{"id":13552,"date":"2026-05-21T18:38:39","date_gmt":"2026-05-21T18:38:39","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/public-models"},"modified":"2026-05-21T18:43:23","modified_gmt":"2026-05-21T18:43:23","slug":"public-models","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/public-models","title":{"rendered":"Public Models"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">CTR Models<\/h4>\n\n\n\n<p>Public CTR models are available to all seats with the Analytics Platform enabled. To gain access reach out to your Account Manager or through the Help Center.<\/p>\n\n\n\n<p>Users can enable Use custom models in the Targeting section &gt; Custom Models tab located on the Campaign and Line level and select from the available public CTR models. These models can be associated at either the Campaign or Line level.<\/p>\n\n\n\n<p>Available public CTR models include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ctr_public_us<\/li>\n\n\n\n<li>ctr_public_eu<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"377\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-12-122703-1024x377.png\" alt=\"\" class=\"wp-image-13385\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-12-122703-1024x377.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-12-122703-300x110.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-12-122703-768x282.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-12-122703-1536x565.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-12-122703.png 1550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Note that these models work the best with broader targeting. Applying to a Campaign or Line with tight geo targeting may result in pacing issues.<\/p>\n\n\n\n<p>See the following documentation for more details on model association: <a href=\"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/analytics-model-association\">Analytics Model Association<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":12691,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13552","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13552"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13552\/revisions"}],"predecessor-version":[{"id":13558,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13552\/revisions\/13558"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12691"}],"prev":[{"title":"Analytics Model Association","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/analytics-model-association","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13549"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13552"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}