Executive Summary<\/h4>\n\n\n\n
The Executive Summary<\/strong> provides a high-level overview of the generated media plan, including:<\/p>\n\n\n\n The Campaign<\/strong> tab provides an editable view of the proposed campaign structure.<\/p>\n\n\n\n The Inventory Summary<\/strong> shows the number of lines, projected monthly impressions, projected monthly spend, and share of spend by inventory type.<\/p>\n\n\n\n Users can select an inventory type to view its recommended lines. Each line displays:<\/p>\n\n\n\n Selecting a line opens the full Line Details<\/strong>, where users can review and edit settings such as:<\/p>\n\n\n\n The plan uses sample bid request data to connect the recommended content and inventory strategy with observed marketplace supply. This helps show not only what inventory is contextually aligned with the campaign goal, but also how much relevant inventory may be available.<\/p>\n\n\n\n Users can click through each proposed line to review and refine the settings before saving or launching the campaign.<\/p>\n\n\n\n The Downloads tab provides the complete output bundle generated for the plan. These files are helpful for sharing and audit, but follow the documentation here to implement the Media Plan: Plan to Action<\/a><\/p>\n\n\n\n Recommended<\/p>\n\n\n\n Hawking Import<\/p>\n\n\n\n Raw CSVs (Hawking-shaped)<\/p>\n\n\n\n Other<\/p>\n\n\n\n These files allow users to review the strategy at different levels of detail, share the plan across teams, conduct additional analysis, or use the structured outputs to deploy the recommended campaign setup.<\/p>\n\n\n\n <\/p>\n","protected":false},"author":17,"featured_media":0,"parent":13920,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13942","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13942"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13942\/revisions"}],"predecessor-version":[{"id":13961,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13942\/revisions\/13961"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13920"}],"prev":[{"title":"New Plan Draft","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/planning\/new-plan-draft","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13931"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13942"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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Downloads<\/h4>\n\n\n\n
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hawking_import.json<\/code>: Structured Hawking API JSON containing the campaigns, lines, and inventory lists required to deploy the plan<\/li>\n<\/ul>\n\n\n\n\n
campaigns.csv<\/code> : Campaign records to create <\/li>\n\n\n\nlines.csv<\/code>: Line records to create <\/li>\n\n\n\ninventory_lists.csv<\/code>: Site, app, and deal list records <\/li>\n\n\n\ninventory_list_items.csv<\/code>: Individual items contained within each inventory list<\/li>\n\n\n\ndeals.csv<\/code>: Deal-level details and QA information<\/li>\n<\/ul>\n\n\n\n\n
plan.json<\/code>: Full structured version of the generated plan <\/li>\n\n\n\nbrief_text.txt<\/code>: Original campaign brief used to generate the plan<\/li>\n<\/ul>\n\n\n\n