{"id":13266,"date":"2026-05-06T17:41:02","date_gmt":"2026-05-06T17:41:02","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-setup-guides\/native-setup"},"modified":"2026-05-06T20:55:50","modified_gmt":"2026-05-06T20:55:50","slug":"native-setup","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-setup-guides\/native-setup","title":{"rendered":"Native Setup"},"content":{"rendered":"\n<p>Native campaigns allow advertisers to serve Native format A creatives across supported exchanges: Index Exchange and Microsoft. Follow the guides below to launch your Native campaigns.<\/p>\n\n\n\n<p>To run a Native Campaign on the Bidder, you can do so by following these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Upload Creative:\n<ul class=\"wp-block-list\">\n<li>If you do not yet have an Advertiser created for this Campaign, first create the Advertiser. Then open the Advertiser and upload one or more of your Native Creatives.<\/li>\n\n\n\n<li>The Creative will need to pass the Creative Audit which may take up to 24 hours.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Setup a Campaign. If you add any targeting or audiences to this level, ensure that aligns with Native media types.<\/li>\n\n\n\n<li>Setup your Line Item:\n<ul class=\"wp-block-list\">\n<li>Under the Advertiser, create a Campaign and then Line Item following these recommendations:<\/li>\n\n\n\n<li>Inventory Type:\u00a0In App, Web, or Combined\n<ul class=\"wp-block-list\">\n<li>Combined inventory for maximum scale<\/li>\n\n\n\n<li>In App for mobile-native strategies<\/li>\n\n\n\n<li>Web only when specifically required<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Start Date<\/li>\n\n\n\n<li>End Date<\/li>\n\n\n\n<li>Budget Type: Select Spend or Impressions.<\/li>\n\n\n\n<li>Bid Type: \n<ul class=\"wp-block-list\">\n<li>Basic Bid: Enter the bid price. Default value is $5.11.<\/li>\n\n\n\n<li>Advanced Bid Control: Select Advanced Bid Controls and input a Default Bid Price and Max Bid for each Deal associated to the Campaign and Lines. Note that only the intersection of Campaign and Line Deals will be shown. Associate Deals the Campaign and Line in the Targeting section at each level or either (one or the other) to set a custom bid for each selected Deal. When new Deals are added to the Line and a custom bid is not set, the bid price will default to the value set in the Default Bid Price field on the Line.<\/li>\n\n\n\n<li>Bid at Floor: Bid at the deal&#8217;s floor automatically. This is very helpful when the bid floors are dynamic and change.\n<ul class=\"wp-block-list\">\n<li>Bid at Floor Plus: When the Bid at Floor is selected, next to the Max Bid Price (the bid price ceiling) there is an option to add an additional fixed CPM or % to the floor price. This enables you to bid at the floor price plus some extra, so you are not directly competing with those bidding at the floor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Bid Price:&nbsp;In general, we recommend using the price floors for guidance and adding an additional 40-50% to start the bidding. If you are not achieving the desired scale, continue to increase bids.<\/li>\n\n\n\n<li>Budget Multiplier:&nbsp;This feature allows the user to specify a multiplier on the daily budget. For example, a 1.1 multiplier will allow the Campaign to adjust the daily budget up to 110% of it\u2019s typical daily budget. The calculation is Budget Multiplier * Daily Budget = New Daily Spend.<\/li>\n\n\n\n<li>Enable\u00a0Foot Traffic Reporting:\u00a0Optionally, enable Foot Traffic Reporting which allows you to enter specific commercial addresses and track whether users that were served your ads visited those locations. This is available for Banners at a $1.50 CPM, add this additional cost to your bid CPM.<\/li>\n\n\n\n<li>Budget Allocation Weight: If Manage Budgets is enabled on the Campaign level, establish the budget allocation weight for each Line that sits underneath the Campaign. If three lines have a weight of 1, the budget will be evenly distributed across all lines to be a 1\/3 = 33.33%  budget allocation per Line.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Targeting and Audiences\n<ul class=\"wp-block-list\">\n<li>Target Deals that have Native Creative Type inventory<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"518\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-06-124221.png\" alt=\"\" class=\"wp-image-13281\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-06-124221.png 952w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-06-124221-300x163.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-06-124221-768x418.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-06-124221-370x200.png 370w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure>\n\n\n\n<p>5. Creatives<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Associate your Native Creatives. Note that Index and Microsoft must approve creatives in addition to Pontiac Bidder approval.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":11548,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13266","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13266"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13266\/revisions"}],"predecessor-version":[{"id":13283,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13266\/revisions\/13283"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11548"}],"next":[{"title":"CTV Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-setup-guides\/ctv-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11550"}],"prev":[{"title":"Display Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-setup-guides\/display-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11567"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13266"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}