From Analysis to Activation:<\/p>\n\n\n\n
- \n
- Generate a Targeting, Audience, or Incrementality model through Pontiac Analytics, or upload a User Defined Model<\/li>\n\n\n\n
- Navigate to the Targeting section at the Campaign or Line level<\/li>\n\n\n\n
- Select the Custom Model tab <\/li>\n\n\n\n
- Enable the Use Custom Models feature<\/li>\n\n\n\n
- Choose a model from the available list<\/li>\n<\/ol>\n\n\n\n
Once enabled, a table will display all available models associated with the advertiser. Each model includes the following information to help guide selection:<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-07-23-at-11.55.19-AM-1024x431.png\")
<\/figure>\n\n\n\n- \n
- Name: The name of the report\/model <\/li>\n\n\n\n
- Date: When the Analytics model was generated or the User Defined Model was uploaded\/updated. Analytics models automatically update when the source report is saved and rerun<\/li>\n\n\n\n
- Pipeline: The Analytics pipeline used to generate the model, or identifies the model as User Defined.<\/li>\n\n\n\n
- Entities: Indicates whether the model was built at the Advertiser, Campaign, or Line level <\/li>\n\n\n\n
- Recommended Threshold: The model\u2019s available recommended threshold options, when available, and the estimated percentage of observed bid opportunities associated with each setting.<\/li>\n<\/ul>\n\n\n\n
Model Weights<\/h4>\n\n\n\n
Field weights, when present, are part of the model itself and are not configured when the model is associated with a Campaign or Line.<\/p>\n\n\n\n
- \n
- Pontiac Analytics models<\/strong> may include field weights measured automatically from the model\u2019s training data.<\/li>\n\n\n\n
- User Defined Models<\/strong> use equal weighting by default but may include custom field weights supplied in the uploaded model file.<\/li>\n<\/ul>\n\n\n\n
These weights affect how multiple matching model entries are combined into the request-level bidder score. The Threshold Type<\/strong> and threshold values configured below determine how that resulting bidder score affects bidding.<\/p>\n\n\n\n
Resources:<\/p>\n\n\n\n
- \n
- For details about how field weights affect scoring, see Model Scoring Overview<\/a>.<\/li>\n\n\n\n
- For instructions on adding custom field weights to a User Defined Model, see User Defined Models<\/a>.<\/li>\n<\/ul>\n\n\n\n
- \n
- Set the Threshold Type and threshold value(s).\n
- \n
- Threshold settings control how the bidder uses the model\u2019s request-level bidder scores.<\/li>\n\n\n\n
- Single Value applies one hard cutoff and is selected as the default Threshold Type.<\/li>\n\n\n\n
- Spread uses separate minimum and maximum thresholds to create a probabilistic bidding band.<\/li>\n\n\n\n
- See the Recommended Threshold section below for available values.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Click Save button.<\/li>\n\n\n\n
- Save the entire Campaign or Line.<\/li>\n<\/ol>\n\n\n\n
Single Value: Sets the minimum and maximum thresholds to the same value, creating a hard cutoff. Bid requests with a bidder score at or below the selected value do not bid, while requests above it always bid.<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-8.14.03-AM-1024x395.png\")
<\/figure>\n\n\n\nFor example, if the selected threshold is
0.44<\/code>:<\/p>\n\n\n\n- \n
- A request with a bidder score of
0.38<\/code> will not bid.<\/li>\n\n\n\n- A request with a bidder score of
0.65<\/code> will bid.<\/li>\n<\/ul>\n\n\n\nSpread: Sets a lower minimum threshold and an upper maximum threshold. <\/p>\n\n\n\n
- \n
- Requests at or below the minimum never bid<\/li>\n\n\n\n
- Requests at or above the maximum always bid<\/li>\n\n\n\n
- Requests between the two bid with probability equal to their bidder score. <\/li>\n<\/ul>\n\n\n\n
The bidder score is used directly as the probability within the band. It is not rescaled based on the minimum and maximum thresholds.<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-8.14.14-AM-1024x396.png\")
<\/figure>\n\n\n\nFor example, with a lower threshold of 0.44 and an upper threshold of 0.60:<\/p>\n\n\n\n
- A request with a bidder score of
- A request with a bidder score of
- For instructions on adding custom field weights to a User Defined Model, see User Defined Models<\/a>.<\/li>\n<\/ul>\n\n\n\n
- User Defined Models<\/strong> use equal weighting by default but may include custom field weights supplied in the uploaded model file.<\/li>\n<\/ul>\n\n\n\n
- Pontiac Analytics models<\/strong> may include field weights measured automatically from the model\u2019s training data.<\/li>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-8.40.57-AM-1024x148.png\")
<\/figure>\n\n\n\n