{"id":1553,"date":"2021-01-11T16:26:18","date_gmt":"2021-01-11T16:26:18","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1553"},"modified":"2025-03-27T15:22:17","modified_gmt":"2025-03-27T15:22:17","slug":"zip-codes","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/targeting-menu\/zip-codes","title":{"rendered":"Zip Codes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You can target specific zip codes in the United States or other countries through their regional postal code system. <\/span><span style=\"font-weight: 400;\">By targeting a set of zip codes, a client&#8217;s ads will only serve in the most relevant areas. You can use as few zip codes as needed, but keep in mind that a small set of zip codes will limit delivery. <\/span><span style=\"font-weight: 400;\">These zip codes can be created in either the \u2018Audiences\u2019 tab through the custom zip code audience or in the Line Item targeting menu.<\/span><\/p>\n<p>To create a list of zip codes in the Line Item targeting menu, follow the below steps:<\/p>\n<ul>\n<li>Select the Country: From the dropdown menu, choose the country you want to target.<\/li>\n<li>Enter Zip Codes: Paste the zip codes you wish to target into the textbox, separated by commas.<\/li>\n<li>Add a Country: To add a country to the dropdown menu, contact your Account Manager via email.<\/li>\n<\/ul>\n<p>Tip for Better Scale:<\/p>\n<ul>\n<li>Expand Zip Targets: If your zip code targeting isn&#8217;t scaling effectively, use the \u2018Expand Zip Targets\u2019 feature. In the Targeting menu, open the zip code tab, enter a radius in meters, and select \u2018Get Zips\u2019. <span style=\"font-weight: 400;\">This will find zip codes within this radius from the center point of the zip code\/s entered. A window will open showing you the list of zip codes found within this radius. Select &#8216;Add Zips&#8217; to add the new zip codes to the targeting on the Line Item.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9552 size-full\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-24-131234.png\" alt=\"\" width=\"3712\" height=\"1208\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-24-131234.png 3712w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-24-131234-300x98.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-24-131234-1024x333.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-24-131234-768x250.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-24-131234-1536x500.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Screenshot-2025-03-24-131234-2048x666.png 2048w\" sizes=\"auto, (max-width: 3712px) 100vw, 3712px\" \/><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1533,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1553","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1553"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1553\/revisions"}],"predecessor-version":[{"id":9711,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1553\/revisions\/9711"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1533"}],"next":[{"title":"Inventory","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/targeting-menu\/inventory-supply-type-operating-system","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1555"}],"prev":[{"title":"Site Lists & App Lists","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/targeting-menu\/site-app-lists","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1551"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1553"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}