{"id":13838,"date":"2026-07-02T18:24:39","date_gmt":"2026-07-02T18:24:39","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/ifa-ip-frequency-capping-option"},"modified":"2026-07-02T18:50:40","modified_gmt":"2026-07-02T18:50:40","slug":"ifa-ip-frequency-capping-option","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/ifa-ip-frequency-capping-option","title":{"rendered":"IFA-Ip Frequency Capping Option"},"content":{"rendered":"\n<p>Release Date: July 2nd, 2026<\/p>\n\n\n\n<p>The new IFA-Ip option is available at both the Campaign and Line levels. It applies frequency and recency caps using the most reliable identifier available for each impression.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When an IFA is available, the cap is applied at the device level using the IFA.\n<ul class=\"wp-block-list\">\n<li>This prevents the same device from receiving additional impressions even if its IP changes, such as when moving between Wi-Fi, cellular networks, or hotspots.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>When an IFA is not available, the cap is applied using the IP address.<\/li>\n<\/ul>\n\n\n\n<p>This helps maintain stronger device-level frequency control where possible while still applying a fallback cap to impressions that do not include an IFA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-02-072323-1024x309.png\" alt=\"\" class=\"wp-image-13841\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-02-072323-1024x309.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-02-072323-300x91.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-02-072323-768x232.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-02-072323.png 1064w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":13808,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13838","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13838"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13838\/revisions"}],"predecessor-version":[{"id":13843,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13838\/revisions\/13843"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13808"}],"next":[{"title":"Creative Sizes UI Update","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/creative-sizes-ui-update","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13983"}],"prev":[{"title":"JS Creative Tracker Support","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2026\/js-creative-tracker-support","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13829"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13838"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}