{"id":13990,"date":"2026-07-15T20:08:54","date_gmt":"2026-07-15T20:08:54","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/duration-metrics"},"modified":"2026-07-15T20:12:53","modified_gmt":"2026-07-15T20:12:53","slug":"duration-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/duration-metrics","title":{"rendered":"Duration Metrics"},"content":{"rendered":"\n<p>Release Date: July 15th, 2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"1024\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-073828-1002x1024.png\" alt=\"\" class=\"wp-image-13992\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-073828-1002x1024.png 1002w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-073828-293x300.png 293w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-073828-768x785.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-073828-16x16.png 16w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-073828-18x18.png 18w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-073828-20x20.png 20w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-15-073828.png 1124w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<p>In Reporting > Custom Reporting, the following duration metrics are available in both Custom and Log Level reports for Video and Audio campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starts: The number of times the Video or Audio ad began playing.<\/li>\n\n\n\n<li>25% Complete: The number of times the ad reached 25% of its total duration.<\/li>\n\n\n\n<li>50% Complete: The number of times the ad reached 50% of its total duration.<\/li>\n\n\n\n<li>75% Complete: The number of times the ad reached 75% of its total duration.<\/li>\n\n\n\n<li>Completions: The number of times the ad reached the end of its total duration.<\/li>\n<\/ul>\n\n\n\n<p>These metrics can be used to measure how far users progressed through a Video or Audio ad.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":13808,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13990","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13990"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13990\/revisions"}],"predecessor-version":[{"id":13994,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13990\/revisions\/13994"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13808"}],"next":[{"title":"Creative Flighting Updates","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/creative-flighting-updates","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13995"}],"prev":[{"title":"IFA-Ip Frequency Capping Option","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/ifa-ip-frequency-capping-option","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13838"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13990"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}