{"id":15357,"date":"2026-09-04T23:14:17","date_gmt":"2026-09-04T23:14:17","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/campaign-and-line-targeting"},"modified":"2026-09-04T23:23:53","modified_gmt":"2026-09-04T23:23:53","slug":"campaign-and-line-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/campaign-and-line-targeting","title":{"rendered":"Campaign and Line Targeting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Targeting<\/strong> section is available at both the Campaign and Line levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign-level Targeting should be used when a setting should apply to every Line within the Campaign. Line-level Targeting can be used for more specific inventory, geographic, device, content, or video strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Targeting menu is organized into the following sections:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign Targeting is organized into the following sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inventory<\/strong>\n<ul class=\"wp-block-list\">\n<li>Deals<\/li>\n\n\n\n<li>Deal Lists<\/li>\n\n\n\n<li>Exchanges<\/li>\n\n\n\n<li>Sites<\/li>\n\n\n\n<li>Site Lists<\/li>\n\n\n\n<li>App Bundle<\/li>\n\n\n\n<li>App Name<\/li>\n\n\n\n<li>App Lists<\/li>\n\n\n\n<li><strong>Curation<\/strong> is available under <strong>Inventory<\/strong> at the <strong>Line level only<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Location &amp; Device<\/strong>\n<ul class=\"wp-block-list\">\n<li>Geo<\/li>\n\n\n\n<li>Zip Codes<\/li>\n\n\n\n<li>Device Types<\/li>\n\n\n\n<li>Browser<\/li>\n\n\n\n<li>Operating Systems<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Content<\/strong>\n<ul class=\"wp-block-list\">\n<li>Channel<\/li>\n\n\n\n<li>Content ID<\/li>\n\n\n\n<li>Genre<\/li>\n\n\n\n<li>Network<\/li>\n\n\n\n<li>Publisher<\/li>\n\n\n\n<li>Series<\/li>\n\n\n\n<li>Title<\/li>\n\n\n\n<li>Multi Field<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Streaming &amp; Video<\/strong>\n<ul class=\"wp-block-list\">\n<li>Livestream<\/li>\n\n\n\n<li>OLV<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Advanced<\/strong>\n<ul class=\"wp-block-list\">\n<li>Custom Model<\/li>\n\n\n\n<li>Privacy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":11389,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15357","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15357"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15357\/revisions"}],"predecessor-version":[{"id":15378,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15357\/revisions\/15378"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11389"}],"next":[{"title":"Inventory","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/inventory","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11390"}],"prev":[{"title":"Overview","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15290"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15357"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}