{"id":14168,"date":"2026-08-03T18:34:04","date_gmt":"2026-08-03T18:34:04","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/august-2026\/browser-and-os-targeting-support"},"modified":"2026-08-04T17:05:57","modified_gmt":"2026-08-04T17:05:57","slug":"browser-and-os-targeting-support","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/august-2026\/browser-and-os-targeting-support","title":{"rendered":"Browser and OS Targeting Support"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Release Date: August 4th, 2026<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Browser<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">New browser and operating system targeting options are now available.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"619\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.34.28-AM-1024x619.png\" alt=\"\" class=\"wp-image-14182\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.34.28-AM-1024x619.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.34.28-AM-300x181.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.34.28-AM-768x464.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.34.28-AM-1536x929.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.34.28-AM.png 1872w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Users can target the following browser types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chrome<\/li>\n\n\n\n<li>Safari<\/li>\n\n\n\n<li>Firefox<\/li>\n\n\n\n<li>Opera<\/li>\n\n\n\n<li>Internet Explorer<\/li>\n\n\n\n<li>Other: Includes browser values received in bid requests that do not match one of the defined browser types.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Operating System (OS)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For operating system targeting, users can enter values directly into the Operating System field, with each value on a separate line.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.35.08-AM-1024x538.png\" alt=\"\" class=\"wp-image-14183\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.35.08-AM-1024x538.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.35.08-AM-300x158.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.35.08-AM-768x404.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.35.08-AM-1536x808.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-at-9.35.08-AM-2048x1077.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A new Download OS List button is also available. This downloads a CSV of operating system values observed in bid requests and available for targeting. Users can copy &amp; paste the values directly from the CSV file into the input box.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Targeting Behavior<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Both Browser and Operating System targeting support the following options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allow List: Only requests matching one of the selected values are eligible.<\/li>\n\n\n\n<li>Block List: Requests matching any selected value are ineligible.<\/li>\n\n\n\n<li>Require Browser \/ Operating System: When enabled, requests must contain a browser or operating system value that is not null. When disabled, requests without a value may still be eligible, provided they do not conflict with the selected allow or block list.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":14147,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-14168","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14168"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14168\/revisions"}],"predecessor-version":[{"id":14185,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14168\/revisions\/14185"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14147"}],"next":[{"title":"Blockers Line Performance Graph","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/august-2026\/blockers-line-performance-graph","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14172"}],"prev":[{"title":"Multi Select Pixels in Conversion Reports","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/august-2026\/multi-select-pixels-in-conversion-reports","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14164"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14168"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=14168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}