{"id":15266,"date":"2026-09-04T21:37:02","date_gmt":"2026-09-04T21:37:02","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/sub-seat-reporting"},"modified":"2026-09-04T21:45:37","modified_gmt":"2026-09-04T21:45:37","slug":"sub-seat-reporting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/sub-seat-reporting","title":{"rendered":"Sub Seat Reporting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Sub Seat Reporting<\/strong> allows users on a Master Seat to review performance across associated Sub Seats. This provides a centralized view of Sub Seat activity without requiring users to switch into each individual Sub Seat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To access Sub Seat Reporting, navigate to: Master Seat > Sub Seats > Reporting<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Sub Seats<\/strong> section includes separate <strong>Seats, Reporting, and Pacing<\/strong> tabs. The <strong>Reporting<\/strong> tab provides both <strong>Standard Reporting<\/strong> and <strong>Custom Reporting<\/strong> for Sub Seat activity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-144457-1024x624.png\" alt=\"\" class=\"wp-image-15270\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-144457-1024x624.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-144457-300x183.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-144457-767x468.png 767w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-144457-1536x937.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-144457.png 1684w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Standard Reporting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Standard Reporting<\/strong> section provides a summary and downloadable table of performance across selected Sub Seats and Advertisers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the following filters to define the reporting view:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seats:<\/strong> Select the Sub Seats to include in the report. <\/li>\n\n\n\n<li><strong>Advertiser:<\/strong> Select the applicable Advertiser. <\/li>\n\n\n\n<li><strong>Reporting Interval:<\/strong> Select the date range for the reported activity.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Performance Summary<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The performance tiles display:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions:<\/strong> The total number of Impressions served for the selected filters and Reporting Interval. <\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> The total cost associated with the selected Sub-Seat activity. <\/li>\n\n\n\n<li><strong>Total Cost CPM:<\/strong> The Total Cost per thousand Impressions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Reporting Table<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The table provides detailed Sub Seat performance and can be downloaded for additional analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available columns include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertiser:<\/strong> The name of the Advertiser associated with the reported activity.<\/li>\n\n\n\n<li><strong>Seat ID:<\/strong> The unique Pontiac ID assigned to the Sub-Seat.<\/li>\n\n\n\n<li><strong>Date:<\/strong> The date associated with the reported activity.<\/li>\n\n\n\n<li><strong>Imps:<\/strong> The total number of Impressions served.<\/li>\n\n\n\n<li><strong>Media Cost:<\/strong> The cost of purchased media before applicable DSP fees.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> The total cost of the purchased media including applicable DSP fees.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> The total amount billed to the Advertiser, calculated as Total Cost plus the Advertiser Margin.<\/li>\n\n\n\n<li><strong>IP Conversions:<\/strong> The number of attributed IP Conversion events associated with the reported activity.<\/li>\n\n\n\n<li><strong>Transparency Score:<\/strong> The inventory transparency score associated with the reported activity.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Select the <strong>Download<\/strong> option to export the table for further analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Reporting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Custom Reporting<\/strong> section allows Master Seat users to create configurable reports for Sub-Seat activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select <strong>New Custom Report<\/strong> to create a report using the same Custom Reporting options available elsewhere in Pontiac, including applicable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertisers<\/li>\n\n\n\n<li>Reporting Interval<\/li>\n\n\n\n<li>Time Zone<\/li>\n\n\n\n<li>Dimensions<\/li>\n\n\n\n<li>Metrics<\/li>\n\n\n\n<li>Scheduled Report settings<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">See <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\">Custom Reporting<\/a> for complete setup instructions, report types, available Dimensions and Metrics, and Scheduled Reporting configuration.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10230,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-15266","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15266"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15266\/revisions"}],"predecessor-version":[{"id":15271,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15266\/revisions\/15271"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10230"}],"next":[{"title":"Conversion Tracking","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/conversion-tracking","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11226"}],"prev":[{"title":"Custom Reporting","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10232"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15266"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=15266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}