{"id":15539,"date":"2026-09-22T18:55:45","date_gmt":"2026-09-22T18:55:45","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?post_type=docs&#038;p=15539"},"modified":"2026-09-22T19:02:02","modified_gmt":"2026-09-22T19:02:02","slug":"audience-groups","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2026\/audience-groups","title":{"rendered":"Audience Groups"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Release Date: September 23rd, 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saved Audience Groups allow users to create, name, save, and reuse Audience targeting configurations across multiple Campaigns and Lines. Each Audience Group retains its selected Audience segments, groupings, and Any \/ All Boolean logic, eliminating the need to rebuild the same configuration for each Campaign or Line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audience Groups can be created and managed from the Audiences tab or saved directly from an existing Campaign or Line configuration.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Creating and Managing Audience Groups<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">UI Location: Audiences &gt; Audiences &gt; Audience Groups<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A new Audience Groups expandable section is available on the Audiences tab. This section displays a table of saved Audience Groups, including their Audience Group ID and Name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can search for Audience Groups, filter by status, and adjust the table&#8217;s page size and pagination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a New Audience Group<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select Add New Audience Group to open the Audience Group configuration window.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a Name for the Audience Group.<\/li>\n\n\n\n<li>Use the Active checkbox to set the Audience Group&#8217;s status.<\/li>\n\n\n\n<li>Search for and select Audience segments from the available categories:\n<ul class=\"wp-block-list\">\n<li>Custom Audiences<\/li>\n\n\n\n<li>Third Party Audiences, including Geo Fence Audiences<\/li>\n\n\n\n<li>Contextual Audiences<\/li>\n\n\n\n<li>ART Audiences<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Add the selected segments to the targeting configuration on the right side of the window.<\/li>\n\n\n\n<li>Create additional groups as needed and configure the Any \/ All Boolean logic between and within groups.<\/li>\n\n\n\n<li>Review the configuration and select Save.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Once saved, the Audience Group is assigned a unique ID and added to the Audience Groups table. The saved configuration includes its Name, Active\/Inactive status, selected Audience segments, groupings, and Boolean logic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Editing an Existing Audience Group<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select an Audience Group&#8217;s name from the table to open its saved configuration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can modify the Audience segments, groupings, Boolean logic, Name, or status, then select Update to save their changes or Cancel to discard them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When updating an Audience Group, a confirmation message explains that changes will apply only to future associations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Important: Updating a saved Audience Group does not modify existing Campaigns or Lines that previously used the group. Those configurations remain unchanged.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Applying Saved Audience Groups to Campaigns and Lines<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">UI Location: Campaign or Line &gt; Audiences &gt; Associate Segments<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A new Audience Groups expandable section is available in the Associate Segments window.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The section displays saved Audience Groups with their Audience Group ID and Name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Associating an Audience Group<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the Associate Segments window for the applicable Campaign or Line.<\/li>\n\n\n\n<li>Expand the Audience Groups section.<\/li>\n\n\n\n<li>Locate the desired Audience Group.<\/li>\n\n\n\n<li>Select the green + button next to the Audience Group.<\/li>\n\n\n\n<li>Review the populated targeting configuration and save your changes.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The saved Audience Group&#8217;s segments, internal groupings, and Boolean logic populate the targeting configuration on the right side of the window, as though they had been configured manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once populated, users can add or remove segments, adjust groupings, and modify the Boolean logic before saving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changes made at the Campaign or Line level affect only that Campaign or Line and do not modify the original saved Audience Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boolean Logic Warning<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the Boolean operator currently configured in the Associate Segments window differs from the selected Audience Group&#8217;s saved Boolean logic, a warning appears before the Audience Group is added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can select:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accept: Adds the Audience Group while retaining the current Boolean operator in the Associate Segments window.<\/li>\n\n\n\n<li>Cancel: Closes the warning without adding the Audience Group.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This confirmation helps prevent unintended changes to existing targeting logic when combining saved Audience Groups with an existing configuration.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Saving Campaign or Line Audiences as an Audience Group<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">UI Location: Campaign or Line &gt; Audiences &gt; Associate Segments<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A new Save As Group button is available in the Associate Segments window, allowing users to save an existing Audience targeting configuration as a reusable template.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saving an Audience Group<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the Associate Segments window for the applicable Campaign or Line.<\/li>\n\n\n\n<li>Configure the desired Audience segments, groupings, and Any \/ All Boolean logic.<\/li>\n\n\n\n<li>Select Save As Group.<\/li>\n\n\n\n<li>Enter a name in the required Audience Group Name field.<\/li>\n\n\n\n<li>Select Save.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The current Audience configuration is saved as a new Audience Group, including all selected segments, groupings, and Boolean logic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new Audience Group is assigned a unique ID and becomes immediately available under Audiences &gt; Audiences &gt; Audience Groups, as well as within the Associate Segments window for other Campaigns and Lines.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Audience Group Templates and Campaign\/Line Independence<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Saved Audience Groups function as reusable templates rather than shared configurations that update automatically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When an Audience Group is applied to a Campaign or Line, its configuration is copied into that Campaign or Line.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Changes to the Campaign or Line configuration do not update the saved Audience Group.<\/li>\n\n\n\n<li>Changes to a saved Audience Group apply only to future associations and do not update Campaigns or Lines that previously used it.<\/li>\n\n\n\n<li>Each Campaign or Line can independently modify its Audience segments, groupings, and Boolean logic after an Audience Group has been applied.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Audiences expandable section on the Campaign and Line details screens displays the resulting Audience segments, groupings, and Boolean logic using the same format as manually configured Audience targeting.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":15379,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15539","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15539"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15539\/revisions"}],"predecessor-version":[{"id":15542,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15539\/revisions\/15542"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15379"}],"next":[{"title":"Frequency Cap Alignment Troubleshoot Check","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2026\/frequency-cap-alignment-troubleshoot-check","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15547"}],"prev":[{"title":"Creatives Table Flights Column Tooltip","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2026\/creatives-table-flights-column-tooltip","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15381"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15539"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}