{"id":15555,"date":"2026-09-24T15:25:15","date_gmt":"2026-09-24T15:25:15","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/audience-groups"},"modified":"2026-09-24T16:04:56","modified_gmt":"2026-09-24T16:04:56","slug":"audience-groups","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/audience-groups","title":{"rendered":"Audience Groups"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Audience Groups allow users to create, name, save, and reuse Audience targeting configurations across multiple Campaigns and Lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A saved Audience Group retains the selected Audience segments, grouping structure, and Any \/ All Boolean logic, allowing users to quickly reuse common Audience strategies without rebuilding the configuration each time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audience Groups can include Audiences from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom Audiences<\/li>\n\n\n\n<li>Third Party Audiences<\/li>\n\n\n\n<li>Geo Fencing<\/li>\n\n\n\n<li>Contextual Audiences<\/li>\n\n\n\n<li>ART Audiences<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Saved Audience Groups function as templates. When an Audience Group is applied to a Campaign or Line, the configuration is copied into that Campaign or Line and can be edited independently.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">View Audience Groups<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Navigate to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audiences &gt; Audiences &gt; Audience Groups<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Audience Groups section displays saved Audience Groups in a table containing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audience Group ID<\/li>\n\n\n\n<li>Name<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"182\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-083013-1024x182.png\" alt=\"\" class=\"wp-image-15558\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-083013-1024x182.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-083013-300x53.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-083013-763x136.png 763w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-083013.png 1420w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use the table controls to search and navigate through saved Audience Groups and create new audience groups using the New Audience Group button.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create an Audience Group<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to <strong>Audiences > Audiences > Audience Groups<\/strong>.<\/li>\n\n\n\n<li>Select<strong> New Audience Group<\/strong>.<\/li>\n\n\n\n<li>Enter the Audience Group <strong>Name<\/strong>.<\/li>\n\n\n\n<li>Use the <strong>Active<\/strong> checkbox to set the Audience Group as Active or Inactive.<\/li>\n\n\n\n<li>Search for and select the Audiences you want to include.<\/li>\n\n\n\n<li>Add additional Audience groups within the configuration as needed.<\/li>\n\n\n\n<li>Use the existing <strong>Any \/ All<\/strong> options to configure Boolean logic between and within groups.<\/li>\n\n\n\n<li>Remove or rearrange selected Audiences as needed.<\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084408-1024x426.png\" alt=\"\" class=\"wp-image-15559\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084408-1024x426.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084408-300x125.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084408-766x319.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084408-1536x640.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084408.png 1837w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When saved, Pontiac assigns the Audience Group a unique <strong>Audience Group ID<\/strong> and stores the selected Audiences, group structure, Boolean logic, Name, and status.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Audience Group is then available for reuse across Campaigns and Lines when associating segments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Edit an Audience Group<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To edit an existing Audience Group:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to <strong>Audiences > Audiences > Audience Groups<\/strong>.<\/li>\n\n\n\n<li>Select the Audience Group <strong>Name<\/strong>.<\/li>\n\n\n\n<li>Update the Name, status, selected Audiences, groups, or Boolean logic as needed.<\/li>\n\n\n\n<li>Select <strong>Update<\/strong> to save the changes, or <strong>Cancel<\/strong> to exit without saving.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084615-1024x352.png\" alt=\"\" class=\"wp-image-15563\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084615-1024x352.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084615-300x103.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084615-766x263.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084615-1536x527.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084615.png 1835w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Updates to a saved Audience Group apply only when the template is used for new associations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaigns and Lines that were previously populated from the Audience Group retain their existing Audience configuration and are not automatically updated.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Associate an Audience Group with a Campaign or Line<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Saved Audience Groups can be applied through the existing Audience targeting workflow.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the applicable Campaign or Line.<\/li>\n\n\n\n<li>Open the <strong>Audiences<\/strong> section.<\/li>\n\n\n\n<li>Select <strong>Associate Segments<\/strong>.<\/li>\n\n\n\n<li>Expand <strong>Audience Groups<\/strong> in the selection window.<\/li>\n\n\n\n<li>Search for the saved Audience Group by <strong>Audience Group ID<\/strong> or <strong>Name<\/strong>.<\/li>\n\n\n\n<li>Select the green <strong>+<\/strong> next to the Audience Group.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084513-1024x404.png\" alt=\"\" class=\"wp-image-15562\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084513-1024x404.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084513-300x118.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084513-768x303.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084513-1536x606.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084513.png 1835w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The saved Audience Group configuration will populate on the right side of the window as though the Audience targeting had been configured manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The populated configuration retains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selected Audience segments<\/li>\n\n\n\n<li>Audience groupings<\/li>\n\n\n\n<li>Any \/ All Boolean logic<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once added, the configuration can be edited for that Campaign or Line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changes made at the Campaign or Line level do not update the saved Audience Group template.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Boolean Logic Warning<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If the saved Audience Group uses different Boolean logic than the logic currently configured in the <strong>Associate Segments<\/strong> window, a warning will appear before the Audience Group is added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select <strong>Accept<\/strong> to add the Audience Group while retaining the current Boolean logic.<\/li>\n\n\n\n<li>Select <strong>Cancel<\/strong> to close the warning without adding the Audience Group.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">After the Audience Group is added, the resulting configuration remains fully editable for that Campaign or Line.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Save Campaign or Line Targeting as an Audience Group<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Users can also create a reusable Audience Group from an Audience configuration that has already been built on a Campaign or Line.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the applicable Campaign or Line.<\/li>\n\n\n\n<li>Open <strong>Audiences > Associate Segments<\/strong>.<\/li>\n\n\n\n<li>Configure the desired Audience targeting.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084835-1024x372.png\" alt=\"\" class=\"wp-image-15564\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084835-1024x372.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084835-300x109.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084835-766x278.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084835-1536x558.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084835.png 1837w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Select <strong>Save As Group<\/strong>.<\/li>\n\n\n\n<li>Enter an <strong>Audience Group Name<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"371\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084908-1024x371.png\" alt=\"\" class=\"wp-image-15565\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084908-1024x371.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084908-300x109.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084908-768x278.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084908-1536x556.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-084908.png 1839w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Select <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The current configuration is saved as a new Audience Group, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selected Audience segments<\/li>\n\n\n\n<li>Audience groupings<\/li>\n\n\n\n<li>Any \/ All Boolean logic<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The new Audience Group is assigned an Audience Group ID and becomes available under:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audiences > Audiences > Audience Groups<\/strong><\/li>\n\n\n\n<li>Campaign and Line level > Audiences > Associate Segments > Audience Groups<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-085000-1024x401.png\" alt=\"\" class=\"wp-image-15566\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-085000-1024x401.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-085000-300x117.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-085000-767x300.png 767w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-085000-1536x601.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-24-085000.png 1838w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It can then be reused on other Campaigns and Lines.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10205,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15555","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15555"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15555\/revisions"}],"predecessor-version":[{"id":15569,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15555\/revisions\/15569"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10205"}],"next":[{"title":"Boolean Logic","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/boolean-logic","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11372"}],"prev":[{"title":"Associate Segments","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/associate-segments","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15425"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15555"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}