{"id":14067,"date":"2026-07-15T21:58:39","date_gmt":"2026-07-15T21:58:39","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/geo-fencing-audiences"},"modified":"2026-09-02T21:40:46","modified_gmt":"2026-09-02T21:40:46","slug":"geo-fencing-audiences","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/geo-fencing-audiences","title":{"rendered":"Geo Fencing Audiences"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Geo Fencing Audiences<\/strong> allow users to build location-based audiences using visitation data from defined geographic areas. These audiences can be used to reach users who have visited specific locations and are available under Audiences > Third Party Audiences > Geo Fencing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geo Fencing Audiences can be created using one of two location targeting methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geo Fence:<\/strong> Draw a custom geographic shape directly on the map. <\/li>\n\n\n\n<li><strong>Lat\/Long:<\/strong> Define a location using latitude, longitude, and a radius in meters.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Both targeting methods support <strong>Rolling<\/strong> and <strong>Static<\/strong> audience types.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the Geo Fencing section, users can view existing audiences and review:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name<\/li>\n\n\n\n<li>Record Count<\/li>\n\n\n\n<li>Start Date<\/li>\n\n\n\n<li>End Date<\/li>\n\n\n\n<li>Expiration Date<\/li>\n\n\n\n<li>Type: Rolling or Static<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Geo Fencing Audience<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select New Geo Fence to create a new audience.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1011\" height=\"1024\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-142851-1011x1024.png\" alt=\"\" class=\"wp-image-14897\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-142851-1011x1024.png 1011w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-142851-296x300.png 296w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-142851-767x777.png 767w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-142851-70x70.png 70w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-142851-16x16.png 16w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-142851-18x18.png 18w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-142851-20x20.png 20w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-142851.png 1086w\" sizes=\"auto, (max-width: 1011px) 100vw, 1011px\" \/><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Enter the audience Name.<\/li>\n\n\n\n<li>Select one of the following audience types:\n<ul class=\"wp-block-list\">\n<li>Rolling: A Rolling audience continuously refreshes based on a selected lookback period.\n<ul class=\"wp-block-list\">\n<li>Lookback: Select a lookback period of up to 90 days. The default value is 30 days.<\/li>\n\n\n\n<li>Refresh: Choose whether the audience should refresh weekly or monthly.<\/li>\n\n\n\n<li>The audience will be updated as new qualifying location data becomes available.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Static: A Static audience is created using a fixed date range.\n<ul class=\"wp-block-list\">\n<li>Start Date<\/li>\n\n\n\n<li>End Date: Must be on or before yesterday (UTC); ex. if today is 2025-05-08 the end date must be on or before 2025-05-07.<\/li>\n\n\n\n<li>Static audiences expire 90 days after they are created.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Enter your Lookback window: the number of days of historical location data to include. The maximum lookback is 90 days.<\/li>\n\n\n\n<li>Define the Geo Fence Audience.\n<ul class=\"wp-block-list\">\n<li>Geo Fence Shape<\/li>\n\n\n\n<li>Lat Long<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Geo Fence Shape<\/h4>\n\n\n\n<ul start=\"2\" class=\"wp-block-list\">\n<li><strong>Geo Fence<\/strong> is selected by default and allows users to define a custom geographic area by drawing a shape on the map.<\/li>\n\n\n\n<li>To define the Geo Fence:\n<ul class=\"wp-block-list\">\n<li>Use the <strong>Search<\/strong> bar to enter a location name or address. <\/li>\n\n\n\n<li>Use the map controls to draw the boundaries of the desired area. <\/li>\n\n\n\n<li>If needed, use the delete shape option to clear the current shape and start over. <\/li>\n\n\n\n<li>Once the desired area has been defined, select <strong>Submit<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The Audience will then be submitted for processing using the selected shape and Rolling or Static settings.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"1024\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-143959-881x1024.png\" alt=\"\" class=\"wp-image-14902\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-143959-881x1024.png 881w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-143959-258x300.png 258w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-143959-768x892.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-02-143959.png 950w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Latitude \/ Longitude Radius Geo Fencing<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>Lat\/Long<\/strong> option allows users to define a geographic area using a specific latitude, longitude, and radius instead of drawing a custom shape.<\/li>\n\n\n\n<li>When Lat\/Long is selected, the map shape controls are replaced with the following fields:\n<ul class=\"wp-block-list\">\n<li>Latitude: Decimal latitude value, for example 40.7128<\/li>\n\n\n\n<li>Longitude: Decimal longitude value, for example -74.0060<\/li>\n\n\n\n<li>Radius in Meters: The radius around the selected coordinate, for example 250<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Latitude and longitude accept decimal values, and the radius is entered in meters.<\/li>\n\n\n\n<li>The selected coordinates, radius, Audience type, and other settings are saved with the Audience and used when it is submitted for processing.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-070506-1024x966.png\" alt=\"\" class=\"wp-image-14659\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-070506-1024x966.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-070506-300x283.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-070506-768x725.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-070506-16x16.png 16w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-070506-18x18.png 18w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-070506-20x20.png 20w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-26-070506.png 1154w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Associate the Geo Fencing Audience: After the Audience has been created and processed, associate it with the applicable Advertiser before using it for Campaign or Line targeting.\n<ul class=\"wp-block-list\">\n<li>Select the desired <strong>Advertiser<\/strong>.<\/li>\n\n\n\n<li>Enter Edit mode.<\/li>\n\n\n\n<li>Click <strong>Associate<\/strong> Segment.<\/li>\n\n\n\n<li>Search or Navigate to your Geo Fence Audience by name or ID.<\/li>\n\n\n\n<li>Select <strong>Add New Group<\/strong> and drag the Audience into the targeting group.\n<ul class=\"wp-block-list\">\n<li>Select the green plus (+) to target the Audience.<\/li>\n\n\n\n<li>Select the red minus (\u2013) to anti-target the Audience.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Close the dialog and select <strong>Save<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"224\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-144838-1024x224.png\" alt=\"\" class=\"wp-image-14062\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-144838-1024x224.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-144838-300x66.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-144838-768x168.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-144838-1536x336.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-144838.png 1544w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Geo Fencing audience is now applied to your Campaign or Line.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10205,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-14067","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14067"}],"version-history":[{"count":7,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14067\/revisions"}],"predecessor-version":[{"id":14903,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14067\/revisions\/14903"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10205"}],"next":[{"title":"Boolean Logic","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/boolean-logic","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11372"}],"prev":[{"title":"Third Party Audiences","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/third-party-audiences","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10207"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14067"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=14067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}