{"id":1436,"date":"2021-01-08T15:40:55","date_gmt":"2021-01-08T15:40:55","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1436"},"modified":"2025-03-24T17:20:49","modified_gmt":"2025-03-24T17:20:49","slug":"frequency-parameters","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/frequency-parameters","title":{"rendered":"Frequency Parameters"},"content":{"rendered":"<ul>\n<li><b>Daily Frequency Cap:<\/b><span style=\"font-weight: 400;\"> The daily frequency cap controls the maximum number of times an individual can be served an ad in a single day.\u00a0<\/span><\/li>\n<li><b>Lifetime Frequency Cap:<\/b><span style=\"font-weight: 400;\"> The lifetime frequency cap controls the maximum number of times an individual can be served an ad in the lifetime of the campaign.\u00a0<\/span><\/li>\n<li><b>Dynamic Frequency: <\/b><span style=\"font-weight: 400;\">The dynamic frequency function allows the platform to adjust frequency caps based on the campaign\u2019s pacing. If a campaign is pacing behind, this will increase the number of times a user can be served an ad. If the campaign is pacing ahead, this will decrease the number of times a user can be served an ad.<\/span><\/li>\n<li><b><\/b><b>2 min Frequency: <\/b><span style=\"font-weight: 400;\">This will only allow ads to serve once every 2 minutes to an individual user to avoid publishing your ad to a user multiple times on the same site.<\/span><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1423,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1436","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1436"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1436\/revisions"}],"predecessor-version":[{"id":9533,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1436\/revisions\/9533"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1423"}],"next":[{"title":"Daily Pacing","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/pacing","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1438"}],"prev":[{"title":"Budget Parameters","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/budget-parameters","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1433"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1436"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}