{"id":14033,"date":"2026-07-15T20:59:59","date_gmt":"2026-07-15T20:59:59","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/campaign-builder-from-planning-tool"},"modified":"2026-07-15T21:07:17","modified_gmt":"2026-07-15T21:07:17","slug":"campaign-builder-from-planning-tool","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/campaign-builder-from-planning-tool","title":{"rendered":"Campaign Builder from Planning Tool"},"content":{"rendered":"\n

Release Date: July 15th, 2026<\/p>\n\n\n\n

The\u00a0Pontiac Planning Tool\u00a0allows users to quickly create a media plan with the help of LLM-powered research and recommendations. Users can provide information about their brand, campaign goals, target audience, geography, budget, and other relevant details, along with optional supporting documents.<\/p>\n\n\n\n

Based on these inputs, the tool researches the brand, identifies potential audience and content alignment, and recommends inventory. It also uses Pontiac\u2019s sample bid request data to match the campaign\u2019s goals and targeting strategy with available inventory and expected volume, helping ensure that recommendations are grounded in real marketplace availability.<\/p>\n\n\n\n

Users can review and refine the proposed plan before using it to launch campaigns directly in the platform.<\/p>\n\n\n\n

For full documentation see here: Planning<\/a><\/p>\n\n\n\n

Follows these steps to launch your media plan once the report has been generated:<\/p>\n\n\n\n

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  1. Import the Plan at the Campaign Level<\/li>\n<\/ol>\n\n\n\n