{"id":14990,"date":"2026-09-03T20:46:46","date_gmt":"2026-09-03T20:46:46","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/overview"},"modified":"2026-09-04T22:40:20","modified_gmt":"2026-09-04T22:40:20","slug":"inventory-lists-overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/inventory-lists-overview","title":{"rendered":"Inventory Lists Overview"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Inventory Lists<\/strong> allow users to group commonly used <strong>Site Domains, App Bundles, or Deals<\/strong> into reusable lists that can be applied across multiple Advertiser Campaigns and Lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inventory Lists include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Site Lists:<\/strong> Groups of website domains used for Web inventory targeting.<\/li>\n\n\n\n<li><strong>App Lists:<\/strong> Groups of App Bundles used for In App inventory targeting.<\/li>\n\n\n\n<li><strong>Deal Lists:<\/strong> Groups of Deals that can be reused across Campaigns and Lines.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Site and App List Targeting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Site and App Lists should be used based on the selected <strong>Inventory Type<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web:<\/strong> Use <strong>Site Lists<\/strong> to allow or block website domains.<\/li>\n\n\n\n<li><strong>In App:<\/strong> Use <strong>App Lists<\/strong> to allow or block App Bundles.<\/li>\n\n\n\n<li><strong>Combined:<\/strong> Eligible for both Web and In App inventory, so Site and App targeting should be configured carefully based on the intended strategy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do not apply both a <strong>Site Allow List<\/strong> and an <strong>App Allow List<\/strong> to the same Campaign or Line. When both Allow Lists are applied, a bid request must satisfy both targeting criteria to be eligible. Since Web requests typically pass a Site Domain and In App requests typically pass an App Bundle, requiring both will generally prevent delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the intended strategy is to allow specific Sites for Web inventory and specific Apps for In App inventory, separate the strategy into different Lines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web Line:<\/strong> Select <strong>Web<\/strong> as the Inventory Type and apply the Site Allow List.<\/li>\n\n\n\n<li><strong>In App Line:<\/strong> Select <strong>In App<\/strong> as the Inventory Type and apply the App Allow List.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If needed, clone the existing Line and separate the Site and App targeting between the two Lines. This allows each inventory type to be evaluated against the appropriate Allow List.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Block Lists<\/strong> can still be used where appropriate to exclude unwanted Sites or Apps.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10163,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-14990","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14990"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14990\/revisions"}],"predecessor-version":[{"id":15020,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14990\/revisions\/15020"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10163"}],"next":[{"title":"Site Lists","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-lists\/site-lists","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10170"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14990"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=14990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}