{"id":13141,"date":"2026-05-04T17:28:24","date_gmt":"2026-05-04T17:28:24","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/may-2026\/new-frequency-capping-by-options"},"modified":"2026-06-02T20:54:02","modified_gmt":"2026-06-02T20:54:02","slug":"new-frequency-capping-by-options","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/may-2026\/new-frequency-capping-by-options","title":{"rendered":"New Frequency Capping By Options"},"content":{"rendered":"\n<p>Release Date: May 4th, 2026<\/p>\n\n\n\n<p>On both the Campaign and Line levels, users can apply frequency caps based on either:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IP (default): Caps impressions at the household level based on a user\u2019s IP address. Commonly used for CTV environments.<\/li>\n\n\n\n<li>IFA: Caps impressions at the device level using an Identifier for Advertising (IFA). Typically used in app-based environments where cookies are not supported (e.g., mobile and CTV apps).<\/li>\n\n\n\n<li>Cookies (EU only): Caps impressions at the browser level using cookies. Available in EU-supported web environments where cookie-based tracking is permitted.<\/li>\n<\/ul>\n\n\n\n<p>This setting is controlled via the Cap By dropdown found in the Frequency &amp; Recency section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"196\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-05-074842-1024x196.png\" alt=\"\" class=\"wp-image-13209\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-05-074842-1024x196.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-05-074842-300x58.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-05-074842-768x147.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-05-074842.png 1256w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":13138,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-13141","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13141"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13141\/revisions"}],"predecessor-version":[{"id":13216,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13141\/revisions\/13216"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13138"}],"next":[{"title":"Creative Testing for Malicious Intent","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/may-2026\/creative-testing-for-malicious-intent","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13142"}],"prev":[{"title":"Deal Creative Types & Inventory Types","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/may-2026\/deal-creative-types-inventory-types","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13140"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13141"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=13141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}