{"id":13921,"date":"2026-07-14T19:16:25","date_gmt":"2026-07-14T19:16:25","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/planning\/planning-overview"},"modified":"2026-07-14T19:21:21","modified_gmt":"2026-07-14T19:21:21","slug":"planning-overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/planning\/planning-overview","title":{"rendered":"Planning Overview"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-14-121705-1024x283.png\" alt=\"\" class=\"wp-image-13922\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-14-121705-1024x283.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-14-121705-300x83.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-14-121705-768x212.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-14-121705.png 1322w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The <strong>Planning Tool<\/strong> allows users to quickly create a media plan with the help of LLM-powered research and recommendations. Users can provide information about their brand, campaign goals, target audience, geography, budget, and other relevant details, along with optional supporting documents.<\/p>\n\n\n\n<p>Based on these inputs, the tool researches the brand, identifies potential audience and content alignment, and recommends inventory. It also uses Pontiac&#8217;s sample bid request data to match the campaign&#8217;s goals and targeting strategy with available inventory and expected volume, helping ensure that recommendations are grounded in real marketplace availability.<\/p>\n\n\n\n<p>Users can review and refine the proposed plan before using it to launch campaigns directly in the platform.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":13920,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13921","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13921"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13921\/revisions"}],"predecessor-version":[{"id":13924,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13921\/revisions\/13924"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13920"}],"next":[{"title":"New Plan Set Up","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/planning\/new-plan-set-up","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13925"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13921"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}