2. Deal Alignment <\/p>\n\n\n\n
Sensitive creatives are only eligible to serve through deals that explicitly allow the associated sensitive category.<\/p>\n\n\n\n
In the Deals section of the Inventory tab, there is a column called Permitted Sensitive Categories, which lists what sensitive categories are accepted for each deal.<\/p>\n\n\n\n3. Setup a Campaign and then your Line Item:<\/p>\n\n\n\n
Under the Advertiser, create a Campaign and then Line Item following these recommendations:<\/p>\n\n\n\n
\nInventory Type: In App, Web, or Combined, note that this must align with the Permitted Sensitive Category Deal’s Inventory Type, which can be found the in the Inventory > Deals section.<\/li>\n\n\n\n Start Date<\/li>\n\n\n\n End Date<\/li>\n\n\n\n Budget Type: Select Spend or Impressions.<\/li>\n\n\n\n Bid Type:\n\nBasic Bid: Enter the bid price. Default value is $5.11. Depending on your media type this may need to increase or decrease.<\/li>\n\n\n\n Advanced Bid Control: Select Advanced Bid Controls and input a Default Bid Price and Max Bid for each Deal associated to the Campaign and Lines. Note that only the intersection of Campaign and Line Deals will be shown. Associate Deals the Campaign and Line in the Targeting section at each level or either (one or the other) to set a custom bid for each selected Deal. When new Deals are added to the Line and a custom bid is not set, the bid price will default to the value set in the Default Bid Price field on the Line.<\/li>\n\n\n\n Bid at Floor: Bid at the deal\u2019s floor automatically. This is very helpful when the bid floors are dynamic and change.\n\nBid at Floor Plus: When the Bid at Floor is selected, next to the Max Bid Price (the bid price ceiling) there is an option to add an additional fixed CPM or % to the floor price. This enables you to bid at the floor price plus some extra, so you are not directly competing with those bidding at the floor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n Bid Price: In general, we recommend using the price floors for guidance and adding an additional 40-50% to start the bidding. If you are not achieving the desired scale, continue to increase bids.<\/li>\n\n\n\n Budget Multiplier: This feature allows the user to specify a multiplier on the daily budget. For example, a 1.1 multiplier will allow the Campaign to adjust the daily budget up to 110% of it\u2019s typical daily budget. The calculation is Budget Multiplier * Daily Budget = New Daily Spend.<\/li>\n\n\n\n Enable Foot Traffic Reporting: Optionally, enable Foot Traffic Reporting which allows you to enter specific commercial addresses and track whether users that were served your ads visited those locations. This is available for Banners at a $1.50 CPM, add this additional cost to your bid CPM.<\/li>\n\n\n\n Budget Allocation Weight: If Manage Budgets is enabled on the Campaign level, establish the budget allocation weight for each Line that sits underneath the Campaign. If three lines have a weight of 1, the budget will be evenly distributed across all lines to be a 1\/3 = 33.33% budget allocation per Line.<\/li>\n\n\n\n Creatives\n\nAssociate your Sensitive Creatives to your Sensitive Categories Campaign or Line. <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":11548,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13526","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13526"}],"version-history":[{"count":6,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13526\/revisions"}],"predecessor-version":[{"id":13566,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13526\/revisions\/13566"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11548"}],"prev":[{"title":"Programmatic Guaranteed (PG) Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-setup-guides\/programmatic-guaranteed-pg-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12348"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13526"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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