From Analysis to Activation:<\/p>\n\n\n\n
- \n
- Generate a Targeting, Audience, Incrementality, or Full Analysis (all three pipelines combined) report<\/li>\n\n\n\n
- Navigate to the Targeting section at the Campaign or Line level<\/li>\n\n\n\n
- Select the Custom Model tab <\/li>\n\n\n\n
- Enable the Use Custom Models feature<\/li>\n\n\n\n
- Choose a model from the available list<\/li>\n<\/ol>\n\n\n\n
Once enabled, a table will display all available models associated with the advertiser. Each model includes the following information to help guide selection:<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-07-23-at-11.55.19-AM-1024x431.png\")
<\/figure>\n\n\n\n- \n
- Name: The name of the report\/model <\/li>\n\n\n\n
- Date: When the report\/model was generated. If you Save & Rerun the original report, the model will automatically update.<\/li>\n\n\n\n
- Pipeline: The type of analysis used to generate the model (Targeting, Audience, Incrementality, or Full Analysis) <\/li>\n\n\n\n
- Entities: Indicates whether the model was built at the Advertiser, Campaign, or Line level <\/li>\n\n\n\n
- Recommended Threshold: The model\u2019s available threshold options and the estimated percentage of bid opportunities included at each setting.<\/li>\n<\/ul>\n\n\n\n
- \n
- Set Threshold type and values. \n
- \n
- Thresholds determine how selective the model is when deciding which bid opportunities to include. A higher threshold is stricter and limits bidding to opportunities the model considers more likely to perform. A lower threshold is less restrictive and allows the model to bid on a broader range of opportunities, which may increase scale.\n
- \n
- Single Value or Spread<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Values: See Recommended Threshold section below.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Click Save button.<\/li>\n\n\n\n
- Save the entire Campaign or Line.<\/li>\n<\/ol>\n\n\n\n
Single Value: Choose one threshold. Bid opportunities with a predicted probability above the selected value will be included, while those below it will be excluded.<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-8.14.03-AM-1024x395.png\")
<\/figure>\n\n\n\nFor example, if the selected threshold is 0.44, Pontiac will bid on a request with a probability of 0.65 and will not bid on a request with a probability of 0.38.<\/p>\n\n\n\n
Spread: Choose an upper and lower threshold. Bid opportunities above the upper threshold will always be included, while those below the lower threshold will always be excluded. Opportunities between the two thresholds will be selected randomly.<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-8.14.14-AM-1024x396.png\")
<\/figure>\n\n\n\nFor example, with a lower threshold of 0.44 and an upper threshold of 0.60:<\/p>\n\n\n\n
- \n
- A probability of 0.65 will always be included.<\/li>\n\n\n\n
- A probability of 0.38 will always be excluded.<\/li>\n\n\n\n
- A probability of 0.52 will be randomly included or excluded.<\/li>\n<\/ul>\n\n\n\n
By default, the platform uses a Single Value threshold and selects the first available non-zero recommended value.<\/p>\n\n\n\n
Recommended Threshold<\/p>\n\n\n\n
Hover over the Recommended Threshold value to view the model\u2019s available threshold options and the estimated percentage of bid opportunities included at each setting.<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-8.40.57-AM-1024x148.png\")
<\/figure>\n\n\n\nEach row shows:<\/p>\n\n\n\n
- \n
- Trim %: The approximate percentage of bid opportunities that would be excluded.<\/li>\n\n\n\n
- Threshold: The minimum predicted probability required for a bid opportunity to be included.<\/li>\n\n\n\n
- Bids on %: The approximate percentage of eligible bid opportunities the model would continue to bid on.<\/li>\n<\/ul>\n\n\n\n
For example:<\/p>\n\n\n\n
- \n
- Bid on ~everything (floor) \u2192 threshold 0.30 (bids on 100%)\n
- \n
- This is the least restrictive option. Nearly all eligible bid opportunities are included.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Trim ~9% \u2192 threshold 0.44 (bids on 91%)\n
- \n
- Opportunities below 0.44 are excluded, while approximately 91% remain eligible for bidding.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Trim ~20% \u2192 threshold 0.45 (bids on 79.6%)\n
- \n
- The model becomes more selective and bids on approximately 79.6% of opportunities.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Trim ~38% \u2192 threshold 0.46 (bids on 62.3%)<\/li>\n\n\n\n
- Trim ~52% \u2192 threshold 0.47 (bids on 47.7%)<\/li>\n\n\n\n
- Trim ~80% \u2192 threshold 0.49 (bids on 20.1%)\n
- \n
- This is the strictest option shown. Only the opportunities with the highest predicted probabilities remain eligible.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
Higher thresholds make the model more selective and may improve efficiency, but they also reduce scale. Lower thresholds allow more opportunities to qualify and support greater delivery.<\/p>\n\n\n\n
This streamlined workflow makes it easy to select the most relevant model and move from insight to action in seconds!<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":12691,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13549","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13549"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13549\/revisions"}],"predecessor-version":[{"id":14146,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13549\/revisions\/14146"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12691"}],"next":[{"title":"User Defined Models","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/user-defined-models","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13913"}],"prev":[{"title":"Incrementality","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/incrementality","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12696"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13549"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- This is the strictest option shown. Only the opportunities with the highest predicted probabilities remain eligible.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
- Bid on ~everything (floor) \u2192 threshold 0.30 (bids on 100%)\n
- Thresholds determine how selective the model is when deciding which bid opportunities to include. A higher threshold is stricter and limits bidding to opportunities the model considers more likely to perform. A lower threshold is less restrictive and allows the model to bid on a broader range of opportunities, which may increase scale.\n
- Set Threshold type and values. \n