{"id":1450,"date":"2021-01-08T15:51:20","date_gmt":"2021-01-08T15:51:20","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1450"},"modified":"2025-03-24T17:45:10","modified_gmt":"2025-03-24T17:45:10","slug":"cpa-weighting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/cpa-weighting","title":{"rendered":"CPA Weighting"},"content":{"rendered":"<p>When CPA is selected as the KPI, a sliding bar labeled \u2018CPA Weighting\u2019 will appear next to the optimization schedule. This allows you to adjust the optimization focus between post-click or post-view conversions.<\/p>\n<p>If your conversion pixel uses a hybrid trigger (both click and view), it is recommended to set the weighting to 50\/50 to balance the optimization between both types of conversions. This ensures that the algorithm optimizes for both post-click and post-view actions effectively.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1423,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1450","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1450"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1450\/revisions"}],"predecessor-version":[{"id":9539,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1450\/revisions\/9539"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1423"}],"next":[{"title":"Enable Foot Traffic Reporting","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/enable-foot-traffic-reporting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/2814"}],"prev":[{"title":"Optimization Schedule","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/optimization-schedule","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1446"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1450"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}