title":"OTT Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/ott-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15640"}],"prev":[{"title":"CTV Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/ctv-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15629"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15637"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}