{"id":14843,"date":"2026-09-02T17:22:54","date_gmt":"2026-09-02T17:22:54","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/advertisers\/advertisers-overview"},"modified":"2026-09-02T17:23:04","modified_gmt":"2026-09-02T17:23:04","slug":"advertisers-overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/advertisers\/advertisers-overview","title":{"rendered":"Advertisers Overview"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An Advertiser represents an individual brand, product, or client within Pontiac. It serves as the primary organizational level for the campaigns and advertising assets associated with that brand or client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within an Advertiser, users can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create and manage Campaigns and Lines<\/li>\n\n\n\n<li>Upload and manage Creatives<\/li>\n\n\n\n<li>Create and manage Pixels<\/li>\n\n\n\n<li>Review Advertiser-level delivery and performance<\/li>\n\n\n\n<li>Access detailed Campaign, Line, Creative, Pixel, and reporting information<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the Pontiac hierarchy, the Advertiser sits between the Seat and Campaign levels:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Seat\n\u2514\u2500\u2500 Advertiser\n    \u251c\u2500\u2500 Creatives\n    \u251c\u2500\u2500 Pixels\n    \u2514\u2500\u2500 Campaigns\n        \u2514\u2500\u2500 Lines<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">After creating an Advertiser, select its name to open the <strong>Advertiser Setup<\/strong> and <strong>Advertiser Performance<\/strong> tabs, where you can manage setup and review performance from one centralized location.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9845,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-14843","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14843"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14843\/revisions"}],"predecessor-version":[{"id":14845,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14843\/revisions\/14845"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9845"}],"next":[{"title":"Create an Advertiser","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/advertisers\/create-an-advertiser","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9848"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14843"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=14843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}