{"id":1424,"date":"2021-01-08T15:34:24","date_gmt":"2021-01-08T15:34:24","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1424"},"modified":"2025-03-24T16:43:34","modified_gmt":"2025-03-24T16:43:34","slug":"kpi","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/kpi","title":{"rendered":"KPIs"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">The Pontiac algorithm optimizes your campaign based on the selected Key Performance Indicator (KPI):<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>CTR (Click Through Rate):<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Select this KPI if your goal is to increase clicks and drive more traffic to a site.<\/span> <span style=\"font-weight: 400;\">Calculation: Clicks \u00f7 Total Impressions.<\/span><\/span><\/li>\n\n\n\n<li><b>CPA (Cost Per Acquisition):<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Select this KPI if you are trying to decrease the cost per conversion on the campaign. Calculation: Campaign Cost \u00f7 Number of Conversions.<\/span><\/span><\/li>\n\n\n\n<li><b>vCTR (Viewable Click Through Rate): <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select this KPI to increase the number of clicks on viewable ads. Calculation: Clicks \u00f7 Viewable Impressions.<\/span><\/span><\/li>\n\n\n\n<li><b>Viewability: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select this KPI to maximize the viewability of your campaign. Per IAB guidelines, an ad is considered Viewable if 50% of the pixels are in-view for 1 second or more. <\/span><\/span>Calculation: Viewable Impressions \u00f7 Total Impressions Served.<\/li>\n\n\n\n<li><b>VCR (Video Completion Rate): <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select this KPI for video campaigns to optimize for completed video views.<\/span><\/span> Calculation: Video Completions \u00f7 Total Videos Served.<\/li>\n\n\n\n<li><b>Reach: <\/b>Select this KPI to attempt to spend the entire allocated budget without optimizing to a specific performance metric.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>For KPI recommendations by Product see here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\" data-type=\"docs\" data-id=\"7145\">Product Offerings &amp; Targeting Strategies<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1423,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1424","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1424"}],"version-history":[{"count":9,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1424\/revisions"}],"predecessor-version":[{"id":9527,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1424\/revisions\/9527"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1423"}],"next":[{"title":"Creative Type","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/creative-type","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1429"}],"prev":[{"title":"Inventory Type","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/line-item-parameters\/inventory-type","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/2064"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1424"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}