{"id":1433,"date":"2021-01-08T15:39:31","date_gmt":"2021-01-08T15:39:31","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1433"},"modified":"2025-03-24T16:52:13","modified_gmt":"2025-03-24T16:52:13","slug":"budget-parameters","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/budget-parameters","title":{"rendered":"Budget Parameters"},"content":{"rendered":"<ul>\n<li><b>Budget by Spend<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Select \u2018Budget by Spend\u2019 and enter the total budget under \u2018Lifetime Cost\u2019. Pontiac will automatically calculate and populate the \u2018Lifetime Impressions\u2019, \u2018Est. Daily Cost\u2019 and \u2018Est. Daily Imps\u2019 fields based on the total cost and bid data. You can also enter a daily budget under \u2018Est. Daily Cost\u2019 and Pontiac will automatically fill the \u2018Lifetime Cost\u2019, \u2018Lifetime Impressions\u2019, and \u2018Est. Daily Imps\u2019 fields based on the daily cost and bid data.<\/span><\/span><\/li>\n<li><b>Budget by Impressions<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Select \u2018Budget by Impressions\u2019 and enter the total number of impressions desired. Pontiac will automatically calculate and populate the \u2018Lifetime Cost\u2019, \u2018Est. Daily Cost\u2019 and \u2018Est. Daily Imps\u2019 fields based on the number of impressions and bid data. You can also enter a daily impression budget under \u2018Est. Daily Imps\u2019 and Pontiac will automatically fill the \u2018Lifetime Cost\u2019, \u2018Lifetime Impressions\u2019, and \u2018Est. Daily Cost\u2019 fields based on the daily impressions and bid data.<\/span><\/span><\/li>\n<li><b>Dynamic Budget Multiplier: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This is built in as a pacing function to ensure campaigns stay on target. It allows Pontiac to adjust the daily spend to either catch the campaign back up to perfect pacing, or slow down spend to keep the campaign from spending out too early. This will adjust daily.<\/span><\/span><\/li>\n<li><b>Budget Multiplier: <\/b><span style=\"font-weight: 400;\">If you do not utilize the dynamic budget multiplier, you can set your own budget multiplier that will pace out your campaign by multiplying your budget by this number. <\/span><b>For example: <\/b><span style=\"font-weight: 400;\">a $100 budget with a 1.1 budget multiplier, the campaign will pace out to $110. <\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are measuring your success of billings via a DoubleClick third-party tag, we recommend using 1.05 or 1.1 as the multiplier. This means you will serve 1.05x or (1.1x) your goal to ensure that you cover the discrepancy against the third-party tag.<\/span><\/span><\/li>\n<li><b>Soft Cap Budget: <\/b><span style=\"font-weight: 400;\">This function allows you to remove dynamic budget features to try to maintain stricter daily spend. The platform will attempt to spend the &#8216;Est Daily Cost&#8217; each day, as opposed to spending to maintain pacing based on the lifetime budget. Actual spend may still exceed the soft cap budget and this function may not work if using ASAP pacing or targeting is too open.\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1423,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1433","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1433"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1433\/revisions"}],"predecessor-version":[{"id":9530,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1433\/revisions\/9530"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1423"}],"next":[{"title":"Frequency Parameters","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/frequency-parameters","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1436"}],"prev":[{"title":"Creative Type","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/creative-type","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1429"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1433"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}