{"id":15634,"date":"2026-09-24T21:00:55","date_gmt":"2026-09-24T21:00:55","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/audio-setup"},"modified":"2026-10-20T22:08:51","modified_gmt":"2026-10-20T22:08:51","slug":"audio-setup","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/audio-setup","title":{"rendered":"Audio Setup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Audio Campaigns allow advertisers to serve <strong>15, 30, 45, 60, 75, or 90-second Audio Creatives<\/strong> across streaming music, digital radio, podcasts, and other digital audio inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available publishers and inventory providers include Spotify, Pandora, SiriusXM, SoundCloud, iHeartMedia, DAX, and other audio publishers, with inventory accessible through <strong>Magnite (DV+), Triton, AdsWizz, and Microsoft<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac supports two methods for accessing Audio inventory:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deals (Recommended):<\/strong> Target Public or Negotiated Audio Deals to access specific publishers, podcasts, streaming services, or audio inventory packages.<\/li>\n\n\n\n<li><strong>Open Exchange:<\/strong> Access eligible Audio inventory directly through supported Exchanges. Additional App, Site, or Content targeting can help refine delivery to the desired audio environments.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When setting up an Audio Campaign, ensure that your Creatives, targeted Exchanges, Deals, and targeting settings are compatible with Audio inventory. All other Campaign and Line settings, including budgets, bidding, pacing, geographic targeting, and conversion tracking, remain customizable based on your Campaign goals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Upload Audio Creatives<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to your Advertiser, or create a new Advertiser if needed.<\/li>\n\n\n\n<li>Upload one or more Audio Creatives that meet the applicable <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/ctv-specs\">Creative Specs<\/a>.<\/li>\n\n\n\n<li>Allow up to 24 hours for the Pontiac Creative Audit to complete.<\/li>\n\n\n\n<li>Associate the approved Audio Creatives with your Lines.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> Some publishers and Exchanges may require additional creative approval or have specific requirements for audio duration, MIME type, and file format.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Create Your Campaign and Lines<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Under your Advertiser, create a Campaign and one or more Lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audio Inventory and Targeting Recommendations<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When configuring your Campaign and Line targeting, consider the following recommendations to ensure your settings are compatible with Audio inventory.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inventory Type:<\/strong> Select Web, In App, or Combined based on your intended inventory. We recommend Combined for the broadest scale, as Audio inventory can be available across both websites and applications.<\/li>\n\n\n\n<li><strong>Exchanges:<\/strong> Target Exchanges supporting Audio inventory, including Magnite (DV+), Triton, AdsWizz, and Microsoft.<\/li>\n\n\n\n<li><strong>Deals and Deal Lists:<\/strong> Select Deals with <strong>Media Type = Audio<\/strong>. Confirm that the selected Deals support your intended publishers, content, and Audio Creatives. Targeting CTV-only, Display-only, or Video-only Deals with Audio Creatives will prevent delivery.<\/li>\n\n\n\n<li><strong>Device Types:<\/strong> Select device categories appropriate for your Audio strategy, such as Personal Computer, Phone, Tablet, or Connected Device. Restrictive Device Type targeting may exclude eligible streaming audio inventory.<\/li>\n\n\n\n<li><strong>Sites and Apps:<\/strong> Audio inventory can be available through both websites and applications. Use Sites, Site Lists, App Names, App Bundles, or App Lists to target specific audio publishers and streaming services. Ensure these settings align with your selected Inventory Type.\n<ul class=\"wp-block-list\">\n<li><strong>Important:<\/strong> Site and App Allow Lists cannot be combined on the same Line. If you want to target both specific websites and applications, create separate Lines: one targeting your Site\/Site List Allow List and another targeting your App Name\/App Bundle\/App List Allow List.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Content Targeting:<\/strong> Audio inventory may include metadata such as Channel, Network, Publisher, Genre, Series, and Title. These fields are particularly useful for podcast and digital radio targeting. Review available Deal sample requests to confirm which fields and values are populated before applying restrictive targeting.\n<ul class=\"wp-block-list\">\n<li><strong>Multi Field Targeting:<\/strong> Allows matching across multiple supported Content fields rather than requiring the value to appear in one specific field. This can be helpful when publishers pass podcast or program information in different fields.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Frequency Capping:<\/strong> We recommend <strong>No Cap<\/strong> for maximum scale, as Audio publishers may not consistently provide usable device or user identifiers. \n<ul class=\"wp-block-list\">\n<li>Important: If frequency capping is needed, we recommend selecting <strong>IFA-IP<\/strong> under Cap By. This uses the IFA (Identifier for Advertising) when available and falls back to the IP address when an IFA is not provided, helping maintain frequency capping coverage across inventory with varying identifier availability.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Audience Targeting:<\/strong> ART Audiences can be used to target ZIP codes that over-index for your desired audience. Other supported audience types can also be applied, although match rates and availability vary by inventory source and may limit scale.<\/li>\n\n\n\n<li><strong>Bid Price:<\/strong> Use Deal floors as guidance when bidding on Audio PMPs. Audio Deal floors have historically ranged from approximately $7\u2013$20 CPM, depending on the publisher and inventory. For Open Exchange Audio, consider starting around $13 CPM and adjusting based on available inventory, bidding performance, and delivery.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Campaign and Line targeting are evaluated together. Conflicting targeting requirements or settings that do not align with Audio inventory can prevent delivery, even when the Campaign and Line are otherwise configured correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other targeting options, including geographic targeting, Browser, Operating Systems, and advanced settings, can be customized according to your Campaign goals. Highly restrictive targeting may reduce eligible Audio inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional information, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\">Targeting Methods<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Select Your Audio Inventory Setup<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Option A: Audio Campaigns Using Deals (Recommended)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend using Public or Negotiated Audio Deals to access specific streaming services, podcasts, digital radio stations, and publisher inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Targeting multiple compatible Deals can help increase available inventory and improve delivery scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Target Audio Deals<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Inventory<\/strong> to explore available Public or Negotiated Deals.<\/li>\n\n\n\n<li>Identify Deals with <strong>Media Type = Audio<\/strong>.<\/li>\n\n\n\n<li>Review the publisher, inventory availability, Deal floor, and supported Audio Creative requirements.<\/li>\n\n\n\n<li>Open your Campaign or Line in Edit Mode.<\/li>\n\n\n\n<li>Navigate to <strong>Edit Targeting > Inventory > Deals<\/strong> or <strong>Deal Lists<\/strong>.<\/li>\n\n\n\n<li>Select the applicable Audio Deals or Deal Lists.<\/li>\n\n\n\n<li>Leave Exchange targeting unselected to avoid excluding Exchanges associated with your selected Deals.<\/li>\n\n\n\n<li>Save your targeting settings.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> Audio Deals may contain different inventory types, including streaming music, podcasts, and digital radio. Review Deal information and available sample requests to confirm that the inventory aligns with your Campaign goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/deals\">Deals<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Option B: Audio Campaigns Using Open Exchange<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Audio Campaigns can also run directly through eligible Open Exchange inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Configure Open Exchange Audio Inventory<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Open your Campaign or Line in Edit Mode.<\/li>\n\n\n\n<li>Navigate to <strong>Edit Targeting > Inventory > Exchanges<\/strong>.<\/li>\n\n\n\n<li>Select the Exchanges through which you want to purchase Audio inventory:\n<ul class=\"wp-block-list\">\n<li>Magnite (DV+)<\/li>\n\n\n\n<li>Triton<\/li>\n\n\n\n<li>AdsWizz<\/li>\n\n\n\n<li>Microsoft<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Optionally, apply Site, Site List, App Name, App Bundle, or App List targeting to focus delivery on specific publishers or streaming services.\n<ul class=\"wp-block-list\">\n<li><strong>Important:<\/strong> Site and App Allow Lists cannot be combined on the same Line. If you want to target both specific websites and applications, create separate Lines: one targeting your Site\/Site List Allow List and another targeting your App Name\/App Bundle\/App List Allow List.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>If targeting specific content, review available metadata and configure the appropriate Content targeting fields.<\/li>\n\n\n\n<li>Save your targeting settings.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Open Exchange Audio inventory is not automatically restricted to specific podcast genres, shows, streaming services, or publishers. Additional inventory and Content targeting may be needed to reach the desired audio environments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Review Audio Inventory Compatibility<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before launching, confirm that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your Lines have approved Audio Creatives that meet the applicable publisher and Exchange specifications.<\/li>\n\n\n\n<li>Your targeted Deals or Exchanges support Audio inventory.<\/li>\n\n\n\n<li>Any targeted Deals or Deal Lists have <strong>Media Type = Audio<\/strong>.<\/li>\n\n\n\n<li>Inventory Type, Device Types, and Site\/App targeting align with your intended Audio environment.<\/li>\n\n\n\n<li>Any Content targeting values are supported by the available publisher metadata.<\/li>\n\n\n\n<li>Frequency Capping is set to <strong>No Cap<\/strong>, if prioritizing maximum scale.<\/li>\n\n\n\n<li>Any Audience targeting is appropriate for the selected inventory.<\/li>\n\n\n\n<li>Any required publisher or Exchange creative approvals have been completed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> A Line may save successfully even when its targeting configuration does not align with the intended Audio inventory. Always verify inventory and Creative compatibility before launching to avoid delivery issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your Campaign is active, monitor delivery and bidding performance under the <strong>Performance<\/strong> tab at both the Campaign and Line levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional Campaign setup and targeting guidance, refer to the relevant Pontiac Wiki articles or contact the Help Center.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15619,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15634","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15634"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15634\/revisions"}],"predecessor-version":[{"id":16350,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15634\/revisions\/16350"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15619"}],"next":[{"title":"CTV Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/ctv-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15629"}],"prev":[{"title":"Display Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/display-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15623"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15634"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}