{"id":15586,"date":"2026-09-24T19:09:20","date_gmt":"2026-09-24T19:09:20","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/troubleshooting\/bid-data"},"modified":"2026-10-20T15:52:02","modified_gmt":"2026-10-20T15:52:02","slug":"bid-data","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/troubleshooting\/bid-data","title":{"rendered":"Bid Data"},"content":{"rendered":"\n

Bid metrics are displayed on the Advertiser, Campaign, and Line<\/strong> details pages to provide insight into the bid funnel, near-real-time delivery, auction competitiveness, and potential issues that may be affecting delivery.<\/p>\n\n\n\n

Use Bid Data to understand where delivery may be restricted within the bidding process: Eligible Requests \u2192 Bids \u2192 Impressions \u2192 Confirmed Spend<\/strong><\/p>\n\n\n\n

Reviewing these metrics together can help determine whether a delivery issue is related to available inventory and Targeting, whether the platform is submitting bids on eligible requests, or whether submitted bids are successfully winning impressions.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bid Data Metrics<\/h4>\n\n\n\n
    \n
  • Time Frame:<\/strong> Select 15 minutes, 1 hour, 12 hours, or 1 day<\/strong>. Data is displayed in 5-minute intervals<\/strong>.<\/li>\n\n\n\n
  • Eligible Requests:<\/strong> Bid requests that meet the applicable Targeting criteria, including Deals, geo Targeting, inventory Targeting, Audiences, and other Targeting restrictions.\n
      \n
    • If there are no Eligible Requests, there may be no inventory matching the complete Targeting configuration or the Targeting may be too restrictive.<\/li>\n\n\n\n
    • Review Blockers<\/strong>, Inventory Availability<\/strong>, and Troubleshoot Checks<\/strong> for additional insight.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Bids:<\/strong> Bids placed on Eligible Requests.\n
        \n
      • If Eligible Requests are present but Bids are low or zero, additional serving requirements may be preventing bids from being placed.<\/li>\n\n\n\n
      • These can include budget or pacing restrictions, Frequency & Recency, Creative eligibility, publisher requirements, bid requirements, or other bidder-level conditions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Imps:<\/strong> Confirmed impressions served after a submitted bid wins the auction.\n
          \n
        • If Bids are being placed but few or no Impressions are serving, review bid competitiveness, Deal floors, auction competition, and publisher requirements.<\/li>\n\n\n\n
        • Creatives may also be subject to additional review outside of Pontiac. Pontiac audits and approves Creatives within the platform, but SSPs and publishers may have their own Creative approval processes that can temporarily or permanently affect winning bids.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Confirmed Spend:<\/strong> Confirmed spend generated by impressions served during the selected Time Frame.<\/li>\n\n\n\n
        • Avg Eligible Lines:<\/strong> The average number of Lines across the platform competing for inventory that is also eligible for the Line. Higher values indicate greater competition for the same eligible inventory.<\/li>\n\n\n\n
        • Competitive Position:<\/strong> Indicates how competitive the Line is relative to other eligible Lines on the platform. Values closer to 1<\/strong> indicate a stronger competitive position.<\/li>\n<\/ul>\n\n\n\n

          Users can hover over the charts<\/strong> to view the timestamp and metric value for a specific point in time.<\/p>\n\n\n\n

          How to Interpret Bid Data<\/h4>\n\n\n\n

          Use the relationship between Eligible Requests, Bids, and Impressions to determine where delivery may be restricted.<\/p>\n\n\n\n

            \n
          • No Eligible Requests:<\/strong> Review Targeting, Inventory Availability, Deal activity, Creative compatibility, Audiences, and Campaign\/Line Targeting intersections.<\/li>\n\n\n\n
          • Eligible Requests but No Bids:<\/strong> Review budgets, pacing, Frequency & Recency, Creative eligibility, publisher approval, Deal requirements, and bidding configuration.<\/li>\n\n\n\n
          • Bids but Few or No Impressions:<\/strong> Review bid competitiveness, Deal floors, auction competition, publisher requirements, and external Creative approval status where applicable.<\/li>\n\n\n\n
          • Impressions are serving but pacing is low:<\/strong> Review available inventory scale, budgets, Budget Multiplier, pacing configuration, Frequency & Recency, and bid competitiveness.<\/li>\n<\/ul>\n\n\n\n

            Tip: Bid Data should be read as a funnel. Eligible Requests but no Bids indicates a different type of delivery restriction than Bids but no Impressions. Identifying where the drop-off occurs can help narrow the next troubleshooting steps.<\/p>\n\n\n\n

            Bid\/Imp Ratios<\/h4>\n\n\n\n

            The Bid\/Imp Ratios<\/strong> section provides additional insight into how efficiently eligible inventory moves through the bidding and auction process. Bid\/Imp Ratios are available on the Campaign and Line<\/strong> Performance tabs.<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

            Available settings and metrics include:<\/p>\n\n\n\n

              \n
            • Time Frame:<\/strong> Select 6 hours, 12 hours, 24 hours, or 48 hours<\/strong>.<\/li>\n\n\n\n
            • Imps to Bids Ratio:<\/strong> The ratio of impressions delivered to bids placed. This shows how frequently submitted bids result in won impressions.\n
                \n
              • A higher ratio<\/strong> indicates that a larger share of bids are winning and converting into impressions.<\/li>\n\n\n\n
              • A lower ratio<\/strong> indicates that many bids are being submitted without winning. This may point to an uncompetitive bid price, auction competition, Deal conditions, or inventory conditions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • Bids to Eligible Bids Ratio:<\/strong> Shows how frequently the platform places a bid after a request passes Targeting eligibility.\n
                  \n
                • A higher ratio<\/strong> indicates that the platform is bidding on a larger share of Eligible Requests.<\/li>\n\n\n\n
                • A lower ratio<\/strong> indicates that requests are passing Targeting eligibility but are frequently being filtered before a bid is placed. This may point to budget or pacing constraints, Creative eligibility, Frequency & Recency, bid requirements, or other bidder-level restrictions.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                  Users can hover over the charts<\/strong> to view the timestamp and metric value for a specific point in time.<\/p>\n\n\n\n

                  If delivery is being limited by pacing or budget allocation, increasing the Budget Multiplier<\/strong> or enabling Catch-up ASAP<\/strong> may help increase bid volume.<\/p>\n\n\n\n

                    \n
                  • Budget Multiplier:<\/strong> Allows the Line to spend above its calculated daily budget by applying a multiplier to the daily budget target. Increasing the multiplier gives the Line more flexibility to spend when eligible inventory is available. A 1.3 Budget Multiplier is typically recommended<\/strong> as a starting point when additional pacing flexibility is needed.<\/li>\n\n\n\n
                  • Catch-up ASAP:<\/strong> Temporarily allows a Campaign or Line that is behind pace to spend more aggressively. While active, Catch-up ASAP overrides the configured Daily Budget and Daily Pacing Type until pacing returns to 100%<\/strong>, then the normal pacing configuration resumes.<\/li>\n<\/ul>\n\n\n\n

                    These settings should only be adjusted when pacing or budget allocation is the cause of limited bid volume. They will not resolve delivery restrictions caused by Targeting, Creative eligibility, Deal availability, Frequency & Recency, publisher approval, or other serving requirements.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10746,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15586","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15586"}],"version-history":[{"count":9,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15586\/revisions"}],"predecessor-version":[{"id":16152,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15586\/revisions\/16152"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10746"}],"next":[{"title":"Inventory Availability","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/troubleshooting\/inventory-availability","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15581"}],"prev":[{"title":"Need Help? Footer Button","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/troubleshooting\/need-help-footer-button","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16289"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15586"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}