Pontiac provides multiple targeting methods that allow users to control which Impressions are eligible to serve for a Campaign or Line. Targeting can be used to reach specific inventory sources, locations, devices, content, and Audiences.<\/p>\n\n\n\n
Targeting options are organized into the following sections within the Targeting window:<\/p>\n\n\n\nSection<\/th> Available targeting<\/th><\/tr> Inventory<\/td> Deals, Deal Lists, Exchanges, Sites, Site Lists, App Bundle, App Name, App Lists, Curation*<\/td><\/tr> Location & Device<\/td> Geo, Zip Codes, Device Types, Browser, Operating Systems<\/td><\/tr> Content<\/td> Channel, Content ID, Genre, Network, Publisher, Series, Title, Multi Field<\/td><\/tr> Streaming & Video<\/td> Livestream, OLV<\/td><\/tr> Advanced<\/td> Custom Model, Privacy<\/td><\/tr> Note*<\/td> Curation is available under Inventory at the Line level only.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n