{"id":13885,"date":"2026-07-13T19:40:56","date_gmt":"2026-07-13T19:40:56","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/liveramp"},"modified":"2026-07-15T21:58:43","modified_gmt":"2026-07-15T21:58:43","slug":"liveramp","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/liveramp","title":{"rendered":"Liveramp"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><mark>LiveRamp<\/mark>&nbsp;CRM Audiences<\/h4>\n\n\n\n<p>Leverage Pontiac\u2019s\u00a0LiveRamp\u00a0integration to target a list of email addresses, phone numbers, or names and postal addresses.\u00a0\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Overview<\/h4>\n\n\n\n<p>Turn your CRM data into targetable audience lists in the Pontiac platform to digitally reach users from previous email lists and\/or mailing campaigns on the open web.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"654\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-20.png\" alt=\"\" class=\"wp-image-7220 size-full\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-20.png 715w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-20-300x274.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-20-16x16.png 16w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<p><strong>MEDIA TYPE:<\/strong><br>Banner, Video<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><br>Web, Mobile-Web, Mobile In-App<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>DEVICE TYPES:<\/strong><br>Desktops &amp; Laptops, Mobile Phones, Tablets<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PRICING:<\/strong><br>$2.00 CPM for Audience Data<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>MEDIA TYPE:<br>Banner, Video<\/p>\n\n\n\n<p>INVENTORY TYPE:<br>Web, Mobile-Web, Mobile In-App<\/p>\n\n\n\n<p>DEVICE TYPES:<br>Desktops &amp; Laptops, Mobile Phones, Tablets<\/p>\n\n\n\n<p>PRICING:<br>$2.00 CPM for Audience Data<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Setup<\/h4>\n\n\n\n<p>To get started using\u00a0LiveRamp, read the\u00a0LiveRamp\u00a0tutorial here:\u00a0<a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/liveramp\/liveramp-tutorial\">LiveRamp\u00a0Tutorial<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10205,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13885","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13885"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13885\/revisions"}],"predecessor-version":[{"id":13889,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13885\/revisions\/13889"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10205"}],"next":[{"title":"Pixel IPs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/pixel-ips","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12004"}],"prev":[{"title":"Boolean Logic","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/boolean-logic","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11372"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13885"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}