{"id":14681,"date":"2026-09-01T16:11:30","date_gmt":"2026-09-01T16:11:30","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=api\/pontiac-bidder-api-campaign-tutorial\/creating-a-new-advertiser"},"modified":"2026-09-01T18:59:31","modified_gmt":"2026-09-01T18:59:31","slug":"creating-a-new-advertiser","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=api\/pontiac-bidder-api-campaign-tutorial\/creating-a-new-advertiser","title":{"rendered":"Creating a New Advertiser"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Advertisers are the top level of the campaign hierarchy. Each advertiser represents a brand or company and can contain multiple campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create an Advertiser under the current seat using: POST \/rtb\/advertisers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Required fields:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">name: Advertiser\/brand display name (must be unique within seat)<br>status: &#8216;active&#8217; (1) or &#8216;inactive&#8217; (0)<br>margin: Margin percentage (0.0 to 0.8, representing 0-80%)<br>politicalContentEnabled: Whether to allow political ads (true\/false)<br>url: Brand website URL (must start with https:\/\/)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Request<\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code>curl -X POST \"https:\/\/api.pontiac.media\/rtb\/advertisers\" \\\n  -H \"auth: YOUR_AUTH_TOKEN\" \\\n  -H \"Content-Type: application\/json\" \\\n  -d '{\n    \"name\": \"API Example\",\n    \"status\": 1,\n    \"margin\": 0,\n    \"politicalContentEnabled\": 0,\n    \"url\": \"https:\/\/pontiac.media\/\" \n}'<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Response<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The response returns the newly created Advertiser, including its Bidder Advertiser ID.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>{\n  \"timestamp\": \"2026-09-01 16:18:19\",\n  \"response\": {\n    \"id\": 5943,\n    \"name\": \"API Example\",\n    \"seatId\": 1000,\n    \"status\": 1,\n    \"margin\": 0,\n    \"politicalContentEnabled\": 0,\n    \"url\": \"https:\/\/pontiac.media\/\"\n  },\n  \"accountStatus\": 1,\n  \"seatId\": 1000\n}<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Save the Advertiser ID. It will be required when creating the Creative, Pixel, and Campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertiser ID: 5943<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pontiac Bidder UI Validation<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"844\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-092327-1024x844.png\" alt=\"\" class=\"wp-image-14687\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-092327-1024x844.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-092327-300x247.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-092327-768x633.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-092327.png 1495w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":14675,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-14681","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14681"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14681\/revisions"}],"predecessor-version":[{"id":14688,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14681\/revisions\/14688"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14675"}],"next":[{"title":"Uploading a Creative","link":"https:\/\/wiki.pontiac.media\/?docs=api\/pontiac-bidder-api-campaign-tutorial\/uploading-a-creative","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14689"}],"prev":[{"title":"Authentication","link":"https:\/\/wiki.pontiac.media\/?docs=api\/pontiac-bidder-api-campaign-tutorial\/authentication","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14678"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14681"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=14681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}