{"id":15623,"date":"2026-09-24T20:57:12","date_gmt":"2026-09-24T20:57:12","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/display-setup-guide"},"modified":"2026-10-20T22:08:51","modified_gmt":"2026-10-20T22:08:51","slug":"display-setup","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/display-setup","title":{"rendered":"Display Setup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Display campaigns allow advertisers to serve Banner and HTML5 creatives across supported exchanges: Index Exchange, Microsoft, OpenX and Magnite (DV+). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac supports multiple methods for accessing Display inventory:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Curated Deals (Recommended):<\/strong> Automatically create curated Deals through Index Exchange or Microsoft based on your Line&#8217;s targeting settings. This can help increase available inventory and improve delivery scale.<\/li>\n\n\n\n<li><strong>Open Exchange:<\/strong> Access eligible Display inventory directly through supported exchanges without targeting a specific Deal.<\/li>\n\n\n\n<li><strong>Public PMP Deals:<\/strong> Target Pontiac&#8217;s pre-negotiated Display Deals available under Inventory > Public Deals. Ensure the Deal&#8217;s Media Type = Display and Creative Type = Banner.<\/li>\n\n\n\n<li><strong>Negotiated PMP Deals:<\/strong> Target Display Deals negotiated directly with publishers or supply partners and made available to your Seat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When setting up a Display Campaign, it&#8217;s important to ensure that your Creatives and targeting settings are compatible with Display inventory. All other Campaign and Line settings, including budgets, bidding, pacing, geographic targeting, and audiences, remain customizable based on your Campaign goals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Upload Display Creatives<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to your Advertiser, or create a new Advertiser if needed.<\/li>\n\n\n\n<li>Upload your Banner or HTML5 Creatives.<\/li>\n\n\n\n<li>Allow up to 24 hours for the Pontiac Creative Audit to complete.\n<ul class=\"wp-block-list\">\n<li><strong>Note:<\/strong> Some exchanges require additional creative approval beyond Pontiac&#8217;s Creative Audit. Index Exchange, Microsoft, and Magnite (DV+) may take up to an additional 48 hours to approve creatives.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">2. Create Your Campaign and Lines<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Under your Advertiser, create a Campaign and one or more Lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Display Inventory and Targeting Recommendations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When configuring your Campaign and Line targeting, ensure that the selected inventory is compatible with Banner and HTML5 Creatives.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inventory Type:<\/strong> Select Web, Combined, or In App. We recommend Web or Combined for the best scale, as In App Banner inventory can be more limited.<\/li>\n\n\n\n<li><strong>Exchanges:<\/strong> Target exchanges that support Display inventory: Index Exchange, Microsoft, OpenX, and Magnite (DV+).<\/li>\n\n\n\n<li><strong>Deals and Deal Lists:<\/strong> Ensure targeted Deals support Display\/Banner inventory. For Public Deals, confirm <strong>Media Type = Display<\/strong> and <strong>Creative Type = Banner<\/strong>. CTV-only, Audio-only, and Video-only Deals are not compatible with standard Banner\/HTML5 Creatives. Exchange targeting must also align with the selected Deals.<\/li>\n\n\n\n<li><strong>Sites and Apps:<\/strong> Site and Site List targeting applies to Web inventory, while App Name, App Bundle, and App List targeting applies to In App inventory. Ensure these settings align with the selected Inventory Type. For example, selecting Web inventory with an App List Allow List will prevent delivery.<\/li>\n\n\n\n<li><strong>Device Types:<\/strong> Select device categories compatible with Display inventory, such as Personal Computer, Phone, or Tablet. Restricting targeting exclusively to Connected TV or Set Top Box devices may prevent standard Banner delivery.<\/li>\n\n\n\n<li><strong>Content Targeting:<\/strong> Content fields such as Channel, Genre, Series, and Title are more commonly available in streaming and video inventory. Restrictive Content targeting or enabling Require Field can limit Display delivery when the corresponding metadata is unavailable in Banner bid requests.<\/li>\n\n\n\n<li><strong>Streaming &amp; Video Targeting:<\/strong> Avoid OLV targeting for standard Banner\/HTML5 Campaigns, as these settings are intended for video inventory. Livestream targeting can also significantly restrict eligible inventory and should only be used when the targeted Display supply supports it.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Campaign and Line targeting are evaluated together. Conflicting targeting requirements or settings that do not align with the associated creative format can prevent delivery, even when the Campaign and Line are otherwise configured correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other targeting options, including Audiences, geographic targeting, Browser, Operating Systems, and advanced settings, can be customized based on your Campaign goals. Highly restrictive targeting or requirements for fields not consistently available in Display bid requests may reduce eligible inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on targeting options, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\">Targeting Methods<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Select Your Display Inventory Setup<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Display Campaigns can run through Curated Deals, Open Exchange inventory, or existing Public and Negotiated PMP Deals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Option A: Index and Microsoft Curated Deals (Recommended)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac&#8217;s Curation feature automatically creates curated Deals through Index Exchange and Microsoft based on your Line&#8217;s targeting settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When enabled, Pontiac builds a curated Deal that reflects the Line&#8217;s targeting criteria and automatically associates the generated Deal with the Line. This can help increase available inventory and improve delivery scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How to Enable Curation<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open your Line in Edit Mode.<\/li>\n\n\n\n<li>Navigate to <strong>Edit Targeting > Curation<\/strong>.<\/li>\n\n\n\n<li>Ensure your Exchange targeting includes Index Exchange and\/or Microsoft.<\/li>\n\n\n\n<li>Enable the applicable option:\n<ul class=\"wp-block-list\">\n<li><strong>Use Index Curated Deal:<\/strong> Automatically generates a curated Deal through Index Exchange.<\/li>\n\n\n\n<li><strong>Use Microsoft Curated Deal:<\/strong> Automatically generates a curated Deal through Microsoft.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"369\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-140835-1024x369.png\" alt=\"\" class=\"wp-image-16318\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-140835-1024x369.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-140835-300x108.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-140835-766x276.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-140835-1536x554.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-10-20-140835.png 2047w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Curation Requirements<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To use the Curation feature, the following requirements must be met:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exchange targeting must include Index Exchange and\/or Microsoft, depending on the selected Curation option.<\/li>\n\n\n\n<li>All Creatives associated with the Line must be of the same media type (Display or Video).<\/li>\n\n\n\n<li>Geographic targeting must be more granular than Regions, or an eligible Audience must be attached that can be pushed to the curation platform.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> If these requirements are not met, the Line will fail to save and you will be redirected to the Line setup page to correct the configuration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optional: Target CTR (Index Exchange)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When using an Index Curated Deal, you can optionally enable <strong>Use Target CTR<\/strong> to filter inventory based on a desired Click-Through Rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available thresholds range from Higher than 0% to 1% or Higher. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: Higher CTR goals restrict eligible inventory and may limit delivery. Target CTR is not supported for CTV or Audio Campaigns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Option B: Open Exchange Display Inventory<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Display Campaigns can also run directly through supported Open Exchanges without enabling the Curation feature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To run on Open Exchange inventory, select the appropriate Exchange(s) in your Campaign or Line targeting and leave the Curation options disabled:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Index<\/li>\n\n\n\n<li>Microsoft<\/li>\n\n\n\n<li>OpenX<\/li>\n\n\n\n<li>Magnite (DV+)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Option C: Public and Negotiated Display PMP Deals<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Display Campaigns can also run through existing Public or Negotiated PMP Deals that support Banner\/HTML5 inventory.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Public Deals:<\/strong> Navigate to Inventory > Public Deals to explore Pontiac&#8217;s available Display Deals.<\/li>\n\n\n\n<li><strong>Negotiated Deals:<\/strong> Navigate to Inventory > Negotiated Deals to view Deals associated with your Seat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To target these Deals:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Open your Campaign or Line in Edit Mode.<\/li>\n\n\n\n<li>Navigate to <strong>Edit Targeting > Inventory > Deals<\/strong>.<\/li>\n\n\n\n<li>Select the applicable Public or Negotiated Display Deals.<\/li>\n\n\n\n<li>Confirm that the Deals support Banner\/HTML5 inventory and that Exchange targeting includes the Exchanges associated with those Deals.<\/li>\n\n\n\n<li>Save your targeting settings.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Not all Deals support Display inventory. Targeting CTV-only, Audio-only, or Video-only Deals with Banner\/HTML5 Creatives will prevent delivery. Confirm that the selected Deals support the intended creative format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/deals\">Deals<\/a> Documentation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Review Display Inventory Compatibility<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before launching, confirm that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your Lines have approved Banner or HTML5 Creatives associated.<\/li>\n\n\n\n<li>Your targeted Exchanges support Display inventory.<\/li>\n\n\n\n<li>Any targeted Deals or Deal Lists contain compatible Display\/Banner inventory.<\/li>\n\n\n\n<li>Inventory Type, Device Types, and Site\/App targeting align with your intended Display environment.<\/li>\n\n\n\n<li>No incompatible Streaming &amp; Video targeting is applied.<\/li>\n\n\n\n<li>If using Curated Deals, the Curation requirements are satisfied.<\/li>\n\n\n\n<li>Any required exchange-specific creative approvals have been completed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> A Line may save successfully even if its targeted inventory is incompatible with its associated Creatives. Always verify inventory compatibility to avoid delivery issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the Campaign is active, monitor delivery and bidding performance under the <strong>Performance<\/strong> tab at the Campaign and Line levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional Campaign setup and targeting guidance, refer to the relevant Pontiac Wiki articles or contact the Help Center.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15619,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15623","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15623"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15623\/revisions"}],"predecessor-version":[{"id":16322,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15623\/revisions\/16322"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15619"}],"next":[{"title":"Audio Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/audio-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15634"}],"prev":[{"title":"Overview","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/setup-guides\/overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15621"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15623"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}