{"id":1551,"date":"2021-01-11T16:25:42","date_gmt":"2021-01-11T16:25:42","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1551"},"modified":"2025-03-24T19:15:37","modified_gmt":"2025-03-24T19:15:37","slug":"site-app-lists","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/targeting-menu\/site-app-lists","title":{"rendered":"Site Lists &#038; App Lists"},"content":{"rendered":"\n<p>If no site list is attached to your campaign, domain targeting will be open by default.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create Custom Lists:\n<ul class=\"wp-block-list\">\n<li>Navigate to the \u2018Inventory\u2019 tab.<\/li>\n\n\n\n<li>Select \u2018New Site List\u2019 or \u2018New App List\u2019.<\/li>\n\n\n\n<li>Once a list is saved, it will automatically appear under the \u2018Site Lists\u2019 or \u2018App Lists\u2019 section in the \u2018Targeting\u2019 menu of the Line Item.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Premade Lists:\n<ul class=\"wp-block-list\">\n<li>Pontiac also provides premade site lists and app lists for various categories that you can choose from.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Allow List vs. Block List:\n<ul class=\"wp-block-list\">\n<li>Allow List (Target): Use this to target specific sites or apps.<\/li>\n\n\n\n<li>Block List (Avoid): Use this to avoid specific sites or apps.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>How to Associate Site or App Lists:\n<ul class=\"wp-block-list\">\n<li>Go to &#8216;Edit Targeting&#8217; within your Line Item.<\/li>\n\n\n\n<li>In the &#8216;Sites Lists&#8217; or &#8216;App Lists&#8217; tab, select the &#8216;Allow List&#8217; or &#8216;Block List&#8217; bubble, depending on your targeting needs.<\/li>\n\n\n\n<li>Click the green plus sign next to the list you want to target or avoid,<\/li>\n\n\n\n<li>The associated lists will appear on the right side of the screen.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>The following are definitions of the default Pontiac Site Lists:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arts and Performance<\/strong> &#8211; \u00a0Sites of various branches of creative activity, such as painting, music, literature, and dance.<\/li>\n\n\n\n<li><strong>Auto<\/strong> &#8211; Sites in the automotive industry or sites for people interested in auto.<\/li>\n\n\n\n<li><strong>Beauty and Fitness<\/strong> &#8211; Sites for inner and outer beauty and health.<\/li>\n\n\n\n<li><strong>Books and Literature <\/strong>\u2013 Sites for book\/literature lovers.<\/li>\n\n\n\n<li><strong>Business and Industry<\/strong> &#8211; Sites for business minded people.<\/li>\n\n\n\n<li><strong>Finance<\/strong> \u2013 Sites for financial information, trends, and advice.<\/li>\n\n\n\n<li><strong>Food and Drink<\/strong> \u2013 Sites for foodies, recipes, and restaurants.<\/li>\n\n\n\n<li><strong>Gaming<\/strong> \u2013 Sites to play entertaining games on.<\/li>\n\n\n\n<li><strong>Health<\/strong> \u2013 Sites for fitness, general health, and health trends.<\/li>\n\n\n\n<li><strong>Hobbies and Interests<\/strong> \u2013 Sites for people who interested in popular extracurricular activities.<\/li>\n\n\n\n<li><strong>Home and Garden<\/strong> &#8211; Sites for home d\u00e9cor, home maintenance, and sites for outdoor gardening.<\/li>\n\n\n\n<li><strong>Internet and Telecom<\/strong> \u2013 Includes mostly tech sites and sites for people interested in tech, internet, and telcom.<\/li>\n\n\n\n<li><strong>Job and Education<\/strong> &#8211; Sites for people who are looking for new jobs or want to further their education.<\/li>\n\n\n\n<li><strong>Law and Government<\/strong> &#8211; Sites for legal advice or for government information.<\/li>\n\n\n\n<li><strong>News<\/strong> &#8211; Includes major national news sites.<\/li>\n\n\n\n<li><strong>Online Communities<\/strong> \u2013 Sites for communities whose members interact with each other primarily via the Internet. Members of the community usually share common interests.<\/li>\n\n\n\n<li><strong>People and Society<\/strong> \u2013 Includes world culture and pop culture sites. <\/li>\n\n\n\n<li><strong>Performance <\/strong> &#8211; High performing sites: Premium inventory and High CTRs.<\/li>\n\n\n\n<li><strong>Pets and Animals<\/strong> \u2013 Sites for pet lovers, pet information, animal lovers, and animal information.<\/li>\n\n\n\n<li><strong>Real Estate <\/strong>&#8211; Sites for rentals, house listings, and people interested in real estate\/market.<\/li>\n\n\n\n<li><strong>Reference<\/strong> \u2013 Sites for people who are looking for further information. Some sample sites from this list are dictonary.com, usingenglish.com, and howstuffworks.com.<\/li>\n\n\n\n<li><strong>Science<\/strong> &#8211; Sites for scientists or people interested in science or doing scientific research\/experiments.<\/li>\n\n\n\n<li><strong>Shopping<\/strong> &#8211; Sites for clothing stores, fashion, and fashion trends.<\/li>\n\n\n\n<li><strong>Sports<\/strong> &#8211; Sites on information on national sport games and sport news.<\/li>\n\n\n\n<li><strong>Travel<\/strong> &#8211; Sites for vacations and travel tips.<\/li>\n\n\n\n<li><strong>World Localities<\/strong> &#8211; Sites for local and world news.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The following are the definitions of the default Pontiac App Lists:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Auto<\/strong> &#8211; Apps for car shopping &amp; reviews.<\/li>\n\n\n\n<li><strong>Business &amp; Finance<\/strong> &#8211; Apps for business news, finance news, stocks, trading, budgeting tools, currency converters, and crypto.<\/li>\n\n\n\n<li><strong>Entertainment<\/strong> &#8211; Apps for literature, cinema review, pop culture, and celebrity news &amp; trends.<\/li>\n\n\n\n<li><strong>Fitness &amp; Health<\/strong> &#8211; Apps for workout plans, fitness guides, meal planning, calorie counters, and step trackers.<\/li>\n\n\n\n<li><strong>Food<\/strong> &#8211; Apps for food delivery, recipes, cookbooks, and nutrition.<\/li>\n\n\n\n<li><strong>Games<\/strong> &#8211; Apps for trivia, word search, puzzles, poker &amp; card games, chess, and sudoku.<\/li>\n\n\n\n<li><strong>Lifestyle<\/strong> &amp; Shopping &#8211; Apps for style, fashion, shopping, and home &amp; garden.<\/li>\n\n\n\n<li><strong>Music<\/strong> &#8211; Apps for radio, music downloaders, and instruments.<\/li>\n\n\n\n<li><strong>News<\/strong> &#8211; Apps for national &amp; local news.<\/li>\n\n\n\n<li><strong>OTT\/CTV<\/strong> &#8211; Apps for premium streaming TV for OTT and CTV.<\/li>\n\n\n\n<li><strong>Premium<\/strong> &#8211; Apps for tier 1 publishers.<\/li>\n\n\n\n<li><strong>Sports<\/strong> &#8211; Apps for sports news and scores &amp; streaming.<\/li>\n\n\n\n<li><strong>Tools &amp; Reference<\/strong> &#8211; Apps for weather, calculators, dictionaries, translators, and maps.<\/li>\n\n\n\n<li><strong>Travel <\/strong>&#8211; Apps for hotels, flights, and travel guides.<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1533,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1551","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1551"}],"version-history":[{"count":7,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1551\/revisions"}],"predecessor-version":[{"id":9550,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1551\/revisions\/9550"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1533"}],"next":[{"title":"Zip Codes","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/targeting-menu\/zip-codes","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1553"}],"prev":[{"title":"Day Parting","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/targeting-menu\/day-parting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1549"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1551"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}